The document outlines Nike's corporate social responsibility program. It discusses initiatives like providing all-inclusive scholarships to help underprivileged youth get an education. It also talks about their football program that provides activities to over 170,000 youth players through 183 clubs. The program aims to be inclusive, fun, social, and promote health. Testimonials from participants indicate the program is helping them improve skills and empowering them to pursue opportunities like higher education and showing their siblings what is possible. The overall goal is to bring inspiration and innovation to every athlete in the world through these types of community initiatives.

1. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
NIKE

2. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
# MAKE IT COUNT

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How We Got Here

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Do It
For the
Kids
How We Got Here

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MIND OVER MATTER
FOOTBALL FOR THE
FUTURE
COMMUNICATION
METHOD
IMPROVEMENTS

6. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
10All-inclusive scholarships

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40%of people over
15 years old are not able
to read or write

8. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
PROGRAM
School Supplies
Transportation
Monthly Living
Stipend

9. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
Academic Merit Financial Need
University
Annual Reassessment
PROGRAM

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NIKE, A SOCIALLY RESPONSIBLE
MEMBER OF THE COMMUNITY
GOAL
MIND OVER MATTER

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Successes
100%
Retention Rate
60%
Girls
120%
Increase in Applications

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Awareness
&
Accessability
Improvements

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Testimonials
“I hope to improve my
english and math skills and
one day be a doctor”
- Monjima
“I want to go to
university and show my
brother and sister that
anything is possible.”
-Shakeeb

14. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
TO BRING INSPIRATION
AND INNOVATION TO
EVERY ATHLETE IN THE
WORLD*
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE
OUR MISSION

15. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
OUR PROGRAM
Football
for the
Future

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OUR PROGRAM

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17039
Players
STATISTICS
183
Clubs
1541
Teams

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INITIATIVES
Fun Football
Festivals
FFAV Cup
Focus Groups
Inclusive, Fun,
Social and Healthy

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EXPANSION

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COMMUNICATION

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#YOU ARE AN ATHLETE
STRATEGY

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STRATEGY
MIND OVER MATTER

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#YouAreAnAthlete
STRATEGY

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TRANSPARENCY

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GOOD WORKING
CONDITIONS
Vs.
Cost Cutting
TRADE OFFS

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1. On-the-job training
and job enrichment
2. Increase our workers’
occupational mobility
3. Ease the transition
towards automation
MOBILITY

27. CORPORATE SOCIAL RESPONSIBILITY PROGRAM
Making It Count

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Questions?