The document discusses different perspectives on what creativity is from various authors and experts. It provides definitions that describe creativity as the ability to generate new ideas and solutions, the quality of being novel yet appropriate. Creativity involves making new connections between ideas or experiences. The document also outlines techniques for stimulating creativity such as attribute listing, mind mapping, and SCAMPER which are methods for exploring problems from different angles to spark novel solutions.

1. Creativity?
What is

2. There is no single authoritative
perspective or definition of creativity

3. • The ability to make new things or think of
new ideas
• The quality of being creative
• The ability to create

4. The tendency to generate or recognize
ideas, alternatives, or possibilities that
may be useful in solving problems,
communicating with others, and
entertaining ourselves and others”
- Robert E. Franken
“

5. GENERATION OF IDEAS APPROPIATENESS

6. All who study creativity agree that for
something to be creative, it is not
enough for it to be novel: it must have
value, or be appropriate to the
cognitive demands of the situation”
- Robert Weisberg
“

7. Creativity is any act, idea, or product
that changes an existing domain, or
that transforms an existing domain
into a new one...What counts is
whether the novelty he or she
produces is accepted for inclusion in
the domain”
- Mihaly Csikszentmihalyi
“

8. Creativity is just connecting things. When you ask
creative people how they did something, they feel
a little guilty because they didn't really do it, they
just saw something. It seemed obvious to them
after a while. That's because they were able to
connect experiences they've had and synthesize
new things”
- Steve Jobs
“

9. Fluency. The ability to produce lots of ideas
Flexibility. Ability to produce lots of different types of ideas.
Originality. Ability to produce unusual ideas.
Elaboration. The ability to develop those ideas.
Creative Ability…
- J.P. Guilford
“

10. Mini-c, or interpretive creativity. Everyday creativity. It is the creativity
inherent in everyday life.
Little-c, or everyday creativity. Creativity inherent in the learning
process.
Pro-C, or expert creativity. Developmental and effortful progression
beyond little-c that represents professional-level expertise in any creative area.
Big-C, or legendary creativity. Creative genius.
Four ‘C’ of Creativity
“
- Kaufman and Beghetto

11. Activity: Design the Creative Person
Choose one of the silhouettes and transform it to
represent your vision of the creative individual.
• What are the characteristics of a
creative individual?
• What kind of job does this person
have?
• What does this person do on his/
her spare time?
• Include any important words,
images, colors, etc.
• And of course… Be creative with
your design!

12. Creativity techniques

13. Samurai
keeps his senses
open to all the
possibilities

14. Expand your focus

15. STRETCH
How to keep an open mind?

16. Creative problem solving

17. Attribute listing
Attribute listing is a means of getting you to focus on as
many attributes of a product or problem as possible. In
breaking down the elements of a problem or object, you
can look at each in turn and generate new ideas.

18. • Physical attributes: shape, form, colour, texture
• Social attributes: responsibilities, taboos, roles, power
• Process attributes: selling, marketing, production
• Psychological attributes: needs, motivation, emotions
• Price attributes: cost to the customer, manufacturer, supplier
You can look at the attributes from a
range of perspectives:

19. The problem

20. ๏ Lives underwater
๏ Has gills and fins
๏ Constantly moves to escape
from predators
๏ Cold-blooded
๏ Changes color out of water
FISH

21. The solution

22. CHERRY SPLIT

24. BUBBLES (Mind Maps)

27. SCAMPER

28. S
C
A
M
P
E
R
ubstitute
ombine
dapt
odify, magnify
ut to other uses
liminate
everse or rearrange

29. SUBSTIUTE

30. ๏ What can be substituted?
๏ What can be added?
๏ Can the rules be changed?

32. COMBINE

33. ๏ What ideas can be combined?
๏ What purposes can be mixed?
๏ What other object/idea could be combined
with this?

35. ADAPT

36. ๏ What process or idea can I adapt?
๏ In what other contexts can my concept
be placed?

38. MODIFY

40. ๏ What can be changed?
๏ Meaning, color, movement, sound,
smell, shape?
๏ What can be exaggerated?
๏ What can be added?
๏ What can increase the value?
๏ Bigger, taller, stronger?

42. PUT TO OTHER USE

43. ๏ What else can this be used for?
๏ What other demographics can it reach?

45. ELIMINATE

46. ๏ What is not necessary?
๏ Can it be smaller?
๏ How can it be reduced?
๏ What can I take away?

48. REVERSE

49. ๏ Exchange components?
๏ Switch the order?
๏ How would this work the
opposite way?
๏ How can I turn the negative
into positive?

51. ACTIVITY
Time to stretch the mind again!

53. What can substitute the clip?
What can I combine the clip
with to make something
else?
How can I adapt the clip?
What other uses can I
find for the clip?
What can be removed
from the clip?