This document provides 10 tips for turning a nonprofit into an impactful brand. It recommends having a unique and urgent name, avoiding depression by making branding fun, using symbolic logos and catchy taglines, focusing on a motto instead of generic mission statements, employing specific cause colors and fonts, featuring real people rather than mascots, naming volunteer groups, telling origin stories, and defining what makes the nonprofit unique through its impact factor. The overall message is that strong branding can help nonprofits make a larger impact.

1. 10 Tips to turn your
NON PROFIT into a
BRAND
www.iimpactindia.com

2. Thinking Why ?

3. 100 Million Non profits

4. means 1 Non Profit for

5. for every
60 people
on the planet.

6. This is why you need
IMPACT BRANDING ?

7. 1

8. Impact Tip : Unique + Urgent

9. 2. Whats your Name ?

10. Impact Tip : Avoid Depression

11. Make it Fun

12. Fuck Cancer : Global
Non profit fighting
cancer

13. 3) Symbolic Logo

14. Broom /Jhaadu
which stands to
clean up dirty
politics.

15. 4) Cool Tagline

16. states What you Do ?

17. 5) Forget vision
& mission

18. Impact Tip : Try Motto

19. 6) Design Pattern

20. Specific Cause Colours

21. Specific Fonts

22. 7) Have a Face

23. 7) Avoid Mascots/Cartoons

24. Impact Tip :
Be Real

25. 8) Tribe Name

26. Normal Volunteers are no more

27. 9) Have an Origin story

28. Stories become viral

29. 10 ) Impact Factor

30. Impact factor =
What is different about YOU ?

31. Want to make your IMPACT

32. Call our IMPACT Consultants
info@iimpactindia.com www.iimpactindia.com