Coca-Cola India has made CSR an integral part of its corporate agenda due to its large size and environmental impact. Its CSR initiatives focus on water conservation, sustainable packaging and recycling, community health programs, and economic development. However, some local communities have protested Coca-Cola's operations and alleged negative environmental impacts such as dropping groundwater levels. Coca-Cola responds to such allegations by highlighting its CSR activities and investments, as well as studies finding no evidence of overexploitation of local water resources.
Corporate Social Responsibility Case Study: Coca Cola IndiaAsma Muhamad
Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.
Corporate Social Responsibility Case Study: Coca Cola IndiaAsma Muhamad
Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.
This is a research project focusing mainly on the water sustainability issue caused by coca cola India in the state of Kerala. It also suggests firm level steps, to avoid such incidents in future.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
*Disclaimer*
This Presentation is strictly for educational purposes only. I am not an employee of nor am I in control of any of the intellectual properties associated with the Coca Cola Company. This PPT is strictly for use of education and informative accounts of corporate responsibility.
Corporate Social Responsibility Initiatives in India Olivier Tisun
If you like this presentation a presentation like this, hire me on http://fiverr.com/olivieeerrr/design-an-amazing-keynote-or-powerpoint-presentation-for-you
This is a research project focusing mainly on the water sustainability issue caused by coca cola India in the state of Kerala. It also suggests firm level steps, to avoid such incidents in future.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
*Disclaimer*
This Presentation is strictly for educational purposes only. I am not an employee of nor am I in control of any of the intellectual properties associated with the Coca Cola Company. This PPT is strictly for use of education and informative accounts of corporate responsibility.
Corporate Social Responsibility Initiatives in India Olivier Tisun
If you like this presentation a presentation like this, hire me on http://fiverr.com/olivieeerrr/design-an-amazing-keynote-or-powerpoint-presentation-for-you
A look at Nike's approach to Corporate Social Responsibility as a Crisis Management Tool. This case study is designed to draw attention to the ethical quagmire that is CSR. Particularly the arguements that it looks good on paper but not in reality. It will also look at some theoretical approaches to divising a CSR strategy.
This isn't an attack on Nike, but is looking at the reports against the company and their "reported" responses as food for thought.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
The organisation needs to consider its responsibility towards the stakeholders and society. They have to make a balance in safeguarding the interests of the present generation as well as posterity. The study is a brief overview of the corporate social responsibility and sustainability initiates of Coca-Cola globally
Coca-cola and PepsiCo came together to refuse and reject the findings of CSE, claiming it to be unscientific and discriminatory.
ISDMA later confirmed that the soft drinks manufacturers strictly maintained all the norms.
American ambassador to India has cautioned that the bad reports would affect the American investments in India.
US government started withholding licenses to Indian banks.
Some newspapers and journals argued about the absence of clear direction from the Ministry of Health.
2. WHAT IS CSR??
Corporate Social Responsibility: It is the continuing
commitment by business to behave ethically and
contribute to economic development while improving
the quality of life of the workforce and their families as
well as of the local community and society at large
• Corporate Conscience
• Corporate citizenship
• Social performance
• Sustainable responsible business
3.
4. COCA-COLA
• Coca-Cola India was established as the Indian subsidiary of
the US-based Coca-Cola Company (Coca-Cola) in 1993
• Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an
integral part of its corporate agenda
• The company used large amounts of water and energy in its
beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a
responsible company and reduce its environmental impact
• In addition to water, energy, and sustainable packaging, Coca-
Cola India also focused on several community initiatives in
India as part of its social responsibility initiatives
5. COCA-COLA CSR MODEL
PEOPLE : To commit to the fair and dignified treatment of
all people who work for The Coca-Cola Company. 90 percent
of more production by local people with local resources.
PARTNERS: The Company strives to engage effectively and
cooperatively with our partners and stakeholders.
PORTFOLIO: Offer the highest quality beverages starting
with, Coca cola and more than 2,600 beverage products.
PROFIT: Seek to maximize value for shareowners while
being mindful of our overall responsibilities.
PLANET: Working to be leaders in responsible water
use, growing our business but not our carbon
6. CSR INITIATIVES
WATER:
• Conserve Water
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse
filter system.
• The company initiated drinking water projects in
Maharashtra and Gujarat to provide potable water to
the local communities
ENERGY:
• Reducing energy consumption and emission of GHGs
by such as refrigeration
• eKOfreshment cooler that used technologies devoid of
hydrofluorocarbons
• GHG emission reduced by three-fourths
• increase the energy efficiency of its equipment by 40 to
50%
7. CONTINUED…
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partnership wit
Brihan Mumbai Municipal Corporation
• Collected the company’s packaging material consisting of
glass bottles, cans, etc. after they were disposed
HEALTH:
• Provided health checkups, medicine, and education to
rural communities on health-related topics
• Also funded polio eradication camps
• Company conducted blood donation camps and
supported a 24-hour emergency service for children
• In a few districts of Andhra Pradesh, conducted camps
for Hepatitis B vaccinations, eye checkups, and malaria
eradication
8. CONTINUED…
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving
the community opportunities to expand and grow
• For every job in the Coca-Cola system, 10 more jobs were
created indirectly
• In 2007, launched an initiative called Parivartan (Change)
for training small retailers in India.
COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune
• The initiative aimed to curb waterborne diseases
• It set up around 2,000 schools for children
9.
10. OBSTACLES
• The groundwater levels had dropped in the firsts even
years of the company’s operations, from 1999 to 2006
• Even in 2008, the company continued to face mass
demonstrations from local communities who demanded
that the company shut down its bottling operations
• There were also allegations that the company had seized
land from farmers and that it had discharged hazardous
material
• A few critics came down heavily on Coca-Cola’s much
acclaimed TCCC standards for waste management
11. RESPONSE
• Coca-Cola opened an exclusive website,
www.cokefacts.org, which addressed the allegations related
to India and other countries
• The National Geophysical ResearchInstitute78 (NGRI),
which had concluded that there was no field evidence of
overexploitation of the groundwater reserves in the area
surrounding the plant
• Coca-Cola stated that the technology used for waste water
treatment at the plant was among the most advanced in the
world .
• Coca-Cola India had carried out its CSR activities across 45
bottling plants at an annual spend of Rs. 70 to 80 million .