This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.

1. welcome

2. Photo: The Nyaka AIDS Orphans Project
GlobalGiving
Workshop

3. Agenda
Introductions 20 min
GlobalGiving Updates 20 min
GG Rewards +activity 60 min
Project Pages 10 min
Break 15 min
Expanding Fundraising Strategy 20 min
Engaging Donors +activity 30 min
Wrap-Up & Feedback 15 min

4. GlobalGiving: The Story
From WorldBank to
GlobalGiving
BRAZIL
4,321

5. Founded by two former World Bank executives
who have created a new, higher-impact way for
individuals & organizations to direct their
philanthropy to their choice of high-quality,
trackable projects in the U.S.
and around the world.

6. Together we are building a global movement for social progress. One donor,
one project, one community at a time.

7. I N T R O D U C T I O N S

8. I N T R O D U C T I O N S

9. A C T I V I T Y
1. Name
2. Organization
3. Motivation for your work
4. Hopes for 2016
Introductions

10. O B J E C T I V E
2016
Understanding what is new about GlobalGiving for 2016

11. O B J E C T I V E
GG Rewards
What are GG Rewards, how do you earn them, why might they be
impactful for your organization

12. O B J E C T I V E
Utilizing GlobalGiving
Distinguishing ways to use GlobalGiving to best increase
donors, impact, and involvement

13. 2 0 1 5 I N R E V I E W

14. 145,000
donations

15. $35 million
donated

16. 2,584
Organizations received funding

17. 275 site visits
in 37 countries

18. 65%
of our nonprofit partners said that GlobalGiving helps them
become more effective not only in fundraising, but overall as an
organization

19. COMING UP IN 2016

20. S K I L L E D G L O B A L G I V I N G
S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2

21. S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8
B e g i n s S e p t e m b e r 6

22. P H O T O C O N T E S T
D e a d l i n e J u n e 2 9
V o t i n g J u l y 1 8 – 2 2

23. B O N U S D A Y S
M a r c h , J u n e , S e p t e m b e r
D o n a t i o n s w i l l b e m a t c h e d
o n c e r t a i n d a y s

24. Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e
N o v e m b e r 1 8
R u n s
D e c e m b e r 1 – 3 1

25. NEW ONBOA RDI NG PR OCES S

26. Complete the
online
application
1
GlobalGiving
will review the
application
within 30 days
2
After approval,
create a
project page
3
Fundraise for
your program!
4

27. ”Our presence on GlobalGiving’s website has allowed us to tap
into a truly global experience… With the help of GlobalGiving
and the now hundreds of donors who have supported our
organization through the website over the past several years, we
have been able to screen thousands of children and provide life-
saving surgeries for children and provide life saving surgerious
for children with congenital heart disease. In short, our
partnerships have saved lives and transformed families.
-sean love, china california heart watch

28. 15% Fee Page
GlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of
every donation. Why? Because we will amplify your impact.
You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.

29. In 2015, 50% of donors choose to
cover the GlobalGiving fee at
checkout

30. CORPORATE PARTNERSHIPS

31. C O R P O R A T E P A R T N E R S

32. Cause
Marketing
Gift Cards
Employee
Giving
Grantmaking

34. O B J E C T I V E
2016
Understanding what is new about GlobalGiving for 2016

35. G L O B A L G I V I N G D A S H B O A R D

36. GG Rewards are designed to
raise money and increase
effectiveness
GG Rewards are Flexible
GG Rewards are Engaging

37. Partner
0-17 Points
Leader
17–35 Points
Superstar
36+ Points
You can find your status in your DASHBOARD

38. Effectivness
with community
through fundraising
Engagement
through learning

39. EFFECTIVENESS

40. L E A R N I N G C Y C L E S

41. Listen Act Learn

43. DIY Toolkit
GG Webinars
Charting Impact
GlobalGiving
Site Visit
Feedback
Toolkit
Create Your
Own Cycle

47. Listen LearnAct

48. A C T I V I T Y
1. Listen … now!
2. How will you Act
3. What might you learn from your action
Create Your Own Learning Cycle

49. O B J E C T I V E
Learning Cycles
Do you think learning is important to your organization?
Talking Point

50. ENGAGEMENT

51. Fundraising
Reporting
Participation
Site Visits
Email
Earn More Points

52. F U N D R A I S I N G

53. 1
Donations
2
Number of donors
3
Number of
reoccurring donors

54. R E P O R T I N G

55. Project
Reports
Thank You
Notes
2016

56. P A R T I C I P A T I O N

57. Bonus Days
Campaigns

58. M O R E

59. Host a GlobalGiving site visit
Site
Visits
1/3 of Nonprofit revenue in
2015 was generated by email
Email
Learning and Effectiveness Tool
Other GlobalGiving Webinars
Earn
more
Points

60. Do you really want to be a
Leader or a Superstar?

61. (yes.)

63. Project of
the Month
Corporate
Partners
Boost in
Search
Ranking

64. O B J E C T I V E
GG Rewards
What are GG Rewards, how do you earn them, and why are they
important for your organization

65. BREAK 15 mintues.

66. Break

67. F U N D R A I S I N G

68. S E T T I N G G O A L S

69. SMART Goals
Set goals and timelines for your fundraising efforts that are
SMART

70. Specific
M
A
R
Time-Bound
ealistic
ction-Oriented
easureable

71. TOOLS

72. C A M P A I G N S

73. Year End Campaign
Bonus Days
Photo Contests
#GivingTuesday

74. 18%
Of all online
fundraising
happens in
December

75. March 16
Pro-Rated
Bonus Day
June 15
GG Rewards
Bonus Day
September 21
Time Release
Bonus Day

76. Photo
contests
Say Cheese!
Wednesday, June 20

77. GG will be the lowest cost
option for online fundraising
on #givingtuesday. That means
no creditcard transaction fees
will apply o the first $500,000
raised on GG. And we’re giving
away our largest bonus prize
ever
#GivingTuesday

78. F U N D R A I S E R P A G E

79. $2,474
Raised for Maternal
Health in Tanzania
LABOR FOR LOVE
Alison asked
supporters to donate $1
for every hour a
women in their life
was in labor

80. $13,477
Nepal Earthquake Relief

81. M I C R O P R O J E C T S

82. Fundraise for an
individual or activity
for three months.
Donors often
respond to urgent
needs

83. A T T R A C T A N D E N G A G E A
F U N D R A I S I N G A R M Y

84. A D V O C A T E S

85. Create Fundraising
Advocates.
For your supporters that are passionate about your
cause, make them part of your fundraising team!
Create tools to help them reach out to their
networks, thus growing your network.

86. 1
Do they care about
your organization
and cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to
them?
Identifying your Advocates

87. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.

88. A C T I V I T Y
Talk about ways you might support a fundraising advocate
1. Tools
2. Templates
3. Calendars
4. Etc.
Talking Point

89. DONORS

90. A T T R A C T I N G D O N O R S

91. 1
Project Pages
Create a compelling and
attractive Project Page
2
Project Reports allow you to share your
impact with the supporters on
GlobalGiving.

92. P R O J E C T P A G E S

93. Clean
And Consise
Tangible
Donation Options
Engaging
Title

95. P R O J E C T R E P O R T S

96. Write a Project Report at
least once every three
months and include
photos,
stories and impact

98. Constituent
Story
Engaging
Photos
Clear
Language

99. Progress + Impact
Donors want to know the impact
they’ve helped to create with their gifts.

100. H A V I N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L
H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R C U R R E N T
S U P P P O R T E R S
Use Storytelling to engage donors in
your Project Pages and Project Reports

101. S U M M A R Y

102. T H E M O T I V A T I O N

103. T H E C H A L L E N G E

104. T H E P L A C E

105. T H E P E O P L E

106. A C T I V I T Y
1. What could be improved about this Project Report?
2. What is good about this Project Report?
Project Report Critique

107. h2ps://www.globalgiving.org/projects/
provide-health-care-to-45-vulnerable-children/
reports/

108. T H E T A K E A W A Y S

109. Have a great story.
Have a clear, simple, and inspiring story that highlights your
constituents as heroes, and lets your supporters know why
your organization is important!

110. Use your story to fundraise.
Use that great story in your fundraising efforts. In your emails
highlight stories to engage your supporters.

111. Connect with your donors.
Donors want to know how their gift has impacted your work
and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!

112. RETAINING DONORS

113. Always Thank Your Donors.
Show your appreciate for all the things your supporters are
doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!

115. 50% of donors prefer
personalization
Versus speed when they are being thanked by the
organizations they give to. Pay attention to what they gave
to, if they’ve given before, and ask them why they give!

116. A C T I V I T Y
What would you want to include in a Thank You note to a donor
Talking Point: Thank You Note

118. O B J E C T I V E
FUNDRAISING
Distinguishing ways to use GlobalGiving to best increase
Fundraising and Awareness

119. DISASTER RELIEF

120. 2015 Earthquake in Nepal
2015 Ebola Crisis
2015 Typhoon in the Philippines
NOW Syrian Refugee Crisis
After a disaster, we reach
out to our partners and
activate our networks to
help those in need.
After a disaster, we
reach out to our
partners and activate
our networks to help
those in need.

121. A C T I V I T Y
1. What’s new for 2016?
2. GG Rewards
3. Utilizing GlobalGiving
Review of Objectives

122. We’re here to help!
www.globalgiving.org
projecthelp@globalgiving.org
+1-877-605-2314

123. Questions?

124. thank you