This document summarizes the corporate social responsibility efforts of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946 with a goal of serving milk producers and providing quality, affordable products to consumers. Amul's CSR initiatives include forming relief funds to aid earthquake recovery, conducting large-scale tree planting campaigns, empowering women through cooperative participation, and awarding scholarships to academic achievers. The conclusion emphasizes Amul's leadership, values, networks, coordination, and technology have enabled its successful CSR programs.

1. CORPORATE SOCIAL RESPONSIBILITY
Submitted by: Group ‘G’
SY M.B.A.
17th
October, 2012.

2. GROUP MEMBERS
SR. NO. STUDENT’S NAME ROLL NO.
1. Dhwani Chudgar 2013
2. Kinnari Kholi 2028
3. Shruti Pithadia 2053
4. Riya Raval 2059
5. Disha Shah 2063
6. Saloni Shah 20
7. Saniya Vatwani 2079
8. Rinkal Vora 2082
SUBMITTED TO: MR. RAJESH RAMANI
SIGNATURE:

3. OVERVIEW
A-Anand M-Milk U-Union L-Limited.
AMUL means "priceless" in
Sanskrit.
Amul is the Number 1 Dairy
brand in India.
Amul has multi-dimensional
impact on Rural Economy &
Society of India.
HISTORY
Formed in 1946, is a dairy cooperative movement in India with
250 liters of milk per day with name KAIRA DISTRICT CO-
OPERATIVE MILK PRODUCERS’ UNION.
A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
The brand name Amul means “AMULYA”- suggested by a
quality control expert in Anand . Amul has spurred the white
revolution of India.
Dr. Verghese Kurien, former chairman of the GCMMF was the
man behind the success of Amul.

4. CORPORATE SOCIAL RESPONSIBILITY
CSR is defined as the commitment of business to contribute to
sustainable development working with employees, their families, the
local community and society at large to improve their quality of life, in
ways that are both good for business and good for development.
To meet with the CSR, it is expected that a business in its entire
procurement-production-processing-marketing chain should focus on
human development involving the producer, the worker, the supplier, the
consumer, the civil society and the environment.
CSR, THE AMUL WAY…
CSR-Sensitive Business Philosophy
 To serve the interests of milk
producers.
 To provide quality products to
consumers as value for money.
CSR-oriented To Distributors &
Retailers
CSR-oriented To Staff

5. AMUL RELIEF TRUST
A devastating earthquake hit
Gujarat on 26th January 2001.
The epicenter of the quake was
located in Kutch district.
It caused death of thousands of
people, many were injured,
hundreds of thousands were
rendered homeless and damage of
billions of Rupee was done.
GCMMF formed a specific
organization named “Amul Relief
Trust” (ART) under the chairmanship
of Dr. V. Kurien in 2001 with a
donation of Rs. 50 Millions for
reconstruction of the school buildings
damaged in the earthquake in the
Kutch area.
The Trust reconstructed 6 schools
damaged by the earthquake at a cost
of Rs. 41.1 millions in Kutch area.

6. GREEN GUJARAT TREE PLANTATION CAMPAIGN
The milk producers of Gujarat
Dairy Cooperatives are conducting
mass tree plantation drive every year on
Independence Day for last three years.
The idea is "one member five tree
(2009).
The entire plantation activity is
coordinated at all the three tiers of
Anand pattern - at village, district
and state level dairy cooperatives.
Amul co-ops planted more than
311.98 lakhs trees.

7. OTHER ACTIVITIES
Encourages woman to participate
in dairy co-op societies.
To develop and enhance
leadership skills and qualities
among women.
Amul‟s member unions organized three self managing leadership
workshops at PRAJAPITA, BRAHMAKUMARIS, MOUNT
ABU. 3100 women participated in this programme. Organization
of AMUL YATRA in Anand.
„Amul Vidya Awards‟ to the
toppers of Std. X and XII throughout
the country.

8. AMUL’S TRIBUTE…

9. CONCLUSION
Inspiring Leadership and
Consuming Values
Building Networks
Coordination for
Competitiveness
Technology for
Effectiveness