Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

GlobalGiving workshop Lilongwe 2016

149 views

Published on

Review Aleia's great presentation on GlobalGiving's tools

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

GlobalGiving workshop Lilongwe 2016

  1. 1. welcome
  2. 2. Photo: The Nyaka AIDS Orphans Project GlobalGiving Partner Workshop
  3. 3. O B J E C T I V E Gain a greater understanding of how you can better utilize GlobalGiving to benefit your organization. And put your skills to use in the process!
  4. 4. Agenda Introductions +activity 2015 Year in Review Coming in 2016 New Onboarding Process GG Rewards +activity +break SMART Online Fundraising +activity Storytelling +activity +break Creating a Fundraising Army +activity Attracting New Donors +activity Retaining Donors +activity Benefitting from Corporate Partnerships Wrap-Up & Questions +activity
  5. 5. Introductions Me and You
  6. 6. Southern Africa Field Intern
  7. 7. 4 COUNTRIES 6,000 KILOMETERS 42 WORKSHOPS 10 FIELD PARTNERS
  8. 8. Route Zimbabwe Malawi Zambia Namibia
  9. 9. A C T I V I T Y 1.  Name 2.  Organization 3.  Your Role 4.  Your Biggest Challenge in 2016 Introductions
  10. 10. 2015 Year in Review Impact
  11. 11. 145,000 donations
  12. 12. $35 million donated
  13. 13. 2,584 organizations funded
  14. 14. 275 site visits in 37 countries
  15. 15. 65% of our nonprofit partners said that GlobalGiving helps them become more effective not only in fundraising, but overall as an organization
  16. 16. 2015 Earthquake in Nepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis After a disaster, we reach out to our partners and activate our networks to help those in need. After a disaster, we reach out to our partners and activate our networks to help those in need. Ebola Crisis Drought in Ethiopia Earthquake in Nepal Typhoon in the Philippines Syrian Refugee Crisis
  17. 17. Coming in 2016 What to plan for
  18. 18. March 16 June 15 Sept 21 BONUS DAYS
  19. 19. P H O T O C O N T E S T D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2 S O C I A L I M P A C T A C A D E M Y A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6 S K I L L E D G L O B A L G I V I N G S U P P O R T A p p l y b y J u n e 3 o r S e p t e m b e r 2 Y E A R E N D C A M P A I G N O p t - I n D e a d l i n e N o v e m b e r 1 8 R u n s i n D e c e m b e r
  20. 20. New Onboarding Process You shared, we listened
  21. 21. 1) Apply online through GlobalGiving.org/apply 2) Get approved by GlobalGiving staff (~30 days) 3) Post ONE project through the site 4) Once the project is approved, raise money! 5) Reach $5,000 from 40 donors to become a “Partner”
  22. 22. ”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… In short, our partnerships have saved lives and transformed families. -sean love, china california heart watch
  23. 23. The GlobalGiving 15% Fee
  24. 24. 50% of donors choose to cover the GlobalGiving fee at checkout
  25. 25. GlobalGiving Programs & Services One-on-one consultation Customer service Academies Tools & training blog Matching campaigns Corporate partnerships Site visits
  26. 26. GG Rewards Our new system to earn points and rewards
  27. 27. GG Rewards A way to earn points, improve your status, and get more visibility (and more funding!)
  28. 28. Effectiveness Commitment to learning Engagement FALSE? With the community through fundraising
  29. 29. Effectiveness Commitment to learning Engagement FALSE? With the community through fundraising
  30. 30. L E A R N I N G C Y C L E S
  31. 31. Q U E S T I O N Do you think learning is important to your organization? Why or why not?
  32. 32. 1 LISTEN 2 ACT 3 LEARN
  33. 33. DIY Toolkit Feedback Toolkit Storytelling Charting Impact GlobalGiving Webinar Create Your Own
  34. 34. A C T I V I T Y Create your own cycle 1.  How did you listen to the feedback from your community, your peers, or leaders in your field? 2.  How did you act on the feedback you received? What data and results did you gather? 3.  What did you learn from your experiment? What will you do next based on these results? Earn Points!
  35. 35. Effectiveness Commitment to learning Engagement FALSE? With the community through fundraising
  36. 36. Fundraising Reporting Participation Site Visits Email +More
  37. 37. F U N D R A I S I N G
  38. 38. R E P O R T I N G
  39. 39. P A R T I C I P A T I O N
  40. 40. S I T E V I S I T S E M A I L + M O R E
  41. 41. 0-17 Points PARTNER 18-35 Points LEADER 36+ Points SUPERSTAR You can find your status in your dashboard
  42. 42. Access to online fundraising, donor management tools, feedback tools Ability to post volunteer opportunities for free Free monthly training Inclusion in GlobalGiving’s employee giving programs, matching campaigns, gift card redemptions PARTNER +Possible to be recommended to corporate partners +Eligible to be featured in GlobalGiving social media +Access to special trainings, matching campaigns, other programs +Access to exclusive fundraising tools LEADER +Opportunity to be featured in GlobalGiving’s Project of the Month Club +Most likely to be referred for a grant +Most likely to be a guest speaker in GlobalGiving training & academy courses +Most likely to be featured in GlobalGiving newsletters (120K donors) SUPERSTAR
  43. 43. A C T I V I T Y 1.  Write down 3-5 ways you can improve your organization’s status 2.  If you’re already a Superstar, share your secrets with others! Improve Your Status
  44. 44. Break
  45. 45. SMART Online Fundraising Setting SMART goals
  46. 46. Q U E S T I O N Does your organization set and measure goals?
  47. 47. S pecific M A R T ime-Bound ealistic ction-Oriented easureable
  48. 48. “S” your goal should be Specific
  49. 49. •  Be better at fundraising •  Reach more people •  Become more popular •  Raise $10,000 •  Have 100 donors •  50% of donors = new donors NOT SPECIFIC SPECIFIC
  50. 50. “M” your goal should be Measurable
  51. 51. •  More donors for our project •  Raise a portion of our program budget •  Most donors = repeat donors •  Increase newsletter list by 50% •  Raise $50,000 •  Social media audience of 10,000 fans NOT MEASURABLE MEASURABLE
  52. 52. “A” your goal should be Actionable
  53. 53. •  Solve the issue of global poverty •  Make donors happy •  Have a trending Twitter hashtag •  50% of our newsletter subscribers open our emails •  Get 100 more Facebook fans •  Increase the occurrences of repeat donors by 25% NOT ACTIONABLE ACTIONABLE
  54. 54. “R” your goal should be Realistic
  55. 55. •  Raise $1,000,000 •  100% of people open emails and donate •  Get one new donor •  Raise $10,000 •  Increase donor database by 5% •  30% of our email subscribers open emails NOT REALISTIC REALISTIC
  56. 56. “T” your goal should be Time-bound
  57. 57. •  Get 20 more Facebook fans soon •  Get 25 new supporters for when we need them •  Raise $15,000 as quickly as possible •  Raise $5,000 in 30 days •  Increase donor database by 5% by the end of 2016 •  Improve email open rates by 10% over the next six months NOT TIME-BOUND TIME-BOUND
  58. 58. A C T I V I T Y 1.  Draft 2-3 SMART online fundraising goals for 2016 2.  Share with a partner to ensure that your goals are SMART 3.  What are the top challenges you foresee in achieving your SMART goals? SMART Goals
  59. 59. Storytelling Inspirational stories make an impact
  60. 60. Why is Your Story Important? Having a clear and inspiring story about your organization and the work you do will help you engage your current supporters and gain new supporters
  61. 61. 1 The Issue 2 The Place 3 The People 4 The Idea 5 The Motivation Stories the Most Successful Campaigns Tell
  62. 62. The Issue What is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe that person’s life without your project.
  63. 63. MindLeaps “’When I visited that school, I felt like I was a normal child. I wasn't a street kid anymore.’ These are the words of Eric, a former street child who now attends Sonrise Boarding School in Rwanda.” E X A M P L E
  64. 64. The Place How is a problem or solution unique to an individual from a particular place or region in the world? Who are the people who might care about this person and place?
  65. 65. Earthwatch Institute “Over 40 years, poaching reduced Kenya's population of black rhinoceros from 20,000 to a mere 539. Earthwatch researchers and volunteers are bringing black rhinos back from the brink of extinction.” E X A M P L EE X A M P L E
  66. 66. The People How is a problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?
  67. 67. Develop Africa, Inc. “This project provides a safe haven – an orphanage called the Dream Home – to help raise children who lost BOTH parents during the Ebola epidemic in Sierra Leone…” E X A M P L E
  68. 68. The Idea What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
  69. 69. charity: water “charity: water is a nonprofit on a mission to bring clean, safe drinking water to every single person on the planet.” E X A M P L EE X A M P L E
  70. 70. The Motivation What is your backstory that is driving you to fundraise for this cause? How can you use your own story to connect with people in your network and invite them to join you?
  71. 71. The Kupona Foundation “Our vision? High quality maternal and newborn healthcare for all.” E X A M P L E
  72. 72. T H E T A K E A W A Y S
  73. 73. Have a great story. Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why your organization is important!
  74. 74. Use your story to fundraise. Highlight stories to engage your supporters.
  75. 75. Share your impact. Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give again!
  76. 76. Project pages give you a framework to tell your story and allow you to describe where funds will go. Project reports allow you to share your impact with supporters on GlobalGiving.
  77. 77. A C T I V I T Y 1.  Create a story for a future project page OR 2.  Write a story for a future project report Tell Your Story
  78. 78. Break
  79. 79. Creating a Fundraising Army Leverage your current supporters
  80. 80. Create Fundraising Advocates. For your supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
  81. 81. 1 Do they care about your organization and cause? 2 Can they serve as brand ambassadors? 3 Are they able to communicate your story well? 4 Do they have a large network? 5 Are you comfortable reaching out to them? Identifying your Advocates
  82. 82. Once you have identified your fundraising advocates, help them with tools, content, templates, calendars and support.
  83. 83. Advocate Materials Templates Supply email, Facebook, Twitter, and other templates. Content Calendars Work with them to create an outreach calendar and plan. Make sure they have the best images, text, logos, and videos.
  84. 84. Communications Tips for Advocates •  Harness email and social media •  Emphasize project importance, urgency, and why donors matter •  Consider the audience – tailor messages to be consistent but different •  Time messages – one month out, one week out, day before
  85. 85. Engaging Fundraising Advocates Fundraiser Pages Year-End Campaign Bonus Days Allows donors to become partners to you in your fundraising efforts Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most Donations are matched (up to a certain amount) on each Bonus Day
  86. 86. Engaging Fundraising Advocates Fundraiser Pages Year-End Campaign Bonus Days Allows donors to become partners to you in your fundraising efforts Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most Donations are matched (up to a certain amount) on each Bonus Day
  87. 87. $8,243 Raised for Rural schools in the Himalayas CYCLE CHALLENGE Each year cyclists ride 150km for 2 days through the Himalayas
  88. 88. $2,474 Raised for Maternal Health in Tanzania LABOR FOR LOVE Alison asked supporters to donate $1 for every hour a women in their life was in labor
  89. 89. $13,477 Raised for Nepal Earthquake Relief
  90. 90. •  Birthday •  Marathon or race •  Sporting event •  Contest •  Tribute •  Disaster relief •  Wedding When could a fundraising advocate build a fundraiser page?
  91. 91. Engaging Fundraising Advocates Fundraiser Pages Year-End Campaign Bonus Days Allows donors to become partners to you in your fundraising efforts Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most Donations are matched (up to a certain amount) on each Bonus Day
  92. 92. 18% of all US online fundraising happens in December
  93. 93. Engaging Fundraising Advocates Fundraiser Pages Year-End Campaign Bonus Days Allows donors to become partners to you in your fundraising efforts Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most Donations are matched (up to a certain amount) on each Bonus Day
  94. 94. Maximize Bonus Days •  Give donors at least 1 week notice •  Identify & recruit fundraising advocates to engage new donors •  Use the reporting tool to mobilize current donors to participate •  Spread the word on social media •  Call or email large donors
  95. 95. A C T I V I T Y 1.  Identify 3-5 people you think could be fundraising advocates for your organization 2.  Write down ideas for how you would structure the relationship Fundraising Advocates
  96. 96. Attracting New Donors Finding new supporters
  97. 97. Attracting New Donors Project Page GG Rewards Microprojects Create a compelling project page to appeal to donors Increase your status to improve the visibility of your projects Utilize microprojects to fundraise for a specific person or activity
  98. 98. Attracting New Donors Project Page GGRewards Microprojects Create a compelling project page to appeal to donors Increase your status to improve the visibility of your projects Utilize microprojects to fundraise for a specific person or activity
  99. 99. Attractive Project Pages •  Specific, action-oriented title •  Close-up, high resolution photos •  Easy to understand, jargon-free, project specific summary •  Tangible, realistic donation options
  100. 100. Attracting New Donors Project Page GG Rewards Microprojects Create a compelling project page to appeal to donors Increase your status to improve the visibility of your projects Utilize microprojects to fundraise for a specific person or activity
  101. 101. Increased Status Brings: •  Exclusive fundraising tools •  GlobalGiving social media account features •  GlobalGiving’s Project of the Month Club •  Guest speaker in GlobalGiving training & academy courses •  GlobalGiving newsletter
  102. 102. Or here… Or here… Your project here
  103. 103. Attracting New Donors Project Page GG Rewards Microprojects Create a compelling project page to appeal to donors Increase your status to improve the visibility of your projects Utilize microprojects to fundraise for a specific person or activity
  104. 104. Support Ian’s Education Nyaka AIDS Project •  Tied to an existing parent project on GlobalGiving •  Fundraise for specific individual or activity •  Leaders & Superstars only" •  $250 - $10,000 " •  Active for 3 months" Microprojects
  105. 105. A C T I V I T Y 1.  What actions can you take to improve your project page? 2.  Brainstorm 1 or 2 microprojects your organization can post. Project Pages
  106. 106. Retaining Donors Keeping the support you have
  107. 107. 43% Overall Donor Retention 64% Repeat Donor Retention 23% New Donor Retention
  108. 108. Why Donors Stop Giving •  No memory of supporting the organization •  Not reminded to give again •  Didn’t feel connected •  Didn’t feel appreciated •  Organization wasn’t transparent about how donations were used •  Organization asked for an inappropriate amount
  109. 109. Using Project Pages As a Tool Problem Solution Tool Not reminded to give again Organization asked for an inappropriate amount Encourage monthly recurring donations Provide a range of donation options Project Pages
  110. 110. Using Fundraiser Pages As a Tool Problem Solution Tool Didn’t feel connected Allow donors to become partners in fundraising efforts Fundraiser Pages
  111. 111. Using Thank You Notes As a Tool Problem Solution Tool Didn’t feel appreciated Personalize communications Thank your donors Thank You Notes
  112. 112. Thank You Note Tips •  Send as soon as possible •  Acknowledge the donation amount and source •  Share photos, anecdotes, and impact statistics •  Remind the donor of the impact their gift will have •  Be personal and warm in the language you use
  113. 113. Using Project Reports As a Tool Problem Solution Tool No memory of supporting the organization Organization wasn’t transparent about how donations were used Communicate with donors at least every 90 days Show donors how their funds help you achieve your mission Project Reports
  114. 114. Project Reports •  Required every three months" •  Emailed to all project donors and posted on project page" •  Project reports (2-3 paragraphs): •  Close-up, high-res photos •  Beneficiary stories •  Progress & accomplishments •  Project-specific impact stats •  Call to action •  Rating 1 (poor) to 5 (excellent)
  115. 115. Project Report Ratings •  How emotionally compelling is the report/update? •  Is the report on-topic? •  Is it written for the correct target audience? •  Are there high-quality photos?
  116. 116. A C T I V I T Y 1.  Write down 3-5 ideas for stories to include in your next report 2.  Share with someone next to you Project Reports
  117. 117. Benefitting From Corporate Partnerships Providing more funding for your projects
  118. 118. $28 Million in 2015 90% of current partners received a portion of non-grant funding
  119. 119. Cause Marketing Gift Cards Employee Giving Grant Management
  120. 120. Gift Cards Corporations purchase gift cards to give to their employees, customers, and stakeholders who can choose which project(s) to donate to
  121. 121. Grant Management GlobalGiving recommends outstanding partner organizations for grants from corporate partners. Recommend based on: o  A company’s selection criteria o  GG Rewards status (Superstars, then Leaders) o  Active and engaged organizations
  122. 122. How Can You Benefit? Become a Superstar GG Reward status is used to determine which organizations are recommended to corporate partners Maintain a High Project Rank Be Active on the Website Participate in webinars and workshops, take part in matching days, participate in contests Post frequent project reports, be an active fundraiser, create realistic fundraising goals
  123. 123. Wrap Up & Questions Thanks for coming!
  124. 124. Takeaways GG Rewards Our new system to earn points and rewards Storytelling Inspirational stories make an impact SMART Online Fundraising Setting SMART goals Creating a Fundraising Army Leverage your current supporters Attracting New Donors Finding new supporters Retaining Donors Keeping the support you have Benefitting from Corporate Partnerships Providing more funding for your projects
  125. 125. Q U E S T I O N Share one thing you’ve learned today
  126. 126. A C T I V I T Y 1.  Review the outputs of today’s activities 2.  Plan your next steps for when you leave today’s workshop – keep the momentum going! Bring it All Together
  127. 127. thank you
  128. 128. GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org

×