This document outlines techniques for improving creativity. It discusses 1) innovation chemistry, 2) creativity jumps, 3) creative intelligence, and 4) a creativity formula. It then details 5 creativity techniques: brainstorming, balancing left and right brain functions, bisociation, Disney's creative chairs, and Alex Osborn's checklist. The goal is to enhance creative output and identify strengths and weaknesses.

1. 01
WINTER
Template
CREATIVE
Kitchen
Presented by Irina Kim Sang July 20, 2011

2. MENU SPECIALS 02
1. Innovative Chemistry
2. Creativity Jump
3. Creative Intelligence
4. Formula of Creativity
5. Idea, Concept, Big Idea
6. Creative Process
7. Creativity Technique 1: 5 Types of Brainstorming
8. Creativity Technique 2: Balancing 2 parts of the brain
9. Creativity Technique 3: Bisociation
10.Creativity Technique 4: Disney’s Creative Chairs
11.Creativity Technique 5: Alex Osborn’s Checklist
12.Creating Innovative Workplace
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3. TODAY
1. …Is not becoming more
creative, it’s about being
more creative…
2. …Pushes your ideas past
the edges…
3. …Helps you to identify
your creative strengths
and weaknesses…
4. …Enhances your
creative output…
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4. TODAY
http://www.youtube.com/watch?v=NugRZGDbPFU
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5. INNOVATION CHEMISTRY 03
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6. CREATIVITY JUMP 04
INNOVATION CHEMISTRY
By Edward de Bono
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7. CREATIVE INTELLIGENCE 05
Innovative Development
Competitive
Advantage / Search for Alternatives
Differentiation
Decision Making
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8. ICEBREAK 06
Thinking width and depth
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9. MY CREATIVITY FORMULA 07
Observation
Imagination
Action
? Attitude
Simplicity
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10. IDEA vs. CONCEPTS 08
There are no new ideas, There are NEW COMBINATIONS
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11. IDEA vs. BIG IDEA 09
There are no new ideas, There are NEW COMBINATIONS
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12. CREATIVE PROCESS 10
What is the difference between artist and designer?
Identify Objective
Insure problem exposure
Make a creative jump
Filter ideas and Expand the big ones
Justify proposal
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13. CREATIVITY SPLASH 11
Preparation
Concentration
Maturity / Ripening
Inspiration
Evaluation
Application
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14. CREATIVITY TECHNIQUE # 1 12
Brainstorming
Brainstorming: 5 Principles
• Quantity, not quality
• No criticism
• Enjoy, play, entertain yourself
• Adjust your point of view
• Ask “What if?”
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15. CREATIVITY TECHNIQUE # 1 13
Brainstorming Alternatives
1.1. Classic
1.2. Constructive – destructive
1.3. Individual vs. Group
1.4. Brainwriting
1.5. Mindmapping

16. CREATIVITY TECHNIQUE # 1.5. 14
3
Mindmapping

17. CREATIVITY TECHNIQUE # 2 15
Balancing 2 parts of the brain
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18. CREATIVITY TECHNIQUE # 2 16
LEFT RIGHT
1. Logically 2. Develop
define a problem creative ideas and
/ objective alternative
solutions
3. Pragmatically
evaluate 5. Enthusiastically
alternative inspire others.
solutions
4. Prepare justified
plan for gaining
support and inspiring
others
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19. CREATIVITY TECHNIQUE # 3 17
Bisociation
Define a Where
problem does it Recognize
Work? existing
Transfer
analogy
solution
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20. CREATIVITY TECHNIQUE # 4 18
Disney Creative Chairs
Dreamer Critic Realist
• Create fantasy • Everything is • Develop idea
• Play impossible further
• Have fun • Budget is not • Evaluate
• Everything is justified options
possible • It will not work • Think
• Do not treat • Too much strategically
your problem effort
serious
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21. CREATIVITY TECHNIQUE # 5
Alex Osborn’s Checklist 19
Other uses? New ways to use as is? Other uses if modified?
Adapt? What else is like this? What other idea does this suggest? What
could I copy? Whom could I emulate?
Modify? New twist? Change meaning, color, motion, flavor, shape, form?
Other changes?
Magnify? What to add? More time? Greater frequency? Stronger? Higher?
Thicker? Heavier? Extra value? Duplicate? Multiply?
Minify? What to subtract? Smaller? Condensed? Miniature? Lower?
Shorter? Split up? Understate? Omit? Less frequent?
Substitute? Who else instead? What else instead? Other ingredient? Other
material? Other process? Other place? Other approach?
Rearrange? Interchange components? Other pattern? Other sequence?
Other layout? Change place? Change schedule?
Reverse? Transpose positive and negative? Turning backwards? Upside
out? Inside out? Reverse roles? Opposites?
Combine? Blend? Assortment? Bundle? Combine units?
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22. CREATIVE WORKPLACE 20
Desired result of action: SIMPLE, SMART, WELL-CRAFTED work
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