The document discusses cross-cultural communication, emphasizing how different cultures communicate in distinct ways and the importance of adapting communication styles accordingly. It covers aspects such as verbal and non-verbal communication, cultural differences, and challenges like ethnocentrism and stereotyping. Additionally, it highlights strategies for improving intercultural proficiency and understanding diverse markets.

1. A PROJECT ON
Submitted to :-
Mrs. BHASHA SHUKLA
2013-2014

3.  Cross-cultural communication is a field of study that
looks at how people from differing cultural
backgrounds communicate, in similar and different
ways among themselves, and how they Endeavour
to communicate across cultures.

4.  As different country has different culture so different
communication are required to different countries.
 For e.g. People of Japan use more gesture in their
communication.
 American use more verbal communication.

5.  Role of written communication
 Role of meetings
 Patterns of reasoning and argumentation
 Level of formality in inter-personal Communications
 Oral presentation style
 Non-verbal communication behaviors

6.  Globalization
 Business opportunity
 Job opportunity
 Improve the contribution of employees in diverse
workforce
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market.

7.  Tends to prefer indirect verbal interaction
 Generally less proficient in reading non verbal cues
 Values group membership.
 Communicates in simple ,ambiguous, non context
messages
 understanding visual message readily .

8.  Tends to prefer direct verbal interaction
 Is generally less proficient in reading non verbal
cues
 Values individualism
 Relies more on logic
 Communicates in highly structured message,
provides details ,give authorities to written
information

10.  Ethnocentrism : Inability to accept another culture's
world
 Discrimination : Differential treatment of an
individual due to minority status; actual and
perceived
 Stereotyping: Generalizing about a person while
ignoring presence of individual difference

11.  Cultural Blindness: Differences are ignored and one
proceeds as though differences did not exist
 Cultural imposition: Belief that everyone should
conform to the majority
 Tone difference: formal tone change become
embarrassing and off-putting in some culture.

12.  Frequency of eye Contact
 Use of Hands While Talking
 Physical Distance Between Communicators
 Speed of Speech
 Volume of Speech
 Use of Facial Expressions

13.  Improving Intercultural Proficiency & communication
 Study your own culture first.
 Learn about other culture.
 Seek common ground
 Observe nonverbal cues in your culture
 Use simple English
 Adapt to local Preferences

15.  DEWANSH SHRIVASTAVA
 DHARMENDRA PATEL
 DIVYANSH MODI
 DURGESH INGLE
 DURGESH KUSHRE