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Creativity?
What is
There is no single authoritative
perspective or definition of creativity
• The ability to make new things or think of
new ideas

• The quality of being creative

• The ability to create
The tendency to generate or recognize
ideas, alternatives, or possibilities that
may be useful in solving problems,
communicating with others, and
entertaining ourselves and others”
- Robert E. Franken
“
GENERATION OF IDEAS APPROPIATENESS
All who study creativity agree that for
something to be creative, it is not
enough for it to be novel: it must have
value, or be appropriate to the
cognitive demands of the situation”
- Robert Weisberg
“
Creativity is any act, idea, or product
that changes an existing domain, or
that transforms an existing domain
into a new one...What counts is
whether the novelty he or she
produces is accepted for inclusion in
the domain”
- Mihaly Csikszentmihalyi
“
Creativity is just connecting things. When you ask
creative people how they did something, they feel
a little guilty because they didn't really do it, they
just saw something. It seemed obvious to them
after a while. That's because they were able to
connect experiences they've had and synthesize
new things”

- Steve Jobs
“
Fluency. The ability to produce lots of ideas

Flexibility. Ability to produce lots of different types of ideas.

Originality. Ability to produce unusual ideas.

Elaboration. The ability to develop those ideas.

Creative Ability…
- J.P. Guilford
“
Mini-c, or interpretive creativity. Everyday creativity. It is the creativity
inherent in everyday life.

	 	 Little-c, or everyday creativity. Creativity inherent in the learning
process.

	 	 Pro-C, or expert creativity. Developmental and effortful progression
beyond little-c that represents professional-level expertise in any creative area.

	 	 Big-C, or legendary creativity. Creative genius.
Four ‘C’ of Creativity
“
- Kaufman and Beghetto
Activity: Design the Creative Person
Choose one of the silhouettes and transform it to
represent your vision of the creative individual.
• What are the characteristics of a
creative individual?
• What kind of job does this person
have?
• What does this person do on his/
her spare time?
• Include any important words,
images, colors, etc.
• And of course… Be creative with
your design!
Creativity techniques
Samurai
keeps his senses
open to all the
possibilities
Expand your focus
STRETCH
How to keep an open mind?
Creative problem solving
Attribute listing
Attribute listing is a means of getting you to focus on as
many attributes of a product or problem as possible. In
breaking down the elements of a problem or object, you
can look at each in turn and generate new ideas.
• Physical attributes: shape, form, colour, texture

• Social attributes: responsibilities, taboos, roles, power

	 • Process attributes: selling, marketing, production

	 • Psychological attributes: needs, motivation, emotions

	 • Price attributes: cost to the customer, manufacturer, supplier
You can look at the attributes from a
range of perspectives:
The problem
๏ Lives underwater

๏ Has gills and fins

๏ Constantly moves to escape
from predators

๏ Cold-blooded

๏ Changes color out of water
FISH
The solution
CHERRY SPLIT
BUBBLES (Mind Maps)
SCAMPER
S
C
A
M
P
E
R
ubstitute
ombine
dapt
odify, magnify
ut to other uses
liminate
everse or rearrange
SUBSTIUTE
๏ What can be substituted?

๏ What can be added?

๏ Can the rules be changed?
COMBINE
๏ What ideas can be combined?

๏ What purposes can be mixed?

๏ What other object/idea could be combined
with this?
ADAPT
๏ What process or idea can I adapt?

๏ In what other contexts can my concept
be placed?
MODIFY
๏ What can be changed? 

๏ Meaning, color, movement, sound,
smell, shape?

๏ What can be exaggerated?

๏ What can be added?

๏ What can increase the value?

๏ Bigger, taller, stronger?
PUT TO OTHER USE
๏ What else can this be used for?

๏ What other demographics can it reach?
ELIMINATE
๏ What is not necessary? 

๏ Can it be smaller?

๏ How can it be reduced?

๏ What can I take away?
REVERSE
๏ Exchange components?

๏ Switch the order?

๏ How would this work the
opposite way?

๏ How can I turn the negative
into positive?
ACTIVITY
Time to stretch the mind again!
What can substitute the clip?
What can I combine the clip
with to make something
else?
How can I adapt the clip?
What other uses can I
find for the clip?
What can be removed
from the clip?

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Creativity

  • 2. There is no single authoritative perspective or definition of creativity
  • 3. • The ability to make new things or think of new ideas • The quality of being creative • The ability to create
  • 4. The tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others” - Robert E. Franken “
  • 5. GENERATION OF IDEAS APPROPIATENESS
  • 6. All who study creativity agree that for something to be creative, it is not enough for it to be novel: it must have value, or be appropriate to the cognitive demands of the situation” - Robert Weisberg “
  • 7. Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one...What counts is whether the novelty he or she produces is accepted for inclusion in the domain” - Mihaly Csikszentmihalyi “
  • 8. Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things” - Steve Jobs “
  • 9. Fluency. The ability to produce lots of ideas Flexibility. Ability to produce lots of different types of ideas. Originality. Ability to produce unusual ideas. Elaboration. The ability to develop those ideas. Creative Ability… - J.P. Guilford “
  • 10. Mini-c, or interpretive creativity. Everyday creativity. It is the creativity inherent in everyday life. Little-c, or everyday creativity. Creativity inherent in the learning process. Pro-C, or expert creativity. Developmental and effortful progression beyond little-c that represents professional-level expertise in any creative area. Big-C, or legendary creativity. Creative genius. Four ‘C’ of Creativity “ - Kaufman and Beghetto
  • 11. Activity: Design the Creative Person Choose one of the silhouettes and transform it to represent your vision of the creative individual. • What are the characteristics of a creative individual? • What kind of job does this person have? • What does this person do on his/ her spare time? • Include any important words, images, colors, etc. • And of course… Be creative with your design!
  • 13. Samurai keeps his senses open to all the possibilities
  • 15. STRETCH How to keep an open mind?
  • 17. Attribute listing Attribute listing is a means of getting you to focus on as many attributes of a product or problem as possible. In breaking down the elements of a problem or object, you can look at each in turn and generate new ideas.
  • 18. • Physical attributes: shape, form, colour, texture • Social attributes: responsibilities, taboos, roles, power • Process attributes: selling, marketing, production • Psychological attributes: needs, motivation, emotions • Price attributes: cost to the customer, manufacturer, supplier You can look at the attributes from a range of perspectives:
  • 20. ๏ Lives underwater ๏ Has gills and fins ๏ Constantly moves to escape from predators ๏ Cold-blooded ๏ Changes color out of water FISH
  • 23.
  • 25.
  • 26.
  • 28. S C A M P E R ubstitute ombine dapt odify, magnify ut to other uses liminate everse or rearrange
  • 30. ๏ What can be substituted? ๏ What can be added? ๏ Can the rules be changed?
  • 31.
  • 33. ๏ What ideas can be combined? ๏ What purposes can be mixed? ๏ What other object/idea could be combined with this?
  • 34.
  • 35. ADAPT
  • 36. ๏ What process or idea can I adapt? ๏ In what other contexts can my concept be placed?
  • 37.
  • 39.
  • 40. ๏ What can be changed? ๏ Meaning, color, movement, sound, smell, shape? ๏ What can be exaggerated? ๏ What can be added? ๏ What can increase the value? ๏ Bigger, taller, stronger?
  • 41.
  • 43. ๏ What else can this be used for? ๏ What other demographics can it reach?
  • 44.
  • 46. ๏ What is not necessary? ๏ Can it be smaller? ๏ How can it be reduced? ๏ What can I take away?
  • 47.
  • 49. ๏ Exchange components? ๏ Switch the order? ๏ How would this work the opposite way? ๏ How can I turn the negative into positive?
  • 50.
  • 51. ACTIVITY Time to stretch the mind again!
  • 52.
  • 53. What can substitute the clip? What can I combine the clip with to make something else? How can I adapt the clip? What other uses can I find for the clip? What can be removed from the clip?