Coca-Cola India has made CSR an integral part of its corporate agenda due to its large size and environmental impact. Its CSR initiatives focus on water conservation, sustainable packaging and recycling, community health programs, and economic development. However, some local communities have protested Coca-Cola's operations and alleged negative environmental impacts such as dropping groundwater levels. Coca-Cola responds to such allegations by highlighting its CSR activities and investments, as well as studies finding no evidence of overexploitation of local water resources.

1. CSR ACTIVITIES
COCA COLA INDIA
RITESH PANDEY
PGDM13B/80

2. WHAT IS CSR??
Corporate Social Responsibility: It is the continuing
commitment by business to behave ethically and
contribute to economic development while improving
the quality of life of the workforce and their families as
well as of the local community and society at large
• Corporate Conscience
• Corporate citizenship
• Social performance
• Sustainable responsible business

4. COCA-COLA
• Coca-Cola India was established as the Indian subsidiary of
the US-based Coca-Cola Company (Coca-Cola) in 1993
• Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an
integral part of its corporate agenda
• The company used large amounts of water and energy in its
beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a
responsible company and reduce its environmental impact
• In addition to water, energy, and sustainable packaging, Coca-
Cola India also focused on several community initiatives in
India as part of its social responsibility initiatives

5. COCA-COLA CSR MODEL
PEOPLE : To commit to the fair and dignified treatment of
all people who work for The Coca-Cola Company. 90 percent
of more production by local people with local resources.
PARTNERS: The Company strives to engage effectively and
cooperatively with our partners and stakeholders.
PORTFOLIO: Offer the highest quality beverages starting
with, Coca cola and more than 2,600 beverage products.
PROFIT: Seek to maximize value for shareowners while
being mindful of our overall responsibilities.
PLANET: Working to be leaders in responsible water
use, growing our business but not our carbon

6. CSR INITIATIVES
WATER:
• Conserve Water
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse
filter system.
• The company initiated drinking water projects in
Maharashtra and Gujarat to provide potable water to
the local communities
ENERGY:
• Reducing energy consumption and emission of GHGs
by such as refrigeration
• eKOfreshment cooler that used technologies devoid of
hydrofluorocarbons
• GHG emission reduced by three-fourths
• increase the energy efficiency of its equipment by 40 to
50%

7. CONTINUED…
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partnership wit
Brihan Mumbai Municipal Corporation
• Collected the company’s packaging material consisting of
glass bottles, cans, etc. after they were disposed
HEALTH:
• Provided health checkups, medicine, and education to
rural communities on health-related topics
• Also funded polio eradication camps
• Company conducted blood donation camps and
supported a 24-hour emergency service for children
• In a few districts of Andhra Pradesh, conducted camps
for Hepatitis B vaccinations, eye checkups, and malaria
eradication

8. CONTINUED…
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving
the community opportunities to expand and grow
• For every job in the Coca-Cola system, 10 more jobs were
created indirectly
• In 2007, launched an initiative called Parivartan (Change)
for training small retailers in India.
COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune
• The initiative aimed to curb waterborne diseases
• It set up around 2,000 schools for children

10. OBSTACLES
• The groundwater levels had dropped in the firsts even
years of the company’s operations, from 1999 to 2006
• Even in 2008, the company continued to face mass
demonstrations from local communities who demanded
that the company shut down its bottling operations
• There were also allegations that the company had seized
land from farmers and that it had discharged hazardous
material
• A few critics came down heavily on Coca-Cola’s much
acclaimed TCCC standards for waste management

11. RESPONSE
• Coca-Cola opened an exclusive website,
www.cokefacts.org, which addressed the allegations related
to India and other countries
• The National Geophysical ResearchInstitute78 (NGRI),
which had concluded that there was no field evidence of
overexploitation of the groundwater reserves in the area
surrounding the plant
• Coca-Cola stated that the technology used for waste water
treatment at the plant was among the most advanced in the
world .
• Coca-Cola India had carried out its CSR activities across 45
bottling plants at an annual spend of Rs. 70 to 80 million .

12. THANK YOU