corporate social responsibilty of business towards society, shareholders, government, consumers, employees. ethical csr and unethical csr.

1. PRESENTED BY
ANJITHA LEKSHMI.A

2. WHAT IS CSR?
• CSR is an extended model of corporate governance.
• CSR is about how companies mange the business processes to
produce an overall positive impact on the society.
• CSR is the responsibility of corporations to go above and beyond
what the law requires them to do.
• CSR is the responsibility of corporations to contribute to a better
society and cleaner environment.

3. EU Definition of CSR
“ A concept whereby companies integrate social and
environmental concern in their business operations and in
their interactions with their stakeholders on a voluntary
basis.”

4. ETHICAL SAMSUNG’S CSR

6. UNETHICAL CSR

7. • Corporate Citizenship
• Corporate Responsibility
• Responsible Business
• Sustainable Responsible Business
• Corporate Social Performance

8. Basic Constituents of CSR
Contribute towards
a sustainable
economic
development
Make desirable
social changes
Improvement of
social
environment
Towards
Business
& Society

9. Types of Social Responsibility
Social Responsibility is a central thought.
 Responsibility towards Society
 Responsibility towards Government
 Responsibility towards Shareholders
 Responsibility towards Employee
 Responsibility towards consumers

10. Responsibility towards Society
• Carrying out business with morals & ethical standards.
• Prevention of environmental pollution.
• Minimizing ecological imbalance.
• Contributing towards the development of social health education.
• Making use of appropriate technology.
• Overall development of locality.

11. Responsibility towards Government
• Obey rules and regulations
• Regular payment of taxes
• Cooperating with the Govt to promote social values.
• Not to take advantage of loopholes in business laws.
• Cooperating with the Govt for economic growth and
development.

12. Responsibility towards Shareholders
• To ensure a reasonable rate of return over time.
• To growth for the survival and the growth of the concern.
• To build reputation and goodwill of the company.
• To remain transparent and accountable.

13. Responsibility towards Employee
• To provide healthy working environment.
• To grant regular and fair wages.
• To provide welfare services.
• To provide training and promotion facilities.
• To provide reasonable working standard and norms.
• To provide efficient mechanism to redress worker’s
grievances.
• Proper recognition of efficiency and hard work.

14. Responsibility towards consumers
• Supplying socially harmless products.
• Supplying the quality, standards as promised.
• Adopt fair pricing.
• Provide after sales services.
• Resisting black-marketing and profiteering.
• Maintaining consumer’s grievances cell.
• Fair competition.

15. CSR Principles and Strategies.
• Respect for human rights.
• Make some social contribution.
• Positive value-added.
• Fair dealings and collaboration.
• Long term economic and social development.

16. EXAMPLES
• BMW “The Schools Environmental Education
Development Project”.
• Mahindra & Mahindra decided , its 60th year to
donate 1% profits after tax into CSR( around 1.3
crore)
• IBM award for the most innovative virtual project.
• Tata Power: education,environment,community
development,health,safety,security,women
empowerment etc.