Personal Information
Organization / Workplace
Greater New York City Area, NJ United States
Occupation
President, Trajectory. Creating momentum for brands across healthcare and wellness.
Industry
Advertising / Marketing / PR
Website
www.trajectory4brands.com
About
• I'm the founder of Trajectory, a strategic branding and marketing agency.
• Prior to starting the company in 1999, my professional experience included brand consulting, client-side marketing and advertising account management.
– Brand Consulting: EVP, Management Board member at Interbrand, the world's most influential
brand consultancy; President of Sawtooth Branding, which was a division of Sawtooth
Advertising.
– Client-Side Marketing: Increasingly senior level positions working on both established brands and
new products at Beiersdorf and L'Oreal.
– Advertising: Media and Account Management at FCB, Marschalk and DMB&B.
• Outside the office on the profession...
Tags
eric brody
trajectory
healthcare marketing
brand marketing
trajectory llc
branding
trajectoryllc
trajectory branding and marketing
health and wellness marketing
healthcare branding
marketing
healthcare social media
trajectory brand strategy + activation
hospital branding
brand trends
consumer trends
brand engagement
consumer marketing
rebranding
new york yankees
reading health system
nj-based branding and marketing firm
nj-based branding and marketing agency
orlando health
marketing and advertising
innovation
brand energy
brands
social media
See more
Presentations
(9)Likes
(30)60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
14 years ago
Why business brands need big ideas. - McCann Enterprise
McCann Brussels
•
10 years ago
Rating of 143 Cosmetic & Beauty Brands on Digital (Russia 2012)
Thierry Cellerin
•
11 years ago
Zara Marketing Campaign Design
Carmen Neghina
•
14 years ago
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
14 years ago
Bringing the Social Media Revolution to Health Care
Mayo Clinic
•
11 years ago
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
14 years ago
Social Media = ROI? Measuring your hospital's social media efforts
@chrisboyer LLC
•
13 years ago
Writing a Killer Blog (Without Killing Yourself)
Louis Gray
•
14 years ago
Blur Pma Chicago - Igniting Advocacy Through Social Media
Brandon Murphy
•
14 years ago
The Friendship Model: How to build brand advocacy in a consumer-driven world.
Brandon Murphy
•
14 years ago
The True Value of Social Media
Brandon Murphy
•
13 years ago
Discovering Your Unique Value
Jim Alvilhiera
•
14 years ago
Killer Value Proposition
Therese Padilla
•
14 years ago
Business Cases And Benefits Management
Alan McSweeney
•
14 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish
•
14 years ago
Employee Engagement And Activation
MediaSauce
•
14 years ago
Albion's New Model Agency presentation
Glyn Britton
•
16 years ago
What's Your Story?
Kevin Dugan
•
14 years ago
Patients Rising: How to Reach Empowered, Digital Health Consumers
e-Patient Connections
•
14 years ago
Health Care Social Media Summit Keynote
Lee Aase
•
14 years ago
Big Duck: Best Practices in Social Media
Farra Trompeter, Big Duck
•
14 years ago
Nonprofits, Healthcare, and Social Media
Beth Kanter
•
15 years ago
Consumer Engagement :: The Marketing Arm
tmadallas
•
15 years ago
Why Healthcare Culture Must Change
3Lions Publishing, Inc.
•
15 years ago
Developing a Social Media Strategy in 7 Steps
Jay Baer
•
14 years ago
Healthcare & Social Media: 2009 Trends & Strategy
Scott Meis
•
15 years ago
Next Generation Social Marketing
Nedra Kline Weinreich
•
16 years ago
Consumer Behaviour
rehaniltifat
•
14 years ago
Branding In a Troubled Economy
guest1929d4
•
15 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NJ United States
Occupation
President, Trajectory. Creating momentum for brands across healthcare and wellness.
Industry
Advertising / Marketing / PR
Website
www.trajectory4brands.com
About
• I'm the founder of Trajectory, a strategic branding and marketing agency.
• Prior to starting the company in 1999, my professional experience included brand consulting, client-side marketing and advertising account management.
– Brand Consulting: EVP, Management Board member at Interbrand, the world's most influential
brand consultancy; President of Sawtooth Branding, which was a division of Sawtooth
Advertising.
– Client-Side Marketing: Increasingly senior level positions working on both established brands and
new products at Beiersdorf and L'Oreal.
– Advertising: Media and Account Management at FCB, Marschalk and DMB&B.
• Outside the office on the profession...
Tags
eric brody
trajectory
healthcare marketing
brand marketing
trajectory llc
branding
trajectoryllc
trajectory branding and marketing
health and wellness marketing
healthcare branding
marketing
healthcare social media
trajectory brand strategy + activation
hospital branding
brand trends
consumer trends
brand engagement
consumer marketing
rebranding
new york yankees
reading health system
nj-based branding and marketing firm
nj-based branding and marketing agency
orlando health
marketing and advertising
innovation
brand energy
brands
social media
See more