Phoebe Luong - Creative exercises sample

1. C R E A T I V E E X E R C I S E S
Prepared by: Phoebe Luong

2. FACEBOOK POST
At SC we pride ourselves in building a long-term relationship with our members but do not forget to give back
to the society via our SC CSR program, for every SC Membership bought, SC allocates 10 S$ to a business
project in a developing country via @Kiva. Until today, more than 1000 loans (worth more than 100k S$) has
been distributed to entrepreneurs in the developing countries worldwide.A friend in need is a friend indeed!
More info here: http://survivalchic.com/charitycsr/

3. FEATURED IN NEWSLETTER
Dear Ming Ai,
We are pleased to receive your email. Every week we select what we feel are the best events of the week to feature in
our newsletter. The best way to get into this email is to make sure that your event is of high quality and stand out from
the pack (amazing guests, great images and full descriptions). To submit your event, please answer the questions as
below:
1. Tell us about your event in 300 words or less
2. Do you provide any perks to SC members?
3. Will you email the images to i@survivalchic.com or should we use the SC image we have on file?
4. Your website (if you have one)
By replying to this email, you understand and agree to the terms and conditions for submitting an event:
By choosing to submit an event to Survival Chic Company, you acknowledge and agree that any information you provide, including
any photo(s) may be viewed by the general public. You further agree that the company may use your event and photo in any
manner it deems necessary or appropriate. Survival Chic Company reserves the right to edit, abridge or format images for any
reason and to remove or decline to post any event or photo. Survival Chic Company does not endorse or make any warranties or
representations with regard to the accuracy, completeness or timeliness of any statements in your descriptions. By submitting an
event, you agree to each of the these terms and conditions.
We will consider all submissions but regretfully, not all events will be published. Thank you for your support to Survival
Chic and we will be in contact with you the soonest possible.
Best regards,
Phoebe Luong
Marketing Associate, SURVIVAL CHIC PTE. LTD.
16 Raffles Quay, #33-03 Singapore 048581 +(65) 8383 0460 - www.survivalchic.com - SC Facebook

4. MEMBER CARE/ MEMBER ISSUES
Dear Mr. Young,
Thank you for letting us know about your experience with SC, I am really sorry about the inconvenience that
you had to endure at Senso restaurant yesterday.
Our goal at SC is to deliver consistent values to build long-term relationship with all of our members. Based
on the event you described, we did not meet this goal. We will contact Senso restaurant immediately to
investigate the incident and find out the root causes of the event.
Unfortunately we are unable to provide a monetary compensation due to the strict agreements with our
Partners. However, as a tangible means of acknowledging your disappointment, enclosed is a voucher that
offers 50% discount to any of our partner restaurants for two people.
Again, please accept my deepest apologies. If you have any questions, please do not hesitate to email me
directly at phoebe.luong@survivalchic.com
Yours sincerely,
Phoebe Luong
Marketing Associate, SURVIVAL CHIC PTE. LTD. 16 Raffles Quay, #33-03 Singapore 048581 +(65) 8383
0460 - www.survivalchic.com SC Facebook

5. MEMBER CARE/ MEMBER ISSUES
Dear Caroline,
I received your letter yesterday and I would like to sincerely thank you for your
appreciation.
Our goal at SC is to deliver consistent values to build long-term relationship with all
of our members.Your continued support has helped us to keep up our performance
and we wish that you will remain confident in us in the future.
Thank you so much!We at SC look forward to continuing to serve you for years to
come.
Yours sincerely,
Phoebe Luong
Marketing Associate, SURVIVAL CHIC PTE. LTD. 16 Raffles Quay, #33-03 Singapore
048581 +(65) 8383 0460 - www.survivalchic.com SC Facebook

6. SALES
Dear Zoe,
Thank you for your email. We are pleased to hear about your interest in Survival Chic!
Please find the key benefits of Survival Chic membership program as below:
• 30% off the bill at 50+ Restaurants, including alcohol & guests, on the first visit. No annoying
conditions.
• ComplimentaryVIP invites to the city's most sought-after private events, every week: Launch
events for major brands, Gallery opening night cocktails, Private sales, Gourmet wine dinners, F1
private parties... and many more.
• Opportunities to meet & mingle with interesting, internationally-minded people in friendly,
interactive settings.
• Each card holder can invite up to 5 pax for every visit (if party is larger, % off is slightly less)
therefore not only can you use it with your husband, but your big family can also enjoy these
awesome perks!
• Generally, our members make back their joining fee within 3-4 card uses.
I kindly ask what are your main concerns of joining in the program? If you have any questions, please do not hesitate to
contact me directly at phoebe.luong@survivalchic.com.
Kind regards,
Phoebe Luong
Marketing Associate, SURVIVAL CHIC PTE. LTD. 16 Raffles Quay, #33-03 Singapore 048581 +(65) 8383 0460 -
www.survivalchic.com SC Facebook

7. MARKETING/ COMMUNICATION
Survival Chic launches the new “Golfers Dining Program” that offers the largest loyalty programs for
golf-lovers in Singapore
ResortWorld Sentosa, Marina Bay Sands, Singtel and DBS bank among the firsts to join. Survival Chic explained its new dining program with
exclusive joint offers with top Singapore service providers and golf clubs.
SINGAPORE – January 17th 2016 –Survival Chic (SC) introduced its“golfers Dining Program”, a new program that will bring SC members
a wide array of exclusive events with leading golf clubs in Singapore.The program gives SC members extended golfing privileges and
attractive rewards when using any product/ services provided by a company within the SC network.
The program will launch with the support of several marquee partners in different business types to fit every lifestyle need. Integrated
complex ResortWorld Sentosa, world’s most expensive standalone casino Marina Bay Sands, telecommunication provider Singtel , and the
development bank of Singapore DBS are among the prominent brands participating in the “golfers Dining Program”.
“As Singapore is the regional hub for emerging businesses and innovative services, more and more expats are arriving here but the
country is exploding with too many entertainment offers to choose from, they will eventually need reliable suggestions from an expert.”
said Christophe Ferreira, CEO at Survival Chic Pte Ltd.“This program is the shortest access to the city’s best food, wine, & events for
golf-lovers. Every services were handpicked and accustomed to a sweet, busy lifestyle with some light exercises of a ball sport”
The launch of the program puts in place a whole new entertainment program for locals and expatriates who work in Singapore. Further
new partners will be announced in the coming months in 2016, with plans to expand to other markets.
To learn more about the program or to book an interview, contact Phoebe Luong, Marketing Associate at 1.234.5678 or email
phoebe.luong@survivalchic.com, or visit the website at http://survivalchic.com/
About Survival Chic
Survival Chic, the Lifestyle Membership, was created for busy expat executives and Singaporeans, looking to get the best of the city in
their precious little leisure time. Members use SC for personal & corporate entertainment. SC social events are also dynamic, original
settings to network with targeted potential clients & partners. Banks & firms of various sizes also offer the Membership for new
employees, for management or sales force, and as a client gift.