The document discusses fostering creativity in various contexts. It explores definitions of creativity, theories of creativity, and how creativity can be developed at the individual, team, and organizational levels. It also examines the creative industries and clusters that have emerged. Throughout, it poses questions about measuring, developing, and supporting creativity.

1. FOSTERING CREATIVITY Tudor Rickards

2. Group Discussion In your teams arrive at an agreed definition of creativity

3. At the heart of culture lies creation myths …

4. Creativity invades all walks of life

5. Creativity has been allied to .. Madness Mystery Muses

6. Definitions of creativity Discovery processes leading to new and unexpectedly valuable ideas ‘ Looking where all have looked, and seeing what no one has seen’

7. Theories of creativity Insight theories Self-actualization Transcendence Cognitive reframing Darwinism Creationism

8. Theories of creativity

9. Creativity in business Creative leadership Creative strategy Design, discovery and innovation Problem-solving Organizational change and transformation Entrepreneurship

10. Creativity: The big questions How can I become more creative? How can my team become more creative? How can my organization become more creative? How can my society or culture become more creative?

11. The creative individual The elitist view: Special and gifted people are born creative (The gifted and talented school) The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)

12. The creative team Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

13. Group Discussion Generate a list of ten people you agree have shown creative abilities Select names of three people to share with class

14. Group Discussion Did your list have more men than women? More artists than scientists? More ‘famous in the past’ than ‘famous in the present?’ Few (or no) business people?

15. Team development: Tuckman’s model Form Storm Norm Perform

16. Unanswered questions of Tuckman’s model What if a team never escapes from the ‘storm’ stage? What if team performs beyond the norm (beyond targets and expectations?) Where does creativity come into teamwork?

17. Answering the questions Researchers at MBS have studied a modification to Tuckman’s stage model It proposes two barriers to creativity which teams must overcome Only a minority of teams do so

18. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform

19. Spam My blog receives 15% of spam messages each year Some are computer-generated fishing; Some are gibberish Some are seriously pornographic What to do about spam?

20. Ideas for dealing with Spam 1 2 3 4 5 6 7 8

21. Ideas for dealing with Spam 1 2 3 4 5 6 7 8

22. The creative organization Creative industries, and their organizations have increased in importance They are fast-growing economically They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

23. Discussion Suggest an organization you would like to study for its creativity

24. The creative organization: Toyota

25. The creative organization: Haier

26. The creative organization: WordPress WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers Its growth supports ‘infection’ theories of creativity

27. The creative organization: Ideo IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly

28. The creative culture Culture has always developed around creative hotspots of artistic and scientific discovery Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

29. The creative climate and Intrinsic motivation Teresa Amabile proposed a theory of intrinsic motivation. A creative climate allows intrinsic motivation to flourish. ‘ The play’s the thing’ (contrary to economic theories).

30. Creative Clusters* *Source: Richard Florida

31. And finally When all else fails .. there must be other ways.. there might be better ways

32. To go more deeply Journals Creativity Research Journal http://www.questia.com/library/jp-creativity-research- Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1 Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity