The document summarizes a meeting of the Peer Exchange Group 2 on measuring the effectiveness of social media use in nonprofits. The agenda included reflections from Beth Kanter on measurement pilots underway, presentations from two nonprofits on their social media measurement plans and results, and tips from Beth on analyzing and reporting data. Key topics discussed included defining goals, selecting appropriate metrics, analyzing data qualitatively for insights rather than just numbers, and leveraging results for reporting and program improvement.
How to Use HealthyCity.org for Grant Writing & ReportingHealthy City
These slides are from a webinar (11/16/11) designed to demonstrate how to use HealthyCity.org to enhance your grant proposals and reports with visually impactful and relevant data, maps, and charts. Learn how to access data that highlights the needs and opportunities within your communities of interest and how to make the case that your program will make a difference.
In this training you will learn how to:
- Gather data for your particular area of interest by creating your own community boundaries.
- Create maps and charts that provide the visual evidence to demonstrate both the need and potential within your community.
- Report your results - make the case that your program or project has had a positive and measurable impact.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Acting Together to Build Nonprofit CapacityVolunteerMatch
In this session from the 2015 VolunteerMatch Summit, participants learned about a new national volunteerism initiative entitled Hunger Volunteer Connection. Six national organizations and the founding sponsor, ConAgra Foods Foundation, have come together to ignite and catapult volunteering in the hunger space by creating a national call to action and providing training opportunities focused on strategic volunteer activities for volunteers and organizations fighting hunger across the country.
How have these seven organizations been able to rally around a common goal? What makes this initiative different from other national volunteer efforts? How has the group worked together to successfully overcome hurdles? The presenters will address these pivotal questions about partnership and collaboration, and share the value of coming together to achieve greater results. Participants will also learn about a key signature tool created to support this effort and explore the initiative’s companion website: www.hungervolunteerconnection.org.
Supporter journeys - 26 miles is just the start. CRM for charity communicator...CharityComms
Mary Campbell, head of events, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
How to Use HealthyCity.org for Grant Writing & ReportingHealthy City
These slides are from a webinar (11/16/11) designed to demonstrate how to use HealthyCity.org to enhance your grant proposals and reports with visually impactful and relevant data, maps, and charts. Learn how to access data that highlights the needs and opportunities within your communities of interest and how to make the case that your program will make a difference.
In this training you will learn how to:
- Gather data for your particular area of interest by creating your own community boundaries.
- Create maps and charts that provide the visual evidence to demonstrate both the need and potential within your community.
- Report your results - make the case that your program or project has had a positive and measurable impact.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Acting Together to Build Nonprofit CapacityVolunteerMatch
In this session from the 2015 VolunteerMatch Summit, participants learned about a new national volunteerism initiative entitled Hunger Volunteer Connection. Six national organizations and the founding sponsor, ConAgra Foods Foundation, have come together to ignite and catapult volunteering in the hunger space by creating a national call to action and providing training opportunities focused on strategic volunteer activities for volunteers and organizations fighting hunger across the country.
How have these seven organizations been able to rally around a common goal? What makes this initiative different from other national volunteer efforts? How has the group worked together to successfully overcome hurdles? The presenters will address these pivotal questions about partnership and collaboration, and share the value of coming together to achieve greater results. Participants will also learn about a key signature tool created to support this effort and explore the initiative’s companion website: www.hungervolunteerconnection.org.
Supporter journeys - 26 miles is just the start. CRM for charity communicator...CharityComms
Mary Campbell, head of events, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
September BPN: How to Make the Most of Your Employee Volunteer ProgramVolunteerMatch
Employee Volunteer Programs (EVP) are becoming more and more commonplace in companies nowadays. Not only are they more anticipated by employees, the companies themselves are asking for more out of their EVP. From helping recruit talent, to increasing retention by making employees happier, healthier, and more productive, to growing brand reputation, building an EVP has no downside. But how can you find the right tools to do it right?
Join VolunteerMatch’s Directors of VolunteerMatch Solutions, Seth Thompson and Niccolina Clements, as they share a behind the scenes look at how to make the most of your Employee Volunteer Program through VolunteerMatch Solutions. Their expertise in corporate solutions will provide you with insight on what to think about when looking to start the perfect EVP and how the experience should be for the admin as well as for your employees. If you are stuck or overwhelmed on where to start or simply looking to switch to a new EVP management tool, this webinar will give you an insider’s look at building the right program for you and your company.
Blackbaud Index Canada was launched in April 2014 and offers nonprofits the opportunity to see how the industry is doing and benchmark their own results against those trends. During this presentation I go over the new resource and then provide concrete tactics for putting together a realistic and easy to follow plan. To see the Index and download the report visit www.blackbaud.ca
Bay Area Tech Panel Innovative Employee Engagement in Technology CompaniesVolunteerMatch
Technology companies have changed everything about our day to day—from smart phones to document sharing to HR systems. When it comes to employee and community engagement, what innovative approaches are they using? What’s worked to effectively engage their employees and what are the challenges? This session at the 2015 VolunteerMatch Summit brought together a panel of Bay Area technology companies to discuss their approaches to community & employee engagement and the nuances of using their technology & skills for the greater good.
How to build a communications plan for your nonprofit. Covers the differences between goals, objectives & tactics & why it's important to have a plan.
These slides were originally presented at the University of Washington's certificate in nonprofit management.
Whether your company has a long history of service or your company is relatively new, building a robust employee and community engagement program that grows with the ongoing changes in the market environment can be challenging. This session at the 2015 VolunteerMatch Summit explored best practices from AT&T and Groupon on scaling a volunteer program to fit the needs of your organization and support the communities where your employees live, work, and play.
Technology - from internal tools to websites to social media - presents opportunities for all areas of nonprofit organization to be more efficient and more effective in day to day work and engaging supporters. Whether you are a small organization or large, have a handful of volunteers or thousands, digital and social tools can help you recruit volunteers, manage volunteers, and engage them with the organization and with each other. Great, social, relevant engagement can make the volunteering experience more positive and directly support retention. In this session at the 2015 VolunteerMatch Summit, we discussed successful strategies and techniques for recruitment, management, and engagement, shared stories from other nonprofits, and highlight potential tools you may want to try in your organization.
Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...FeverBee Limited
Vincent Boon, the brains behind GiffGaff's incredibly successful community, explains how you can use your community to transform your business. In this talk, Vincent shares real examples and data from many of the world's largest online communities.
How to find, engage and work with social influencers | Charity digital confer...CharityComms
Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Coalition Assessment: Case Study and Frequently Asked QuestionsInnovation Network
In September 2013, we presented a case study about our Coalition Assessment Tool to an organization in Washington, DC. These slides accompanied our presentation.
Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.
Program Improvement Tool: What we've learned so far.VolunteerMatch
Over 250 hunger-fighting organizations have used the Program Improvement Tool to evaluate their volunteer engagement programs. Come hear about what we've learned about the tool, the organizations that have used it, and the benchmarks that we're developing.
If you haven't yet explored the tool you can find it here http://causes.volunteermatch.org/hungerservice This tool was developed for hunger-fighting nonprofits by VolunteerMatch in partnership with ConAgra Foods Foundation.
What You'll Learn:
Aggregate information on the hunger-fighting organizations that have used the tool so far.
Trends in volunteer managment and volunteer engagement in hunger-fighting organizations.
Benchmarks that can be developed based on initial information gathered by the tool.
Blackbaud Index Canada was launched in April 2014 and offers nonprofits the opportunity to see how the industry is doing and benchmark their own results against those trends. During this presentation I go over the new resource and then provide concrete tactics for putting together a realistic and easy to follow plan. To see the Index and download the report visit www.blackbaud.ca
Bay Area Tech Panel Innovative Employee Engagement in Technology CompaniesVolunteerMatch
Technology companies have changed everything about our day to day—from smart phones to document sharing to HR systems. When it comes to employee and community engagement, what innovative approaches are they using? What’s worked to effectively engage their employees and what are the challenges? This session at the 2015 VolunteerMatch Summit brought together a panel of Bay Area technology companies to discuss their approaches to community & employee engagement and the nuances of using their technology & skills for the greater good.
How to build a communications plan for your nonprofit. Covers the differences between goals, objectives & tactics & why it's important to have a plan.
These slides were originally presented at the University of Washington's certificate in nonprofit management.
Whether your company has a long history of service or your company is relatively new, building a robust employee and community engagement program that grows with the ongoing changes in the market environment can be challenging. This session at the 2015 VolunteerMatch Summit explored best practices from AT&T and Groupon on scaling a volunteer program to fit the needs of your organization and support the communities where your employees live, work, and play.
Technology - from internal tools to websites to social media - presents opportunities for all areas of nonprofit organization to be more efficient and more effective in day to day work and engaging supporters. Whether you are a small organization or large, have a handful of volunteers or thousands, digital and social tools can help you recruit volunteers, manage volunteers, and engage them with the organization and with each other. Great, social, relevant engagement can make the volunteering experience more positive and directly support retention. In this session at the 2015 VolunteerMatch Summit, we discussed successful strategies and techniques for recruitment, management, and engagement, shared stories from other nonprofits, and highlight potential tools you may want to try in your organization.
Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...FeverBee Limited
Vincent Boon, the brains behind GiffGaff's incredibly successful community, explains how you can use your community to transform your business. In this talk, Vincent shares real examples and data from many of the world's largest online communities.
How to find, engage and work with social influencers | Charity digital confer...CharityComms
Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Coalition Assessment: Case Study and Frequently Asked QuestionsInnovation Network
In September 2013, we presented a case study about our Coalition Assessment Tool to an organization in Washington, DC. These slides accompanied our presentation.
Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.
Program Improvement Tool: What we've learned so far.VolunteerMatch
Over 250 hunger-fighting organizations have used the Program Improvement Tool to evaluate their volunteer engagement programs. Come hear about what we've learned about the tool, the organizations that have used it, and the benchmarks that we're developing.
If you haven't yet explored the tool you can find it here http://causes.volunteermatch.org/hungerservice This tool was developed for hunger-fighting nonprofits by VolunteerMatch in partnership with ConAgra Foods Foundation.
What You'll Learn:
Aggregate information on the hunger-fighting organizations that have used the tool so far.
Trends in volunteer managment and volunteer engagement in hunger-fighting organizations.
Benchmarks that can be developed based on initial information gathered by the tool.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
An NVPC working document to share the vision and strategy of developing a giving ecosystem in Singapore. We believe we need to re-think how we learn, define issues and solutions, and collaborate for greater impact.
Similar to Measure the Networked Nonprofit: Peer Group (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Measure the Networked Nonprofit: Peer Group
1. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 6: December 15, 2011
Transform Data into Wisdom
and Reporting
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
2. Welcome!
If you experience any technical difficulties
logging into the system, please contact
Ready/Talk Customer support:
800.843.9166
Please use *6 to Mute your conference
line
While we are waiting, type into the chat:
What is your favorite social media
measurement tool and why?
4. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 6: December 15, 2011
Transform Data into Wisdom
and Reporting
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
5. Don’t forget to jot down your reflections
in your “wiki journal”
On The Call Today
Carie Lewis Beth Kanter Becky Jain
6. Agenda
Beth’s Reflection/Journal
Peer Assist:
Arts Council Silicon Valley
GEO
Tips for Analysis and Reporting
Humane Society Case Study
Next Session
Reflection
Ask Your Questions and Share Your Insights in the Chat!
Twitter Hashtag: #measurenp
7. Beth’s Journal
Program Outcomes
At least 50% of 27 participants implement a
social media measurement pilot that helps
document value/results or improve social
media practice by end of the Peer Group
1/2012
At least 50% of 27 participants, generate
case studies and/or insightful quotes for the
Measuring the Networked Nonprofit book by
1/2012
http://measure-netnon.wikispaces.com/Beth-Kanter-Journal
10. CHAT:
If stuck, changes in program design to avoid that
situation?
If you have finished planning, but not implementing,
why?
For next year, do you feel you’ve learned enough from
planning? How to get to doing – a project that is
useful, short-term, and doesn’t get stuck? (Type of
project, length of program)
11. Our Mission
Arts Council Silicon Valley powers a vibrant arts and culture network. We provide grants,
services, leadership, and support for arts education throughout the community. As a top
funder of the arts in this region, we fuel the creative engines of Silicon Valley.
Anna Weldon
Director of Communications
Emily Knutson
Communications Specialist
Communications Team
www.artscouncil.org
12. Grants:
Measure the effectiveness of a social media marketing campaign in support of the Arts Council’s newly
launched Artist Laureate Program.
Goal- Increase awareness of the program, number of applications and online
interaction/participation.
Development:
Measure the effectiveness of social media marketing strategies in support of gauging response – and
action – to the Arts Council’s online Annual Appeal campaign.
Goal- increase number of individual donations, awareness of Arts Council Silicon Valley.
LiveSV.com:
Successfully promote transition of Artsopolis.com to LiveSV.com.
Goal- increase awareness and effectiveness of LiveSV.com platform which would result in
increased engagement and participation between arts groups and their audiences and the
ability to reach new and untapped audiences.
Measurement Pilot Plan
Status: Complete! Analyzing Results
Status: In Process
Status: In Process
13. Tactics:
Regularly utilized Facebook, Twitter, Constant Contact, Partner Blog and our website to reach out to
local, state and national arts agencies and organizations regarding the application opportunity.
Grants:
Measure the effectiveness of a social media marketing campaign in support of the Arts Council’s newly
launched Artist Laureate Program.
Goal- Increase awareness of the program, number of applications and online
interaction/participation.
Strategy:
Utilize social media to help increase awareness of the program & increase number/quality of Artist
Laureate Applications by the November 14 deadline. Campaign length – 3 Months.
Status: Complete! Analyzing Results
16. Highlights:
• Success!
• Consistent efforts resulted in positive buzz and increased awareness.
• Strengthened online relationships with key partners including the NEA, CAC, & leading local arts organizations
• Increased applications from 43 to 65 – a 72% increase over last year - exceeded our SMART goal.
• Created benchmarks for future campaigns.
Challenges:
• Further departmental support – not everyone on the social media train.
• Launched new ACSV website one year ago so website benchmarks are not available.
What We’ve Learned
17.
18.
19.
20.
21.
22. KD Paine’s Basic Steps
Define Results
Strategy
Benchmarks
Metrics – KPI
Costs
Select Right Tool To Collect Data
Turn Data in Action
36. Investing Staff Time In Social Media: The Pay Off
Tracked Results:
Stage 1 – Integrated into staff
Stage 2 – Hired social media staff
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
January February March April
Uniques
Twitter Referring Traffic
Facebook Referring Traffic
56. CHAT:
Reflection Questions:
• What is your ritual for analyzing and
sense making of your data?
• How can you leverage your results
through reporting?
57. Next Session:
January 5 at 11 PST/ 2 EST
Reflection and Reiteration
Homework: Should be implementing,
done designing. But if your
measurement pilot is based on future
program, it is ok
Office Hours
Optional: Peer Review Book Chapter
http://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book
Editor's Notes
Session 6: Transform Data into Wisdom and ReportingTips for generating useful data visualizations
Strategy for reporting results to management
Reflection questionsWhat is your ritual for analyzing and sense making of your data?
How can you leverage your results through reporting?
PresentersArts Council of Silicon Valley - presenting measurement pilot planCarie Lewis, Humane Society - 1 Million Facebook Fans (tentative)Danielle Yates, GEO - TOC, Logic Models and Social Media
Remind people to call for tech support
*6 to mute conference line
*7 unmute
Finish the plan for measurement pilot. Take the first steps. Figure out what's holding you back and do it. Set up an office session if you need it!
http://www.flickr.com/photos/malinki/2621920871/sizes/o/
Start recording about 2 minutes late to let people join *2
Session 6: Transform Data into Wisdom and ReportingTips for generating useful data visualizations
Strategy for reporting results to management
Reflection questionsWhat is your ritual for analyzing and sense making of your data?
How can you leverage your results through reporting?
PresentersArts Council of Silicon Valley - presenting measurement pilot planCarie Lewis, Humane Society - 1 Million Facebook Fans (tentative)Danielle Yates, GEO - TOC, Logic Models and Social Media
This is our agenda – we’ll pause along the way for questions.
Use this #measurenp on Twitter
I’m keeping a public journal too – about the program and using it to reflect on what I’m learning about tracking the program against the SMART objectives. I will be tweaking as we go to get better results …. And welcome you to add your reflections
http://measure-netnon.wikispaces.com/Beth-Kanter-Journal
Make sure your data passes the sniff test
Look at your data, and imagine you are in a conference room with your entire Board of Directors. Does the data make sense? Is there anything there that doesn’t look right to you? If it doesn’t look right to you, it certainly won’t look right to your board. If the data is accurate, make sure you have an explanation. If you find a flaw in the data, postpone the meeting until you can make sure that all the data is accurate.
Look for Failure First, Successes Second
Look at your benchmarks and ask yourself:
What didn’t work, or if everything worked to a certain extent, what were the worst performing programs? Where do we need to pay attention? What can be improved?
I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
Data without insights is just trivia.
Don’t present raw data
Data without insights is just trivia.
Everyone can look at a chart, but few people will know what it means unless you tell them, and nothing makes a meeting go south faster than someone pointing to a PowerPoint slide and saying “There’s a big spike in June” -- people want a conclusion. As in “there’s was a big spike in online donations in June due to the effort we put into to growing our follower base.” We call these conclusionary headlines and every PowerPoint slide you show should have one. If you produce results in a Dashboard, make sure there are conclusions presented along with the data.
Don’t waste your time or anyone else’s.
I don’t know what the combined time of all your board members and leadership team is worth, but chances are pretty good that it’s a large number. Which means that the first page of your report is the most expensive real estate in the world. If you get them to pay attention to your report or your dashboard for more than a minute, you should consider it a victory. Which means DO NOT WASTE THEIR TIME with numbers or graphics that do not tell your story. Just as USA Today figured out years ago, and Twitter has now reinforced, what you used to need three pages to express can now be done in 140 characters if you’re good.
Ask “so what” three times.
Once again, put on your board member hat. Summon up every ounce of skepticism you’ve ever had. For ever slide, chart, table or graph, ask “So What?” .. make sure you can answer the question and relate the numbers back to the mission of your organization or at least your department. So what if our stakeholders had less opportunities to hear about us? Does it affect our online donation? Our volunteer efforts? So what if we had more Facebook likes, what changed in our ability to fill the needs in our catch basin. So what if we didn’t get our messages out? Did that give greater visibility to opposition groups? Does it mean that we have a harder time attracting and keeping talent?
http://www.flickr.com/photos/halloweenjack/2047851060/in/faves-cambodia4kidsorg/
Rod Stewart was right
Every picture tells a story is more than just one of the best-selling albums in history. It’s valuable advice and when it comes to presenting results, every chart, dashboard or table should tell a story. Trend data over time to indicate progress (or lack thereof.) Comparing data to peers, or comparing campaigns tells a story. Pie charts do not. Yes, pie charts are simple ways to express data, but chances are, they don’t tell much of a story, especially if there are so many slices you can’t tell what is what, or if there is only one big slice. If a chart, graph or table doesn’t tell a story, it probably doesn’t belong in your report.
This is an example I heard the other idea from Grist
They are online news site for environmental issues – anyone familiar
Getting to running
It takes all kinds, or at least three
Researchers have known for years that children learn differently. Some need words to learn, others need pictures, and others just need to do. We’ll let you in on a secret. We don’t change much as we grow up. There will be people to whom you report that will only look at your words, and others that will only look at the charts and still others will only look at numbers in a table. Our recommendation is, use all three.
http://www.hiscornerstone.net/category_s/162.htm
http://www.flickr.com/photos/ucumari/389105418/
Don’t Show it all, but have it read
It’s okay to mix a little alfalfa into the oats
The biggest barrier to effective change in organizations is the silos that prevent sharing of information. In most organizations, accounting (or at least the data in the accounting department) doesn’t talk to development that doesn’t talk to public affairs. It doesn’t have to be this way. The insights that you can glean from analyzing the content of conversations with web analytics or revenue data are tell the best stories in the world. So to paraphrase Ronald Reagan “tear down those cubicles ”and take your accounting, IT and development folks out for cocktails and get to know them, and their data. You’re all on the same team and it’s hard to argue with the notion that you all want to improve.
Have the data ready when you are making decisions
Data is like homemade bread. When it’s still in the over, not quite ready, the anticipation is huge. You can’t wait to see it. When you take it out of the oven, it’s perfect. You can use it for anything. You serve it with dinner, then have it for breakfast, and make sandwiches with it for lunch. After a while, it gets old and stale and you stick in in the freezer. A few months later you take it out and make bread pudding with it.
When data is fresh, you can mine it for all kinds of data and insights, but the older it gets the less useful it is. Eventually, it makes for a good benchmark, but isn’t really that useful anymore. So make sure that your data is ready and at hand when you have to make decisions.
http://www.flickr.com/photos/umpqua/388856350/sizes/l/in/photostream/
What is your ritual for analyzing and sense making of your data?
How can you leverage your results through reporting?
Session 7: Reflection and ReiterationJanuary 5 at 11:00 am PST/ 2:00 EST
http://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book