Cross cultural communication, also known as intercultural communication, involves sending and receiving messages between people from different cultural backgrounds who may interpret verbal and nonverbal cues differently. The document outlines five key aspects of improving intercultural communication: understanding culture, achieving intercultural proficiency, improving communication with intercultural audiences, capitalizing on a diverse workforce, and developing skills like avoiding ethnocentrism and learning nonverbal communication. The goal is effective communication across cultural differences in business, work, and sharing ideas.

1. Cross cultural communication
which is also frequently referred
as intercultural communication
, is a field of study that look at
how people from differing
cultural backgrounds endeavor
to communicate.

2. Intercommunication is a process
of sending and receiving
message between people whose
cultural background could lead
them to interpret verbal and non-
verbal signs differently.

3.  Business opportunities
 Job opportunities
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market

4.  1.Three significant trends related to the
increasing importance of intercultural
communication
 2. Understanding Culture
 3. Achieving Intercultural Proficiency
 4. Improving communication with Intercultural
audiences
 5. Capitalizing On Work Force Diversity

5.  Globalization of Markets
 Technological Advancements
 Intercultural Work Force

6.  Learn five characteristics of culture
 stereotypes, prototypes, prejudices and
generalization
 Understand the dimensions of culture

7.  Avoid ethnocentrism
 Bridge the culture gap

8.  Learn nonverbal communication
 Use oral messages
 Improve written messages in intercultural
environments

9.  5. Capitalizing On Work Force Diversity
 Gain dividends of diversity
 Realize the divisiveness of diversity
 Enrich communication skills among diverse
workplace audiences

10.  Mahir Chaudhari
 Enrollment number : 130210107005
 2nd Computer
 ICS Presentation
 Date – 20 March 2014