21% of Indian Consumers demand CSR Activities in support of Health and Diseases over Poverty. To know more, check over CSR and Cause Market Study of India 2015.
Charity and Nonprofit Trends 2015 By I Impact India Partners. The Social sector in India has evolved tremendously since 2010, and the we have tried to list down 13 most important charity trends of the current year.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
Training session for startups about CSR definition. How to design the campaign. Identify its impacts on the community & highlight the challenges that face startups to develop it.
ورشة تدريبية بالمسؤولية الإجتماعية للشركات الناشئة، وأهميتها وأثرها، وكيفية بناء استراتيجية وخطة لها
Corporate social responsibility(CSR) presentation self studySuparna Kaushik
corporate social responsibility
topics discussed:
meaning
Consumer perception , attitude , behavior
Awareness of CSR
consumer loyalty and trust
Decision making
suparna kaushik
BBA student
Charity and Nonprofit Trends 2015 By I Impact India Partners. The Social sector in India has evolved tremendously since 2010, and the we have tried to list down 13 most important charity trends of the current year.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
Training session for startups about CSR definition. How to design the campaign. Identify its impacts on the community & highlight the challenges that face startups to develop it.
ورشة تدريبية بالمسؤولية الإجتماعية للشركات الناشئة، وأهميتها وأثرها، وكيفية بناء استراتيجية وخطة لها
Corporate social responsibility(CSR) presentation self studySuparna Kaushik
corporate social responsibility
topics discussed:
meaning
Consumer perception , attitude , behavior
Awareness of CSR
consumer loyalty and trust
Decision making
suparna kaushik
BBA student
Introduction to Corporate Social ResponsibilityDr. Mark Willis
While some companies will see CSR as a "sunk" investment, how a corporation acts within the community around them will determine their longevity. This presentation will walk the user through CSR from a high-level to help build the business case for establishing a Corp. Social Responsibility program.
The impact of CSR on corporate behaviour and performance – by London Business...London Business School
How to achieve Corporate Social Responsibility? Professor Ioannis Ioannou’s research includes a very practical list of what sustainable organisations are doing different.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
Over the past few years, much discussion has taken place about what is the next evolution of corporate citizenship. And yet, a real look reveals no “right” balance between philanthropic donations, environmental initiatives, community programs or skills-based pro bono work. The truth is, there is no easy answer or one-size-fits-all solution.
Meaning of CSR
Social Responsibility theories
Pyramid of CSR
Contemporary CSR
Corporate Sustainability
Reputation Management
Environmental aspect of CSR
Companies Practices : Environmental aspect of CSR
CSR models
Triple bottom Line
Drivers of CSR
CSR and business ethics
Cases on CSR
CSR and corporate governance
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Part I: CSR Fundamentals
• What is CSR?
• Why do companies engage in CSR?
• Establish the context of CSR today
• Explore how companies partner with nonprofits
Part II: Effectively Partnering with Forward Leaning Companies
• A framework for creating strategic partnerships
• The rise of B Corps
• Inside the mindset of corporate funders
If you would like to participate in this event via web, please email registration@raffa.com for details.
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaSatyaki Chowdhury
This Presentation on CSR will give you the very core idea of what is CSR, how it evolved, what are it's applications, its effect on the aspect of Business & Some examples of CSR's Involvement in India!!!!
The Slide No. 25 contains a Youtube Video. The link is given below :
https://www.youtube.com/watch?v=o0Ur-JqQmvQ
Hope you will get a basic idea of CSR from the presentation.
Thank You.
An introduction to Social Entrepreneurship workshop presented by Stephen Ca...Stephen Carrick-Davies
Slides from a 3 hour workshop with University Students in India introducing them to the concept of Social Entrepreneurship.
Workshop included role play, case studies, student exercises and covered what Stephen sees as the 4 Ps of being a Social Entrepreneur. Being
Passionate, Practical, Persistent, and Professional.
Introduction to Corporate Social ResponsibilityDr. Mark Willis
While some companies will see CSR as a "sunk" investment, how a corporation acts within the community around them will determine their longevity. This presentation will walk the user through CSR from a high-level to help build the business case for establishing a Corp. Social Responsibility program.
The impact of CSR on corporate behaviour and performance – by London Business...London Business School
How to achieve Corporate Social Responsibility? Professor Ioannis Ioannou’s research includes a very practical list of what sustainable organisations are doing different.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
Over the past few years, much discussion has taken place about what is the next evolution of corporate citizenship. And yet, a real look reveals no “right” balance between philanthropic donations, environmental initiatives, community programs or skills-based pro bono work. The truth is, there is no easy answer or one-size-fits-all solution.
Meaning of CSR
Social Responsibility theories
Pyramid of CSR
Contemporary CSR
Corporate Sustainability
Reputation Management
Environmental aspect of CSR
Companies Practices : Environmental aspect of CSR
CSR models
Triple bottom Line
Drivers of CSR
CSR and business ethics
Cases on CSR
CSR and corporate governance
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
Part I: CSR Fundamentals
• What is CSR?
• Why do companies engage in CSR?
• Establish the context of CSR today
• Explore how companies partner with nonprofits
Part II: Effectively Partnering with Forward Leaning Companies
• A framework for creating strategic partnerships
• The rise of B Corps
• Inside the mindset of corporate funders
If you would like to participate in this event via web, please email registration@raffa.com for details.
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaSatyaki Chowdhury
This Presentation on CSR will give you the very core idea of what is CSR, how it evolved, what are it's applications, its effect on the aspect of Business & Some examples of CSR's Involvement in India!!!!
The Slide No. 25 contains a Youtube Video. The link is given below :
https://www.youtube.com/watch?v=o0Ur-JqQmvQ
Hope you will get a basic idea of CSR from the presentation.
Thank You.
An introduction to Social Entrepreneurship workshop presented by Stephen Ca...Stephen Carrick-Davies
Slides from a 3 hour workshop with University Students in India introducing them to the concept of Social Entrepreneurship.
Workshop included role play, case studies, student exercises and covered what Stephen sees as the 4 Ps of being a Social Entrepreneur. Being
Passionate, Practical, Persistent, and Professional.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
Introduces a process to identify key factors contributing to localization, frame a way to track localization as it unfolds, and respond to localization trends with appropriate integrated solutions
News Update: Transfer Pricing- Marketing Intangible - Delhi High Court DecisionAkshay KENKRE
16 March 2015: Delhi High Court rules on applicability of transfer pricing on Marketing Intangibles. The ruling will bring in clarity on the aspect of Marketing Intangibles and would reduce litigation on the expenditure incurred on advertisement, marketing and promotion by the multinational companies. We present to you a snapshot of 142 pager decision given by the high court highlighting important principles around the issue and our views on the same.
Trust you will find it useful.
Happy reading !!!
ASEAN is now poised as the hotspot for global automotive manufacturing, with much credit given to Indonesia. The increasing number of Original Equipment Manufacturers (OEMs) has played a pivotal role in driving the demand in the automotive industry. With that in mind, the South East Asia Automotive Summit 2014 gathered key industry stakeholders, such as global car OEMs, government bodies, associations, as well as manufacturing solutions providers and consultants, to discuss the market outlook and potential business opportunities present in the automotive industry in Indonesia
CSR Collaboration Lab - Partnering on Best Case Practices, Procceding Beyond ...GlobalHunt Foundation
GlobalHunt Foundation has conducted such CSR Collaboration Hub among leading businesses and among diverse stakeholders. The outcome report is a compliation of the proceedings that took place in partnerships with Hindustan Power Projects Limited and the MoserBaer Trus. It encourages a match making platform wherein as a respective stakeholder receives an opportunity to review another’s ongoing or upcoming CSR initiatives and through mutual channels of communication. One of the highlighting aspects of the hub is to seek those areas of interventions that remain unexplored and require immediate attention. The hub are beyond the capacity of an event or a programme, but were conducted
in project series and received active engagement from diverse stakeholders. The main objective is to bring together business leaders, technology solution providers, civil society organizations, sustainability experts to form key collaborations and develop key projects which can be implemented within their respective zones. The other dimension of the hub was focused on imparting essential learnings to the personnel on the upcoming developments in the realm of sustainability and more so encourage an environment of sharing cross sector experiences, challenges and to align the principles of sustainable practices within their operational frameworks.
5 Ways Corporations Benefit from Unified CSR Programs Good Done Great
Every company benefits from having a unified CSR strategy in place that reflects the company’s business values while helping solve social, humanitarian, and environmental challenges. This presentation highlights the importance of pulling together CSR programs and initiatives under one umbrella.
Today, consumers are increasingly demanding accountability from progressive businesses. In light of this, companies must place a greater emphasis on corporate social responsibility now than ever before. A good business is no longer defined solely by its financial success. With the internet allowing for greater transparency than ever before, a good business must also act in good, responsible ways for society.
Utilization of “Word of Mouth” based on Unique Selling Point on Beauty Produc...AJHSSR Journal
ABSTRACT: The use of social media in this era is not just in the realm of long-distance communication or
virtual interaction, but also in the area of business people. With the rise of social media, a new career area has
emerged, known as Key Opinion Leader (KOL) or Social Media Influencer, in which individuals with a large
number of followers may have a significant impact on a company's promotional efforts. The way they promote
thebusiness is usually called as a Word of Mouth Marketing. This study aims to identify the characteristics that
promote good customer loyalty based on trust enhancement, which might be impacted by the use of KOLs and
Social Media Influencers especially in beauty industry. PT. Ardiya Dinara Indotrade, which has operated for
more than 5(years) will be the object of this research since this company has zero marketing cost in utilization of
KOL and Social Media Influencer. Based on these findings, researchers also will find out what can be developed
in the future of company sustainability to reach a higher growth. In addition, the study also be a consideration
for other business owner to follow and apply the result in their own business.
Keywords – Social Media, Unique Selling Point, Key Opinion Leaders, Beauty Industry, Word Of Mouth
The current marketing assignment presents the reflective analysis of two articles where one relates to the marketing trends and another one explores the concept of misconception of consumers while buying sustainable products.
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...Eric Brody
This semi-annual report highlights ten consumer trends which we believe will have a lasting impact on how consumers will be interacting with brands. While all brand marketers will benefit from this report, it has a particular slant towards healthcare marketers and health and wellness marketers.
Digital Gandhi : Redefining Charity, CSR & Social Work (Report)Onkar K. Khullar
Onkar K khullar has been touring the country to sold out shows with his Social Entrepreneurship Movement amongst the youth “Digital Gandhi “.
Description
In his latest clip he talks about how the world needs a digital gandhi and the entire campaign.
About Digital Gandhi
He is 1 person living 10 lives.
Onkar K Khullar Popularly known as "Gareebo Ka Steve Jobs" or "Digital Gandhi" started his first company,I Impact India Partners at the age of 21, creating a niche for himself as the youngest Consultant in the Cause Branding & Marketing Industry Internationally. After 3 years , he founded a presentation solutions firm called Presentation Ink. He is on the board advisors for various non-profits in India and is the Consulting Director of the UK Based
Innovation Firm -Chakraviyuh. He received Pride of India Award 2015 for developing a process called Impact Thinking to help out non-profits around the world. He is well renowned for introducing 5 year Old Philosophy through his book 5 year old Billionaire. He is spearheading India's Social Entrepreneurship Movement amongst the youth called
'Gandhi with a laptop' through his workshops across the nation.
Watch exclusive “Digital Gandhi Videos” & Original videos on his channel digital gandhi
https://www.youtube.com/channel/UCVdz-waVIpNSD-WuAS_Q90g
To watch more log on to https://www.onkar.world
For all the updates on our movies and more:
https://twitter.com/Onkar_K_Khullar
https://www.facebook.com/onkarkishan.khullar
https://www.facebook.com/digitalgandhiofficial/
https://plus.google.com/+OnkarKhullarOfficial
https://www.instagram.com/digitalgandhi/
https://www.quora.com/profile/Onkar-K-Khullar
https://www.soundcloud.com/ digitalgandhi
https://www.youtbe.com/digitalgandhi
Follow Digital Gandhi on Twitter @Digitalgandhi
Facebook: https://www.facebook.com/standupkenny
SnapChat: @Digitalgandhi
Instagram: @Digitalgandhi
Podcast : https://www.soundcloud.com/ digitalgandhi
Questions : https://www.quora.com/profile/Onkar-K-Khullar
Bookings & Enquiries: www.onkar.world
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
What if 1 book can challenge the very foundation of society of what exists today? You would fail to believe that all the enlightenment shown by great/wise teachers who are old and have long beards was already in you before you entered school. All the time you ever wasted running after people and books was already there in you. I don’t intend to be your guru by revealing my true identity but someone who just opens your eyes and makes you recall all the powers which were deep embedded in you for a long time.
Presentation Ink (www.presentation.ink) is a one-stop solution for all your presentation related requirements that
lets you present your vision to the right people in an impactful way.We make sure that your passion is presented in a way that inspires your audience, which in turn makes them want to invest their time and money in you.
What if 1 book can challenge the very foundation of society of what exists today? You would fail to believe that all the enlightenment shown by great/wise teachers who are old and have long beards was already in you before you entered school. All the time you ever wasted running after people and books was already there in you. I don’t intend to be your guru by revealing my true identity but someone who just opens your eyes and makes you recall all the powers which were deep embedded in you for a long time.
Presentation Ink (www.presentation.ink) is a one-stop solution for all your presentation related requirements that
lets you present your vision to the right people in an impactful way.We make sure that your passion is presented in a way that inspires your audience, which in turn makes them want to invest their time and money in you.
Presentation Ink (www.presentation.ink) is a one-stop solution for all your presentation related requirements that
lets you present your vision to the right people in an impactful way.We make sure that your passion is presented in a way that inspires your audience, which in turn makes them want to invest their time and money in you.
“Deep within man dwell those slumbering powers - powers that would astonish him, that he never dreamed of possessing; forces that would revolutionize his life if aroused and put into action.” ORISON SWETT MARDEN What if god had given all the secrets to success when you had reached the age of 5. What if 1 book can challenge the very foundation of society of what exists today? You would fail to believe that all the enlightenment shown by great/wise teachers who are old and have long beards was already in you before you entered school. All the time you ever wasted running after people and books was already there in you. I don’t intend to be your guru by revealing my true identity but someone who just opens your eyes and makes you recall all the powers which were deep embedded in you for a long time.
Presentation Ink is a one-stop solution for all your Presentation needs. We believe that an engaging presentation can get a startup million dollar funding, turn an Ngo into an international name, or even change the course of your future. All you need to do is present your idea in a brilliant way so that your idea can reach the right people.
We don’t just help you Present, We help you Engage.
The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
I Impact India Magazine (World's First Slideshare Magazine)Onkar K. Khullar
I Impact India Partners launches the world's first slideshare magazine for good.Covering topics ranging from non profits to csr to cause marketing to all social activities around the world.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.
Impacteer culture is the most different in the entire world.You need to see it to believe it.
You need to be crazy and smart at the same time.
A balance of Passion and Purpose.
Details on How to make an impactful website.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Our clients range from Bharti Foundation to International Music Artists Swami Music (swamimusic.com).
Kindly let us know in case you have any communication requirements at www.iimpactindia.com
The truth behind why people volunteer.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Kindly let us know in case you have any communication requirements at iimpactindia.com
10 tips to turn your Non Profit into a Brand.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Kindly let us know in case you have any communication requirements at iimpactindia.com
How to raise funds fast are all the tips by i impact india.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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DMF Portfolio Piece Smart Goals - Artist Management.docx
CSR & Cause Market Study of India-2015
1. I Impact India Partners
CSR & Cause
Market Study of
India - 2015
iii
CSR Strategy & Execution | NGO Marketing & Communication
1
2. Table of Contents
Message
Introduction
Role of Business in Society
Cause Market
Communication
Consumer Behaviour
Laboratory Analysis
• Generation I
• Real Target Audience
• Chain Reaction
3
4
5
6
9
12
14
15
16
17
18
19
Sample Demographics
About I Impact India Partners
2
CSR & Cause Market Study of India-2015
3. Your message needs to believed,
not just communicated !
CSR & Cause Market Study of India-2015
CSR came into the mainframe only a few years back, and has influenced the
purchasing behavior of the Indian consumer to quite an extent. In this digital
age, Indian consumers are more aware than they have ever. been When they buy
a product, they buy the story behind it and not just the product. According to
Hindu mythology, one must donate 10% of one’s earnings towards charity, CSR
works on parallel lines. It is the consumer’s belief that the corporates, in some
way or the other, must give back to the society they operate in.
It is not just about standing for a social and environmental issue, it’s about
measuring progress towards complete solutions. The new millennials, the needs
and demands of the next generation of consumers and donors have to be
recognized in order to build a stronger cause for mission. This report aims at
giving crucial insights to corporates, non-profits, consultants and practitioners
about how these corporate houses can mold their strategies for better and
sustainable impacts.
In 2009, we realized that cause marketing as a
concept was gradually coming to India. A lot of
MNC’s like Airtel, HUL, P&G etc. had started
implementing their international best practices of
Corporate Social Responsibility (CSR). The
movement got stronger with the Indian
government bringing the Companies Bill 2013 ,
Clause 135 into action in 2013. With the first year
of implementation of mandatory CSR successfully
coming to an end, we planned to take a
comprehensive consumer feedback on cause
market and CSR. The aim was to know how the
CSR initiatives taken up by a brand change the
consumer’s perception about the brand.
Onkar Kishan Khullar | Managing Partner , I Impact India Partners 3
4. Consumers are buying causes and
not products
4
CSR & Cause Market Study of India-2015
When a consumer in India prefers to buy a Classmate notebook over those of
other brands, it is because he feels that 1 Rupee will go to a child’s
education. Therefore, he is not only buying the product, but also the cause
behind it. The product aligned with CSR can always build a stronger cause for
mission. The cause or the NGO associated with the brand’s CSR also
strengthens the consumer’s belief in it.
Similarly, taking the cause of ‘saving electricity’, if consumers start buying
products which save electricity even if they are priced higher, the sole reason
would not be saving on cost, but also saving electricity. Indian consumers are
34% more likely to pay a premium for products if the products are eco-
friendly
5. 54321
13%
6%
20%
35%
26%
5
Role of Business in Society
A consumer’s take on what they think is the role of the business, can vary
significantly. It is important for a brand to understand what their target
audience feels is the ideal role of a business in the Indian society. The
following 5 roles have been identified:-
1. Businesses should support larger social or environmental issues by
donating products or services, money or volunteering,
2. Businesses should not only support but advocate for change in larger
social or environmental issues by increasing awareness of the issue
and donating products or services, money or volunteering,
3. Businesses should change the way they operate to align with greater
social and environmental needs,
4. Businesses exist to make money for shareholders and are not
responsible for supporting social or environmental issues,
5. Businesses may play a limited role in the communities in which they
operate, but are not necessarily responsible for supporting social or
environmental issues.
Every brand has a different target segment and therefore the expectations of
these target groups are also different. Similarly, the role that Indians expect
the businesses to play in the society will also vary significantly.
It is not just about writing the cheque, it is about investing that money.
CSR & Cause Market Study of India-2015
6. Cause Market
6
CSR & Cause Market Study of India-2015
Selecting a cause can be a big task for corporates. This is
because the cause needs to align with a lot of things like
stakeholder expectations, company’s product/services, core
values, areas of operation, team composition, employee
expectations, causes selected by the competitors and most
importantly, the cause the target market wants them to address.
Causes for corporates can be broken down in 4 types:-
• Core Competency
• Geographic Location
• Target Audience Based
• Close to the Heart
In this segment of research, we have tried to find out one cause that the
consumers want the corporates to address on priority. There are high
possibilities that a lot of consumers may not want corporates to look into
causes like Old Age, thinking of individual donations to be sufficient for such
causes. They might feel that corporates must invest their money in those areas
of the society where huge amounts of social investment is required. It is
therefore, safer for firms to first study the cause market to understand the
dynamics of the causes involved, and then try to align them with its values and
product/service.
7. 12%
15%
21%
12%
17%
4%
6%
13%
Education
13%
4%
6%
12%
17%
21%
15%
12%
Old Age Children Health
& Disease
EmploymentWomenPoverty Environment Education
7
CSR & Cause Market Study of India-2015
Cause the Consumers wants Companies to Address on Priority
8. Which issues to focus on?
35%
45%
20%
International
National
Local
Who creates
the Impact?
Businesses
Individuals
37%
63%
45% Indians want corporates to focus on national issues.
8
CSR & Cause Market Study of India-2015
9. Communication
Source:
Google
Top
Charts
2014
9
CSR & Cause Market Study of India-2015
The research has looked at communication through 3 different perspectives:-
1) Level of awareness about CSR amongst the consumers
2) Most effective medium of communicating CSR to consumers
3) Effectiveness of CSR communication
4) Use of Social Media in communication of CSR
Communicating CSR should not just be a strategic part of the activity because
a tangible impact in the society created by a specific brand will not only
resonate but also inspire people. Companies can take initiatives wherein they
can take the support of their customers to create an impact.
India as a country by now, has a reached a stage where a lot of consumers want
to be part of a social activity and do their bit for the society. However, the
problems lies in the fact that they do not get to know about such activities.
Therefore, communication of CSR activities is a major and vital part of the
entire exercise.
ALS ice Bucket Challenge was not a CSR initiative but a fundraising campaign
for a social cause. It is evident from this campaign that activities in the social
sector can also be fun and quirky. ALS became the 5th most searched word on
Google globally. People now, not only want to be a part of a social campaign
but are also keen on sharing it with the society. But the cause needs to be
effective.
10. How many CSR activities are
consumers aware of?
71%
0 – 5
6- 9
10 & Above
18%
11%
Most effective medium of
communicating CSR
Social Media
Channels
In-Store Promotion
Sponsored Events
Company Website
Media
Product Packaging
26%
Mail & Mobile Phone
23%
15%
9%
3%
6%
7%
15%Advertising
10
CSR & Cause Market Study of India-2015
11. How do consumers use social media
with respect to CSR?
How many causes should a corporate
support?
Key Takeaway : Make sure the TG is not Confused
46% 31%
23%
One Cause
Two-Three Cause
‘N’ number of causes
Contribute directly to a campaign led by a firm
30%
Share information about the positive impact a firm is making26%
Make others join the cause of the corporate
Inform people about an unethical act of a firm20%
18%
6% Get more information about the firm and it’s activities
11
CSR & Cause Market Study of India-2015
12. Consumer Behavior Towards CSR
12
CSR & Cause Market Study of India-2015
Corporate Social Responsibility not only impacts the society directly through
investment in social causes, but also leaves an indirect impact on the consumer’s
mindset. The change in the purchasing behavior of the consumer is based on the
company’s CSR activities. People tend to buy products which have a social value
attached to them and boycott products which contribute negatively towards the
society.
Consumer perception, whether positive or negative, depends on the work the
brand carries out. Taking the example of Uber Cabs, when a woman was raped by
the cab driver last year, the entire nation stood for the rights and safety of women
by boycotting the app-based taxi service. However, when the company accepted
their mistake and tried to rectify it by employing female drivers as a step towards
empowering women, consumers’ faith in the brand began to restore. In this
segment, research aims at showing how Indian consumer behavior changes in
response to the activities and CSR initiatives a brand undertakes.
13. Given a Feedback to a company
about it’s CSR efforts
Consumer Behavior
45 %Bought a product with a social benefit
Made a Donation
63 %
Volunteered
43 %
23 %
Shared a CSR initiative Online/Offline
33 %
Boycotted a Socially Irresponsible firm
40 %
Researched about a company’s CSR
47 %
( in the past 12 months)
13
Willingness of consumers to switch brands
to one that is associated with a good
cause? ( Given similar price and quality)
57%23% 20%
No Maybe Yes
CSR & Cause Market Study of India-2015
15. The Generation ‘ i ‘ Facts Our Take
In India, Generation C refers to people between
the age of 18-40 years who are mostly seen
addicted to technology like mobile phone, tablet,
laptop, iPod etc.
These people are always on the move and are
connected with technology. They are aware of what
is going on nationally as well as internationally.
They believe in spreading awareness through
social media and like to know what new is
happening around them.
They demand high level of professionalism and
ethical behavior from corporates, especially in the
area of Corporate Social Responsibility. This target
segment has two important roles to play:
1) They are the enthusiastic promoters (online/
offline) and are inclined towards brands which
are contributing positively towards the society,
only if they know about it and believe in it.
2) For social causes, in terms of donation, they
influence the decision makers of the family.
These people might not be the direct audience to
non-profits/foundations/social enterprises, but they
are the right ones to target if such organizations
are looking for sustainability in the long term, since
they might prove to be potential donors. Currently,
the role they play is of spreading awareness about
a brand in their family, peer group, neighbors, etc.
and the positive impact it is making through its
CSR initiatives.
This target segment responds highly to guerilla
marketing combined with cause related marketing
efforts. 45% of these people have bought a
product with CSR benefit in the last 12 months.
This shows their sensitivity towards social issues.
This target segment is brand loyal and
consists of new age earners who are
spendthrifts.
They are in the initial phase of identifying
themselves. They are trying to select brands
which somehow, define them and would
therefore, stay with them for the rest of their
lives. Hence, in the present scenario, every
brand has to target this segment and make it
inclined towards itself. The corporates need
to engage these people through the right
medium and send the right message out to
them to catch their attention.
Companies need to utilize the potential of
this target group in the best possible way, in
order to achieve their CSR goals through
effective collaborations. However, unleashing
this segment’s potential is going to be a
humungous task for any corporate!
The message which needs to go to this Target
Group has to essentially be Simple, Loud and
Clear. In India, there are 16,000 companies
liable under the Companies Act to carry out
CSR initiatives along with about 75 lakh
NGOs. Therefore, the major cause of concern
is how to break the barrier in terms of
communication, to be able to positively
influence the consumer’s mindset.
It is all about setting yourself apart from the
crowd, even if it involves spending some extra
pennies!
37% more
responsive to
Cause Related
Marketing
ü Women Safety
ü Environment
ü Education
45% bought
products with CSR
benefit
Want to engage on
Social Media
Short Attention
Span
15
CSR & Cause Market Study of India-2015
16. Real Target Audience Facts Our Take
Believe in Social
Investment rather
than Social
Responsibility
ü Children
ü Skill
Development
ü Education
Want high
credibility of the
NGO they support
Relationship with
NGO is major
factor
63% increase in
donation after CSR
Bill
16
The real donor base in India starts at the age of 40.
Being heads of the CSR committees in corporate
houses, these people are the ones who call the shots
in terms of deciding what causes to support and
how. They are not up-to-date, as far as technology is
concerned, however, know the importance of it in
today’s fast paced life. They are the decision makers
in case of individual donations as-well.
This segment of the society does not study in detail
about how the social sector works. This
understanding comes naturally to them based on
life experience. For them ‘trust and relationships’ are
vital. They like to get associated with NGO’s that
have good credibility in the social sector. They are
receptive towards newer forms of non-profits.
When it comes to communication mediums,
promotion and advertisement of the product are the
two ways through which these people get to know
about the company’s CSR activities. They generally
do not share content on social media but definitely
spread the word through word-of-mouth publicity.
The major causes they focus on are Education, Skill
Development and Environment. They believe that
betterment of the society in terms of these three
areas shall definitely change the face of Indian
economy since a solution to the combination of all
three would reach the root of all societal problems in
India. They focus on ending the vicious cycle of the
Indian society wherein the son of a rikshaw puller
inevitably becomes a rickshaw puller.
More than being brand conscious, this
segment of the target group is more
concerned and conscious about the
relationships they build through their
professional journey.
This aspect of the way they function does
not just pertain to the corporate side of
the company, but is of equal importance for
the NGO partnerships they undertake for
the CSR initiatives of their organizations.
Therefore, to grab their attention, an NGO
or a corporate must be highly trustworthy
along with being high on its credibility
factor. For this booming and powerful
segment, relationships are a vital element
of any decision making process. They may
be old school with heir methods being
conventional, but their managerial skills are
tried and tested.
They may not be seen participating directly
in social initiatives very often, but they are
more than keen on contributing in
monetary terms personally as well as
professionally for initiatives that could do
the slightest of good to the society in any
possible manner.
Transparency in all the processes of the
NGO or the CSR initiative is a must since
this segment of the target group is very well
aware of the Indian market being plagued
with black money and corruption.
In short, they are street smart!
CSR & Cause Market Study of India-2015
17. The Chain Reaction
Generation ‘ i ‘
Real Donor
NGO/ CSR
activity
Online Communication
Channels
2
Directly reaches the mind
of the new gen
3
Exercises his decision
influencing power in
the family
4
Real Donor actually
donates to the NGO/
joins the corporates
cause
1
Campaign goes
online
17
CSR & Cause Market Study of India-2015
18. Sample Demographics
Sample Size : 7,348*
14
Ci/es
4,156 3,192
* All respondents were 18+
43%
Of
Respondents
in
the
age
bracket
of
18-‐35
±2.5%
Margin of Error
( 95% level of Confidence)
For a detailed report please apply on www.iimpactindia.com
23%
Of
Respondents
were
first
jobbers
18
CSR & Cause Market Study of India-2015
19. About I Impact India Partners
For more information about I Impact India Partner’s research and services, please
contact:
Yashasvika Sarin
yashasvika@iimpactindia.com
Adit Grover
aditgrover@iimpactindia.com
I Impact India Partnersiii
CSR Strategy & Execution | NGO Marketing & Communication
I Impact India is an award-winning Indian consultancy that takes a unique
combination of human-centered, design-based and a systems-led approach to
helping nonprofits and corporates create a better social impact which they call the
social impact laboratory. The firm takes care of all the social sector worries from
corporate social responsibility to non-profit marketing and communication.
Whether the goal is to raise awareness, build a community, convert existing
community into donors, or some combination of all three, we exit to achieve all
three
We're a social good agency focused on consulting, cause related marketing and
corporate social responsibility which not only makes the corporate’s impactful
but also help them earn a return on it
For Non-Profits/ Social Enterprise
For Corporates
In our laboratory we experiment to make tailor-made CSR strategies adjusted to
your organization's qualities, aptitude, products/services, partner desires, long
haul vision and drive successful on-ground execution prompting a sustainable
change within communities you work with and causes you uphold.
We have formulated a model named Corporate Social Investment (CSI), that
brings people together to collaborate, where holistic approach dominates over
silos, where outcomes are defined and measured, where social impact follows
focused strategies and effectiveness is rewarded.
Corporate Social Investment
Model
Sustainable Business Practices
We conceptualize CSR strategy, define CSR philosophy and objectives which are in
alignment the corporate’s values, expertise, products and stakeholder expectation.
Social Impact
CSR needs specialsation, company’s can focus on their core work and leave the
end-to-end execution to us. We select the right NGO and cause which aligns with
the corporate’s CSR vision and mission.
Communication and Engagement
It takes effort to identify a vision that your customers will find credible and aligned
with their values. We understand how to leverage new and existing assets to
effectively tell your cause story to the right audiences through traditional and
emerging channels
19
20. I Impact India Partnersiii
CSR Strategy & Execution | NGO Marketing & Communication
Even doing good needs a strategy
20
For a detailed report please apply on www.iimpactindia.com