SlideShare a Scribd company logo
1 of 41
1
visit: www.studyMarketing.org
Managing Brand Equity
2
visit: www.studyMarketing.org
Brand equity is
a set of brand assets and
liabilities linked to a brand
3
visit: www.studyMarketing.org
Elements of Brand Equity:
Brand Loyalty
Brand Awareness
Perceived Quality
Brand Associations
4
visit: www.studyMarketing.org
Brand Loyalty
Brand loyalty is a measure of the
attachment that a customer has to a
brand.
It reflects how likely a customer will be to
switch to another brand, especially when that
brand makes a change, either in price or in
product features.
5
visit: www.studyMarketing.org
Brand Loyalty Pyramid
Committed Buyer
Likes the Brand - Considers it a Friend
Satisfied Buyer With Switching Costs
Habitual Buyer - No Reason to Change
Indifferent – No Brand Loyalty
Switchers / Price Sensitive
6
visit: www.studyMarketing.org
Measuring Brand Loyalty
• Purchase Behavior Patterns
• Switching Cost Analysis
• Satisfaction Measurement
7
visit: www.studyMarketing.org
Strategic Value of Brand Loyalty
• Reduce marketing cost
• Trade (channel distribution) leverage
• Attracting new customers
8
visit: www.studyMarketing.org
Enhancing
Brand Loyalty
• Treat the customer right
• Stay close to the customer
• Measure/manage customer
satisfaction
• Create switching cost
• Provide extras
9
visit: www.studyMarketing.org
Brand Awareness is
the ability of a potential
buyer to recognize or recall
that a brand is a member of
a certain product category
10
visit: www.studyMarketing.org
Brand Awareness Hierarchy
Top of Mind
Brand Recall
Brand Recognition
Unaware of Brand
11
visit: www.studyMarketing.org
Value of Brand Awareness
• Anchor to which other associations can be
attached
• Familiarity and liking
• Signal of substance/commitment
• Brand to be considered
12
visit: www.studyMarketing.org
How to Achieve
Brand Awareness
Be different, memorable
Involve a slogan or jingle
Symbol exposure
Publicity
Event sponsorship
13
visit: www.studyMarketing.org
The customer's perception of the overall
quality or superiority of a product or service
with respect to its intended purpose, relative to
alternatives. Perceived quality is a perception
by customers.
Perceived Quality
14
visit: www.studyMarketing.org
What
Influences
Perceived
Quality of
Product?
• Performance
• Features
• Conformance with
specifications
• Reliability
• Durability
• Serviceability
• Fit and finish
15
visit: www.studyMarketing.org
What
Influences
Perceived
Quality of
Service?
Appearance
Reliability
Competence
Responsiveness
Empathy
16
visit: www.studyMarketing.org
The Value of Perceived Quality
• Reason-to-Buy
• Differentiate/Position
• A Price Premium
• Channel Member Interest
• Brand Extensions
17
visit: www.studyMarketing.org
Brand Association
A brand association is anything
"linked" in memory to a brand.
Thus, McDonald's could be linked to a
character such as Ronald McDonald, a
consumer segment such as kids, a feeling
such as having fun, a product characteristic
such as service, or a symbol such as the
Golden Arches.
18
visit: www.studyMarketing.org
Some Types of
Associations
• Product Attributes
• Customer Benefits
• Relative Price
• Lifestyle/Personality
• Celebrity/Person
• Use/Application
19
visit: www.studyMarketing.org
The Value of Brand
Associations
• Help Process/Retrieve
Information
• Differentiate/Position
• Reason-to-Buy
• Create Positive
Attitudes/Feelings
• Basis for Extensions
20
visit: www.studyMarketing.org
Maintaining
Associations
• Be consistent over time
• Be consistent over
elements of the marketing
program
• Manage disasters in order
to minimize their damage
21
visit: www.studyMarketing.org
Criteria for
Brand Name Selection
• Be easy to learn and remember
• Suggest the product class
• Support a symbol or slogan
• Suggest desired association without
being boring or trivial
• Not suggest undesired associations
• Be distinctive
• Be available and protectable legally
22
visit: www.studyMarketing.org
Brand Management
Developing Brand Vision
Establishing Brand Position
Fulfilling Brand Contract
Communicating Brand Position
Measuring RoBI
23
visit: www.studyMarketing.org
Brand Vision
A clear articulation of the strategic,
financial, and brand goals that
management has created for the brand
A first step to strategic screens as to
where the brand can and cannot go
24
visit: www.studyMarketing.org
Brand Vision
Provides a vision that forces
management to articulate what they
want the brand to "do" for the
organization over the next five years,
relative to brand value, revenue, and
profit contributions
25
visit: www.studyMarketing.org
A brand's positioning is
the place in consumers'
minds that you want your
brand to own—the benefit you
want them to think of when
they think of your brand.
26
visit: www.studyMarketing.org
A strong brand position means the brand
has a unique, credible, sustainable, and
valued place in customers' minds.
Good positioning gives you the direction
required to focus the organization and focus
your strategic efforts.
27
visit: www.studyMarketing.org
A good positioning is a single idea to be
communicated to your customers.
It revolves around a benefit that helps
your product or service stand apart from
the competition.
28
visit: www.studyMarketing.org
Disney
Wal – Mart
Fedex
McDonalds
Apple
Google
Toyota
Family Fun Entertainment
Low Prices and Good Values
Guaranteed Overnight Delivery
Food and Fun
Innovation
Simplicity
Reliability
29
visit: www.studyMarketing.org
A well-crafted brand positioning has three
primary components:
• A definition of the target market you wish to pursue
• A definition of the business your company is in or
the industry or category it competes in
• A statement of your point of difference and key
benefits
30
visit: www.studyMarketing.org
The Five Principles of
Effective Positioning
Fit : Seek to leverage strengths of
existing brand position
Value : Focus on the perceived benefits
that customers value, as determined by
the customer model
Uniqueness : Go where the
competitors are not.
31
visit: www.studyMarketing.org
The Five Principles of
Effective Positioning
Sustainability : Maximize the length of
time this positioning can be owned
within the competitive set
Credibility : Get a credible fit between
who you are and the supplier predicated
by the customer model.
32
visit: www.studyMarketing.org
A Brand Contract is
a list of all promises the brand
makes to customers. Such a
contract is executed internally,
but it is defined and validated
externally by the marketplace.
33
visit: www.studyMarketing.org
Brand Contracts can
and should change
over time. New
promises can be
added, other promises
can be updated, and
irrelevant promises can
be deleted.
34
visit: www.studyMarketing.org
A Brand Contract is a critical piece of the
brand position because it helps to further
define marketplace perceptions and
expectations and forces managers to be
honest with themselves.
35
visit: www.studyMarketing.org
In addition to positive promises to customers, a
Brand Contract can contain negative promises
or attributes. It is important to build on the strong
brand promises and mitigate the negative ones.
36
visit: www.studyMarketing.org
Starbucks' Implicit Brand Contract
• Provide the highest quality coffee available on the market today
• Offer customers a wide variety of coffee options as well as com-
plementary food and beverage items
• Have an atmosphere that is warm, friendly, homelike, and
appropriate for having a conversation with a good friend or
reading a book
• Recognize that visiting Starbucks is as much about the
experience of drinking coffee as it is about the coffee itself
37
visit: www.studyMarketing.org
Successful Brand-Based
Communications
• Use all communication strategies to help
achieve your corporate strategy and brand
vision.
• Let your brand positioning largely determine
the right communications strategy to execute.
• Use an integrated marketing communications
strategy to get maximum return from all dollar
investments.
38
visit: www.studyMarketing.org
Some Metrics to Measure Return on Brand
Investment:
• Brand name knowledge, awareness,
recognition, recall: measures strength of the
brand as reflected by customer's ability to
identify the brand under varying conditions
• Contract fulfillment: measures the degree to
which your brand is upholding its Brand
Contract
39
visit: www.studyMarketing.org
Some Metrics to Measure Return on Brand
Investment:
• Acquired customers: counts customers
claiming they have come to your company based
on the strength of the brand
• Customer loyalty: measures the degree to
which customers continue to purchase your
brand and how long that loyalty has lasted
40
visit: www.studyMarketing.org
• Financial value: reports the financial value of
your brand in the marketplace
• Price premium: finds the percentage of price
premium your brand is able to command over
private-label brands, as well as key competitor
brands
Some Metrics to Measure Return on Brand
Investment:
41
visit: www.studyMarketing.org
END of Slides

More Related Content

What's hot

DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
 DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEMAvinash Singh
 
Brand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingBrand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingRai University Ahmedabad
 
Leveraging Secondary Brand Association
Leveraging Secondary Brand AssociationLeveraging Secondary Brand Association
Leveraging Secondary Brand AssociationSunita Sharma
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
Creating brand equity 10
Creating brand equity   10Creating brand equity   10
Creating brand equity 10skillfulyards
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONYIGIT ACIKAY
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication ToolsKuhu Pathak
 
BRANDS AND BRAND MANAGEMENT
BRANDS AND BRAND MANAGEMENTBRANDS AND BRAND MANAGEMENT
BRANDS AND BRAND MANAGEMENTAshish Hande
 
Lecture 2 Brand Management
Lecture 2    Brand  ManagementLecture 2    Brand  Management
Lecture 2 Brand ManagementNagesh Pai
 
Chapter 1 brands and brand management
Chapter 1   brands and brand managementChapter 1   brands and brand management
Chapter 1 brands and brand managementgabbsy
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceAvinash Kumar
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerMirza Md. Ileush
 

What's hot (20)

DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
 DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
 
Brand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingBrand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to Branding
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
 
Leveraging Secondary Brand Association
Leveraging Secondary Brand AssociationLeveraging Secondary Brand Association
Leveraging Secondary Brand Association
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
Creating brand equity 10
Creating brand equity   10Creating brand equity   10
Creating brand equity 10
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATION
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 
Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication Tools
 
Brand Element
Brand ElementBrand Element
Brand Element
 
BRANDS AND BRAND MANAGEMENT
BRANDS AND BRAND MANAGEMENTBRANDS AND BRAND MANAGEMENT
BRANDS AND BRAND MANAGEMENT
 
Lecture 2 Brand Management
Lecture 2    Brand  ManagementLecture 2    Brand  Management
Lecture 2 Brand Management
 
Chapter 1 brands and brand management
Chapter 1   brands and brand managementChapter 1   brands and brand management
Chapter 1 brands and brand management
 
Brand management
Brand managementBrand management
Brand management
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family Reference
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
 

Similar to Managing brand equity

Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
brand, product mix development
brand, product mix development brand, product mix development
brand, product mix development Nishant Pahad
 
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisi
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisiMarketing Workshop - Day two - MOGHIMI - ilia state university, tbilisi
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisiBahman Moghimi
 
What are brand partnerships? What are integration, reward and awareness colla...
What are brand partnerships? What are integration, reward and awareness colla...What are brand partnerships? What are integration, reward and awareness colla...
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
 
Brand Management
Brand Management Brand Management
Brand Management Anujith KR
 
Purchasing Funnel Brand Presentation Linked In
Purchasing Funnel Brand Presentation Linked InPurchasing Funnel Brand Presentation Linked In
Purchasing Funnel Brand Presentation Linked Inlongship
 

Similar to Managing brand equity (20)

Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand Positioning .pdf
Brand Positioning .pdfBrand Positioning .pdf
Brand Positioning .pdf
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Bmgt 411 week5
Bmgt 411 week5Bmgt 411 week5
Bmgt 411 week5
 
brand, product mix development
brand, product mix development brand, product mix development
brand, product mix development
 
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisi
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisiMarketing Workshop - Day two - MOGHIMI - ilia state university, tbilisi
Marketing Workshop - Day two - MOGHIMI - ilia state university, tbilisi
 
Customer equity
Customer equityCustomer equity
Customer equity
 
Essentials of marketing
Essentials of marketingEssentials of marketing
Essentials of marketing
 
What are brand partnerships? What are integration, reward and awareness colla...
What are brand partnerships? What are integration, reward and awareness colla...What are brand partnerships? What are integration, reward and awareness colla...
What are brand partnerships? What are integration, reward and awareness colla...
 
Mktg sales week2_part2
Mktg sales week2_part2Mktg sales week2_part2
Mktg sales week2_part2
 
Mktg sales week2_part2
Mktg sales week2_part2Mktg sales week2_part2
Mktg sales week2_part2
 
Positioning
PositioningPositioning
Positioning
 
Brand Management
Brand Management Brand Management
Brand Management
 
Purchasing Funnel Brand Presentation Linked In
Purchasing Funnel Brand Presentation Linked InPurchasing Funnel Brand Presentation Linked In
Purchasing Funnel Brand Presentation Linked In
 
Introduction to strategic brand management
Introduction to strategic brand managementIntroduction to strategic brand management
Introduction to strategic brand management
 
Customer equity
Customer equityCustomer equity
Customer equity
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 

More from Yodhia Antariksa

More from Yodhia Antariksa (20)

People Analytics.pptx
People Analytics.pptxPeople Analytics.pptx
People Analytics.pptx
 
How to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptxHow to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptx
 
Developing a World Class HR Strategy.pptx
Developing a World Class HR Strategy.pptxDeveloping a World Class HR Strategy.pptx
Developing a World Class HR Strategy.pptx
 
Digital HR.pptx
Digital HR.pptxDigital HR.pptx
Digital HR.pptx
 
Recruitment Strategy.pptx
Recruitment Strategy.pptxRecruitment Strategy.pptx
Recruitment Strategy.pptx
 
Business model generation ppt
Business model generation pptBusiness model generation ppt
Business model generation ppt
 
Ted talks ppt
Ted talks pptTed talks ppt
Ted talks ppt
 
Start with why ppt
Start with why pptStart with why ppt
Start with why ppt
 
Now discover your strengths ppt
Now discover your strengths pptNow discover your strengths ppt
Now discover your strengths ppt
 
Measure whats matters ppt
Measure whats matters pptMeasure whats matters ppt
Measure whats matters ppt
 
Grit ppt
Grit pptGrit ppt
Grit ppt
 
Atomic habits ppt
Atomic habits pptAtomic habits ppt
Atomic habits ppt
 
4 disciplines of execution ppt
4 disciplines of execution ppt4 disciplines of execution ppt
4 disciplines of execution ppt
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Strategic planning for managers
Strategic planning for managersStrategic planning for managers
Strategic planning for managers
 
New product development
New product developmentNew product development
New product development
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategy
 
Managing customer service
Managing customer serviceManaging customer service
Managing customer service
 

Recently uploaded

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 

Recently uploaded (20)

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 

Managing brand equity