The presentation will give the definition of creative thinking and will explain in detail the different creative thinking techniques that are practiced by the entrepreneurs.

1. TECHNIQUES OF CREATIVE THINKING
Presented By:
MOHINI YADAV
AMIT BHATT
Semester III (MBA – M52)
MONIRBA, University of Allahabad

3. ☻A process which is used while coming up with a new idea.It is merging
of which have not been merged before.
☻It is a skill; it is therefore nurtured , facilitated and developed.
☻Thinking is an act.So,Creative Thinking is also an act.
☻It is an act creative something meaningful.

4. Some people can be inborn creative; some experience it, learn it
and develop it.
It is a state of mind. Sometimes, it happens with conscious effort
and sometimes it is effortless.
It a skill to create something noble.
It helps individual to establish as integrated human beings with
distinctive vision.

5. Characteristic of a Creative Thinker

6. TECHNIQUES OF CREATIVE THINKING

8. FOCUS GROUPS
☻A focus group is a form of qualitative research in
which a group of people are asked about their
attitude towards a product ,service, concept,
advertisement, idea or packaging.
☻It was first created at the Bureau of Applied Social
Research by associate director, sociologist Robert
K. Merton.

9. Types of Focus Groups
☻Two-way focus groups – one focus group
watches another focus group and discusses the
observed interactions and conclusions.
☻Dual moderator focus group – one moderator
ensures the session progresses smoothly while
another ensures that all topics are covered.

10. Types of Focus Groups
☻Dueling moderator focus group – Two
moderators deliberately take opposite sides on
the issue under discussion.
☻Respondent moderator focus group – one or
more of the respondents are asked to act as the
moderator temporarily.

11. Types of Focus Groups
☻Client participant focus group – one or more
client representatives participate in the
discussion either covertly or overtly.
☻Mini focus groups – Groups are composed of
four or five members rather than 6 to 12.

12. HOW TO PLAN AND PREPARE FOR FOCUS
GROUPS

13. Problems related to focus groups
The researcher has less control over a group than a
one-on-one interview, thus, time can be lost on issues
irrelevant to the topic.
The number of members is not large enough to be a
representative sample of a population; thus, the data
obtained from the group is not necessarily
representative of the whole population, unlike the data
of opinion polls.

15. BRAINSTORMING
☻It is the way of making a group of people think
about something at the same time, often in order to
solve a problem or to create a good idea.
☻In 1953, the method was popularized by Alex
Faickney Osborn in a book called Applied
Imagination.

16. Features of Brainstorming
☻A powerful technique in which participants are
motivated to give suggestions for solving the
specific problem.
☻It has a wide acceptability.
☻It provides a democratic and collaborative culture.
☻It leads to many ideas.
☻Specific topic is always required.

17. Principles of Brainstorming
☻Encouragement should be given to generating
more and more ideas.
☻It would be better to encourage more fantastic
ideas.
☻A fantastic idea is the one which does not seem
to be practical at all.
☻It is better to welcome other’s ideas or one’s own
earlier ideas.

18. Methods of Brainstorming
☻Set the problem
☻Create a background memo
☻Select participants
☻Create a list of lead questions
☻Session conduct

37. THANK YOU