2. Speaker overview
Demi Taylor-Blake – Director, Environmental
Solutions for Existing Problems
Briony Kennedy – Director and Founder, Adorn
Mineral Cosmetics
Jade McKenzie – General Manager, The
Warwick Foundation
3. What is CSR?
Corporate social responsibility (CSR), also known as:
• corporate responsibility
• corporate citizenship
• responsible business
• sustainable responsible business (SRB) or
• corporate social performance
It is a form of corporate self-regulation integrated into
a business model.
4. Business impacts Reduce your
impacts
• Electricity consumption
• Reduce consumption
• Water use
• Re-new products
• Gas usage
• Recycle products
• Waste
• Re-use products
What are your Impacts/issues? Reduce your Impacts
5. Waste streams
IT Equipment, Ink cartridges, Mobile Phones,
Paper/Cardboard, Plastic, Textiles, Lighting-
Fluorescent Globes, Batteries, Hazardous
Goods-oils, chemicals, Styrofoam, White
Goods, Steel, TV’s, Pallets
All of these waste streams can be recycled
6. Communicating your ‘greener
business’
When making enviro claims it is worthwhile checking the
following:
• Avoid using terms like ‘safe’ and ‘friendly’ and
unqualified pictures or graphics
• Explain what is beneficial about a product in plain
language that consumers can understand
• Link the environmental benefit to a specific part of the
product or its production process
• Make sure any claims you make about your product
can be substantiated.
7. • Explain how a product’s characteristic is beneficial to
the environment.
• Avoid giving the impression that your product is
completely environmentally benign if it is not.
• Use the claim only in an appropriate context or
setting. Do not claim that a product is not tested on
animals if it is a product that would never be tested on
animals anyway
8. Penalties and remedies for breaching the Act:
The ACCC’s enforcement powers and remedies are
extensive and include monetary penalties of up to $1.1
million for companies and up to $220, 000 for
individuals, as well as injunctions, adverse publicity
orders, corrective advertising orders, community service
orders and ancillary orders of various kinds.
Green marketing and the Trade Practices Act
11. Starting in CSR
• It was a formal part of our marketing plan
• We identified aspects of our production process, products and
services that could be refined to achieve our CSR targets
• We looked at existing contacts to determine who to align
ourselves with, based on company philosophies
• We registered on PR / fundraising sites to see what the
demand was from charities from the corporate sector eg.
sourcebottle.com.au
• We built in methods to track ROI
12. What are the business benefits
• Enhanced profile within the community
• It gives us great stories to discuss with our wider network and
the market
• Opportunities for us to develop staff
• It’s fun to go to work
• It provides opportunities to expand our brand to people who
would otherwise have not known about us
• Other opportunities can arise
• It can save you money!!!!
14. THE WARWICK FOUNDATION
Overview
• We are Australia’s first and only organisation supporting
young adults aged 18 – 40 on their cancer journey
• This age group encounters unique medical, financial,
emotional, and mental issues
• Survival rates have only increased by 1% since 1979
• Young adults are the fastest growing cancer demographic
worldwide
• Our mission is to improve the cancer journey for all young
adults living with cancer in Australia
15. THE WARWICK FOUNDATION
Relationship with Adorn
• We found Adorn through a website that connects journalists
writers, businesses and charities
• Adorn’s mission is to work with organisations that enhance
the lives of women
• Adorn understands our cause and why we need to be
supported
• Adorn was able to see how they can add value to our
members and our organisation
• Adorn meet our standards for health, environment and
ethics
16. THE WARWICK FOUNDATION
Benefits to TWF members
Adorn sponsorship structure:
• Prize vouchers for our movie fundraiser
• Workshops designed for members to pamper and help build
esteem
• Provision of a ‘make-up touch up station’ at this year’s gala
fundraising event.
• Fundraising workshops for supporters
• Awareness through Adorn’s PR process
17. THE WARWICK FOUNDATION
Benefits to Adorn
Adorn receives the following from TWF:
• A link logo from the Warwick Foundation website sponsors page
• Mention as a sponsor at related events: speeches, programs, invites
Over time additional benefits we can offer include:
• Promotion on social networking sites such as Facebook and Twitter
• Business profile in a newsletter
• Mentions in print, radio or TV press
• Acknowledgement at presentations
• Free advertising space in programs
• Logo and mention in relevant promotion eg. Billboards, posters
• The ability for the Founder or a member to speak at an Adorn event
TIP: Choose benefits that will make a positive impact on your business.
18. THE WARWICK FOUNDATION
Summary
• Pick a charity that you identify with and believe in
• Understand how you can make a difference to that
organisation
• Offer a range of donations if you can
• Determine what benefits would help your business
• Encourage open communication, flexibility and a long term
partnership
