The document emphasizes the importance of storytelling in engaging an audience rather than relying on traditional presentation methods. It cites famous quotes and discusses psychological aspects of memory, noting that stories often have three main characters to enhance recall. Additionally, it encourages creativity through physical brainstorming and clear thinking techniques.

1. How to
not alienate your audience
& do something worthwhile

2. It is easy to make a serious Powerpoint and
bore your audience to death. However, it is
extremely difficult to create a story, which
grabs their attention and
makes them jump
out of their seats.

3. Biggest brands in the world
were created from stories

4. “People forget what you said?
They forget what you did.
They never forget how you made them feel.”
Maya Angelo

5. We have 65,000 thoughts
per day and
most of them are
repetitive.

6. Look at things
Differently
The creator sees what no one else sees, he
tries to find where the devil is in the detail.

7. Three Little Pigs
Every childhood story had three little pigs,
three bears, or three main characters.
That’s why Human beings have a
tendency to remember things in three’s.

8. Hands to Create
Children always use pencil and
paper to create, not software

9. Don’t Stop
Thomas Edison used slow walks for clear thinking.

10. Get your copy and unlock your hidden
potential
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