Creativity for a client

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The document discusses the insight process used by a team to create insights for a client. The team draws on their collective platform of understanding, and insights must occur within both the team's POU and the client's POU. A process facilitator focuses on augmenting the creativity of others rather than restricting it, in order to have the greatest impact on the client. The facilitator leads the process creatively within the insight system.

Business Technology

Creating for a sponsor or client Tudor Rickards May 2007

The Insight Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context

The role of process facilitator ,[object Object],[object Object],[object Object],[object Object]

The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Formal leader Context

The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context Insight Flow

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Creativity for a client

1. Creating for a sponsor or client Tudor Rickards May 2007

2.

3. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context

4.

5. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Formal leader Context

6. The insight system Client TM2 TM3 TM1 TM4 POU (team) POU (client) Process leader Context Insight Flow