SEO & Social media for Non profits
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The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds. I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication. We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
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SEO & Social media for Non profits
- 1. Impactful SEO & Social Media for Non-Profits By I Impact India Partners
- 2. 700 MillionWebsites are running online By I Impact India Partners
- 3. Great SEO is what separates them ? By I Impact India Par
- 4. Great SEO leads to an Increase in - Fundraising - Brand Visibility - Engagement By I Impact India Partners
- 5. SEO implies creating Digital imprints online so that search engines can find you. By I Impact India Partners
- 6. Social media Strategy pla Key Role in a Great SE By I Impact India Partners
- 7. 1. CREATING SOCIAL MEDIA COMMITTEES 2. PLANNING 3. GETTING ORGANIZED 4. CREATING POLICIES 5. CHOOSING CHANNELS 6. LISTENING 7. WORKING SMART 8..CREATING CONTENT 9.PLANNING VISUALS 10. MEASURING 11. IMPROVING What all goes in a Successful Social Media Strategy ?
- 8. 1. Social Media Committee Comprising : • Cause Expert • Copywriter • Graphic Designer • Social Media Strategist By I Impact India Partners
- 9. 2. Planning Defining Goals and Objectives By I Impact India Partners
- 10. 3. Getting Organized Creating a Social Media Measurement spreadsheet to record any data that you want to track, in accordance with your metrics. By I Impact India Partners
- 11. 4. Creating Policies • Crisis communications Plan • Online Sharing Policy • Staff training By I Impact India Partners
- 12. 5. Choosing Channels Things to consider while choosing channels: • Where are your supporters? • Where do they congregate? By I Impact India Partners
- 13. Primary Social Channels: • Facebook • Twitter • Instagram • Google+ • LinkedIn • Tumblr Secondary Social Channels: • Pinterest • Flickr • Stumble Upon • Digg By I Impact India Partners
- 14. 6. Listening What people are saying ? What are they sharing and retweeting? What other organizations are posting? By I Impact India Partners
- 15. 7. Working Smart • Share others’ posts and tweets • Acknowledge those who share your content By I Impact India Partners
- 16. 8 . Creating Content Creating great content that your online Community would want to share with others. By I Impact India Partners
- 17. 9. Planning Visuals It is found that visual posts are 94% more likely to get shared/ retweeted. By I Impact India Partners
- 18. 10. Measuring Measure the outreach, engagement levels as well as identify patterns in the data. By I Impact India Partners
- 19. 11. Improving Bug fixes and changes according to the current strategy. By I Impact India Partners
- 20. THE TOP NON-PROFITS ON SOCIAL MEDIA “We’re not looking for accolades or awards, but we recognize that in order to be effective, we need to catch the attention of others who share our vision, care about our cause, and can make meaningful contributions to move our efforts forward.” Ritu Sharma, Digital Strategist for Non Profits By I Impact India Partners
- 21. Rank Organiza+on Facebook Likes Twi5er Followers 1 Ted Talks 4609381 2580528 2 Na3onal Public Radio -‐ NPR 3606813 2331434 3 United Na3ons Children«s Fund (UNICEF) 3168263 2645543 4 WikiLeaks 2425191 2217414 5 Public Broadcas3ng Service 1775342 1876259 6 Museum of Modern Art 1568779 1688841 7 World Wildlife Fund 1488641 1313488 8 (RED) 1574075 1063618 9 United States Olympic CommiWee 2591709 557801 10 Livestrong 1714770 616836 By I Impact India Partners
- 22. What it takes to be the BEST • Keeping up with Social Media Trends • Following the Rules of Social Networking • Time and Resources By I Impact India Partners
- 23. Create an Ice-Bucket challenge for your own cause! Over $70 million dollars have been donated to the ALS association till date, a colossal hike from the $2.5 million that was donated during the same time period in the previous year. By I Impact India Partners
- 24. Know Recall Believe Join Connecting with New Audience Driving Traffic Keeping them Updated Engagement IMPACT Sample Online Campaign strategy Creating True Fans By I Impact India Partners
- 25. Know The more shareable content you produce on social media, the more people will see what your organization is doing and be motivated to get behind it. By I Impact India Partners
- 26. Recall Most supporters would seldom check websites for updates; Liking your page on Facebook or following you on Twitter provides you an opportunity to appear on their feeds and give them daily reminders of your presence and mission. By I Impact India Partners
- 27. Believe Connect with far away supporters and like-minded organizations who can be potential partners and can boost your presence in the public eye. By I Impact India Partners
- 28. Join Time to drive traffic to your website, and subsequently attract donations and volunteers. By I Impact India Partners
- 29. IMPACT • Asking Questions • Opening up Discussions Involving the Audience • Opening Dialogues with followers • Creating an online community Strengthening Relationships • Creating a sense of appreciation • Extending Reach Thanking Supporters Publicly By I Impact India Partners
- 30. Add your book with the cause marke3ng quote for more Available on By I Impact India Partners To Know more
- 31. Let your Organization flock the internet LET US HELP YOU ! www.iimpactindia.com