The magazine advertisement is promoting Jay Z's third Blueprint album, which was released in September 2009. It features a faded image of piled musical instruments in the center with three red lines drawing the eye. The simple color scheme of red, white, grey and black text is intended to represent the genres of rap and R&B. Information about popular songs on the album and Jay Z's record label are included to intrigue readers. The advertisement layout effectively promotes the album's identity and release using the album cover image and consistent font.

2. The 3rd music magazine article I analysed was hip-hop, rap artist Jay Zs, This is Jay
Zs 3rd blueprint album, it was released in September 2009 in the UK as it says at the
bottom of the magazine advert.
The album was released as both download and on CD at the same time allowing
more sales of the album, specifically as itunes is now one of the biggest sources for
music downloads.
The reason I chose to analyse this advert due to the subtle yet eye-catching
features, it is very unique as it doesn’t include an image of the artist himself like
most do
The target audience for this magazine advert is most probably teenagers of both
genders however probably more to males due to the use of dull colours, for
example a magazine advert targeted towards females would consist of colours such
as pink, the colours are quite neutral including grey, white and red. Which are
iconoic colours of war, Jay Zs music is about fighting. The colours each look dull
however the use of vibrant red contrasts with the white and stands out.
This advert stands out in a magazine due to the large red lines across the middle of
the page.

3. Mise En Scene
The mise en scene of the magazine is very engaging however in a subtle way,
there isn’t any Costume and Makeup within the magazine article.
Lighting
The lighting in the music magazine anaylisis is very high key, there isn’t an image of
Jay Z on the advertisement however the vibrant red comes across low key as it is
much more dark with a shadow effect.
Colour scheme
There are 4 colours within the magazine article, red, white and grey, but with black
text. The main colour in the article is the red, although the colours grey and white
are the most used, the red stands out the most and catches the viewers eye and
attention.
Proxemics
There is nobody in this music advertisement, there is just jumbled up music
instruments, they are each piled up on top of one and other

4. The advert layout is very simple, it just shows an image of the album cover, which is
a pile of instruments such as keyboards which have all been stuck together. It looks
like and extended image of the album cover. The image suggests that the artist is
unique, versatile and modern due to the image.
The background of the magazine article is rather plain, all objects and the
background have no colour to them, which contrasts against the red lines and
makes them stand out. The fact there are three red lines could be due to it being his
3rd blue print album.
I think the colour red is associated with the music genre of rap, I also think that it
symbolises power, danger and love, Jay Z is always in the public eye on social
media and him and his wife are known by their fans as the king and queen of music.
The advert is very simple although it is effective, its not necessarily a stereotypical
rap or RnB album cover. Rap and RnB album covers both normally consist of an
image of the artist wearing stereotypical baggy jeans and a hat with jewelry. Its very
plain compared to others. It is a very well laid out magazine as it gets the point
across.

5. Using the CD front cover as the background for the advert makes it much
more easier for the audience to identify the artists, By doing this, it makes
it easier to identify the album when it is released. The audience will
recognise it. Along with the font also being the same.

6. The artists name is placed at the top of the album along with the album title. I think
the image will draw people’s attention to the article as they will find it very
interesting. They will also recognise the articles image straight away when wanting
to buy the album as it is the same image which is placed on both.
At the bottom of the advert, the content of the album is slightly described. A very
popular song is mentioned, called run this town, which at the time of release was
very high up in the charts. Having such a popular song on the magazine
advertisement will intrigue viewers straight away. Another song is also advertised
along with the record label in which jay z is signed to, ’rock nation’, which also
stands out and contrasts with the colour scheme. Underneath this information is the
date which is in slightly bigger in a more eye catching font, possibly done so that
people remember it. And for those who want to find out more there is Jay Zs website
at the bottom of the page, underneath the date and the description
There isn’t much iconography within the advertisement, Red. black white and grey
symbolise love and war.
The advert is laid out with a faded, large image of a mixture of instruments that
takes up the middle, The background is pale, it all ties in with each other
The strong, red 3 lines help draw the viewers attention.

7. The purpose and narrative events within the magazine advert is that he is trying to
gain more listeners for his music, As the colours in the magazine advert consist of
colours such as red and white, they connote war and love. Suggesting that may be
the genre of songs on the album and from my own knowledge, i know some of his
songs are about the above.
The font which is used is very professional and easy to read. Its clear who the artist
is and what the album is called. The artist name is in a bold font which stand out
against the lighter background. It also looks fairly stretched filling the top of the page
more. The release date and the album name is in a simpler font as they are both
important.all fotn stand out other than the website at the bottom of the page which
viewers will only need if they want to find out more. It is much bolder and wider to
the rest of the font on the advert which connotes the reputation of the artist, his
name will stand out and attract people to look at the advert. With the exception of
the record label, all font is in black. All text is a marketing tool.