This document provides an overview of open innovation and innovation management strategies. It discusses how companies are increasingly using open innovation and collaborative approaches to generate new ideas both internally and from external sources. Case studies are presented on how companies like SNCF are implementing open innovation practices such as idea campaigns for employees and customers, and dialogue with stakeholders. The presentation concludes with information on open innovation marketplaces and ecosystems, and recent research from ESCP Europe analyzing the open innovation practices of 20 companies.

1. Open Innovation primer
An introductory presentation
to the Open Innovation
Best Practices panel
at Enterprise 2.0 Summit 2012
Amaury de Buchet
Feb. 8th, 2012 - Paris

2. Contents!
• Innovation Management!
• Open Innovation!
• Case studies!
2!

3. Why Innovation Management?
• To improve operating margins
– Increasing its innovation capacity is a major driver for growth and
rentability increases (+ 4 pts operating margin, source Arthur D.Little
Innovation Excellence Study 2005)
• Without increasing R&D budgets
– There is no correlation between the level of R&D spending and
innovation performance (source Booz Allen Hamilton Global Innovation
1000 Study 2005)
Companies place today on top of priorities!
!
Innovation performance improvement!
!
And the development of their innovation capacity!
3

4. 1st dimension: context and results
Value creation!
Radical
Spontaneous innovation!
Innovation
Organizational process!
Market delivery!
Incremental
Innovation!
Planned innovation!
4!
Risk reduction!

5. 2nd dimension: methods & approaches
Strategy!
Top-down!
Internal! External! Idea source!
Peer-to-Peer!
5!

6. 2nd dimension: methods & approaches
Strategic approach:!
- Innovation Platform!
- Experimentations!
Top-down!
Participative approach:! Internal! External! Collaborative aproach:!
- Ideas Management Systems! - Client-centric innovation!
- Innovative & entrepreneurial culture! - Open innovation!
- Kanban / quality circles / continuous progress!
- Google / 3M « 70 / 20 / 10 »!
Peer-to-Peer!
Social approach:!
- KM / collaborative work!
- Communities of Practice!
- Enterprise Social Networks!
- Collective intelligence!
6!

7. 4 axes & 2 dimensions
of Innovation Management !
7!

8. Each organization adapt its process and its approach to
its sector and culture
3! Strategic approach!
1! Participative approach! 2! Collaborative approach!
4! Social approach! 8

9. Sommaire!
• Innovation Management!
• Open Innovation!
• Case studies!
9!

10. OpenClosed innovation
innovation
Other firm´s
market
Licence, spin Our new
out, divest market
Internal
technology base
Internal/external Our current
venture handling market
External technology
insourcing
External technology base
Stolen with pride from Prof Henry Chesbrough UC Berkeley, Open Innovation: Renewing Growth from
Industrial R&D, 10th Annual Innovation Convergence, Minneapolis Sept 27, 2004

11. Sommaire!
• Innovation Management!
• Open Innovation!
• Case studies!
11!

12. Case study: SNCF
Strategic approach!
• « Donner au train des idées • « Atelier des Idées »
d’avance » • http://
• http://www.sncf- www.atelierdesidees.sncf.com/
ideesdavance.com/
Campagne Campagne
salariés consommateurs
Participative approach! Collaborative approach!
Dialogue avec
Processus & les Parties
Culture
prenantes
• « Innovation - Progrès Continu • « Opinions et Débats »
(IPC) » • http://debats.sncf.com/
Social approach!
12!

13. OI marketplaces + ecosystems
13

14. ESCP Europe’s most recent research on OI
The OI practices of 20 companies analysed. Download the research project at 14
http://institut-innovation-competitivite.eu/en/activite/publications