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Let Go:
8 Steps to Success Go! 2.0 World
            Let in a post
8 Steps to Success in a post 2.0 World
Letting Go:
        Letting Go
8 Steps to Success in a post 2.0 World
8 Steps to Success in a post 2.0 World
Losing Control:
8 Steps to SuccessControl
    Losing in a post 2.0 World
8 Steps to Success in a post 2.0 World
Why are some companies
 so overwhelmingly successful
       on the network?




(While others seem to be killing themselves off)
Or, what makes Google Google?
We’ve seen a
fundamental shift in how
    value is created


1. Collapse in the cost of creation
2. The network changes everything
We used to focus on building core competencies
Cheap coordination allows value to be
created on the edges
We're moving from an
   industrial age...
...to a networked one.
Industrial age assumptions still rule.
But the networked world doesn’t work that way
The way for a business to thrive in the
networked world is to adapt to the network




                      (not the other way around)
Be Like the Internet
8 Steps to Success in a post 2.0 World
That leads to two
        questions:

1. Um, what?
2. Ok, but how?
Basically, get used to it being out of your control
Most of what matters to
   your business is
happening outside your
        business
And it’s happening faster and faster
YOU ARE A NODE
YOU ARE A NODE

           you
YOU ARE A NODE


           y
Your new home page
Ok, sure, but practically
 what does this mean?
8 ways in which you* can
      change to...

BE LIKE THE INTERNET
1.
From control to chaos
Adapting to chaos: we’re naturals




                              “They walk fast and they walk
                              adroitly. They give and they
                              take, at once aggressive and
                              accomodating. With the subtlest
                              of motions they signal their
                              intention to one another.”

                              William Whyte, City (1969)
Unpredictability requires new ways to plan
Iteration
  Iteration
  Iteration
 Iteration
Iteration
Iteration
Iteration
  Iteration
Yelp: customers lead the conversation
Disney’s image in the hands of passersby
2.
From convention to instinct
From red oceans to blue oceans
Southwest: ignoring sacred cows
Starbucks: coffee becomes a lifestyle
American Apparel: upstart with an attitude
3.
From process to flow
The industrial model:
Hierarchies and procedures
The network model:
Fluid dynamics
As seen in the brain’s synapses...
As see in a colony of ants...
What is Flow?




Flow is the mental state of operation in which the person is fully immersed in
what he or she is doing, characterized by a feeling of energized focus, full
involvement, and success in the process of the activity.

Flow, is also another name for "flux" in physics, which is the rate at which
something travels through a given cross section
Product development teams are
 adapting to manage the speed
and uncertainty of the network
Abandoning the waterfall for the washing machine
Improvising directly with customers




        Example: 30 Boxes
4.
From documentation to
    collaboration
If the goal is to get into flow and
  avoid top-heavy process, how?
Whiteboard sessions
Cocktail napkin collaboration
Rapid prototyping
Bioteams that leverage short messaging
Pixar’s approach to movie development
“Make it OK for people to challenge an idea or
two, the good ideas can withstand it and the
weaker ideas fall away and make room for
something [better].”
-Brad Bird, Writer/Director of the Incredibles
5.
From fear to confidence
Fear of competition
There’s nowhere to hide anymore
Embrace critics and whistleblowers
vs. Kaiser Permanente
The truth about the Digg revolt
Jetblue apologizes via Youtube
6.
From ownership to
   stewardship
In service of a higher purpose
Ted Rheinold of Dogster
“About week 3 I realized I wasn’t
in charge anymore.”
It’s true for
individual
practitioners
as well
Google aims to be a steward for
the Internet’s decentralized
nature, its core social good.
7.
From walls to openness
It’s not clear where you interests
end and others begin
Secrecy is obsolete
Boundaries are optional
Create ecosystems around your business
Measure success by the
meaningful connections
 in your own network
8.
From inside to outside
There’s a lot more
going on outside your
business
How do you need
     to change to

BE LIKE THE INTERNET?
Develop a practice of valuing
 ideas on their merits and
     their connections
Beliketheinternet.pbwiki.com




Come by our wiki to share stories about
  to put these principles into practice
Thank you.
  blog.getsatisfaction.com
Beliketheinternet.pbwiki.com
    lane@getsatisfaction.com
    thor@getsatisfaction.com

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Be Like the Internet - 8 steps to success in a post 2.0 world