This document discusses creativity from multiple perspectives. It defines creativity as discovery processes leading to new, unexpectedly valuable ideas. Creativity has components of person, process, place and product. The document examines theories of creativity like insight theories and foresight theories. It also discusses how to enhance creativity in individuals, teams, organizations and cultures. Key factors discussed include developing intuitive skills, teamwork, distributed leadership, creative industries and the importance of an open, creative climate.

1. Creativity: The Extra Ingredient

2. Creativity has been allied to .. Madness Mystery Muses Magic

3. A Proposition Creativity provides the extra ingredient permitting enhanced performance by individuals, teams, organizations, and cultures

4. Definitions Discovery processes leading to new and unexpectedly valuable ideas ‘ Looking where all have looked, and seeing what no one has seen’

5. Creativity Components Person Process Place (or ‘ Press’) Product

6. Many and VariedTheories Insight theories Self-actualization Transcendence Cognitive reframing Darwinism Information processing Problem-solving Experiential learning

7. Insight Theories: Scientific Discoveries Preparation (Knowledge, experience) Incubation (‘Gestation’) Insight (large or small) Validation (Design and testing actions) Intal and Dr Roger Altunyian

8. Foresight Theories Insight Cognitive reframing Intuition Serendipity

9. Creativity: The Big Questions How can I become more creative? How can my team become more creative? How can my organization become more creative? How can my society or culture become more creative?

10. The Creative Individual The Elitist view: Special and gifted people are born creative (The gifted and talented school) The Developmental view: Everyone has the potential to fulfil their creative abilities (Carl Rogers)

11. The Creative Individual Developing Intuitive Skills through Lateral Thinking methodology involves deliberate confronting the unlikely and the impossible

12. The Creative Team Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

13. Enhancing Participation and Team Creativity Researchers at MBS have studied a modification to Tuckman’s stage model It proposes two barriers to creativity which teams must overcome Only a minority of teams do so

14. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform

15. Distributed Leadership Recently the idea of distributed leadership suggests that a team may collectively act as a ‘ superleader ’ (Manz & Sims)

16. The Creative Organization Creative industries, and their organizations have increased in importance They are fast-growing economically They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

17. The creative organization: Toyota

18. The Creative Organization: Haier

19. The Creative Organization: WordPress WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers Its growth supports ‘infection’ theories of creativity

20. The Creative Organization: Ideo IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly

21. The Creative Culture Culture has always developed around creative hotspots of artistic and scientific discovery Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

22. The Creative Climate and Intrinsic Motivation Teresa Amabile proposed a theory of intrinsic motivation. A creative climate allows intrinsic motivation to flourish. ‘ The play’s the thing’ (contrary to economic theories).

23. The Creative Culture ‘ A key driving factor in the divergence or flow of human capital is … the openness of a given location. The more open a place is, the more it will be able to capture the talents of its own people and to attract those from elsewhere.’ (Richard Florida)

24. Creative Clusters* *Source: Richard Florida

25. Creative Clusters

26. And Finally… When all else fails remember... there must be other ways… there might be better ways

27. To go more deeply Journals Creativity Research Journal http://www.questia.com/library/jp-creativity-research- Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1 Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj (‘The international center for studies in creativity’)