Trends in small business marketing
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The document discusses trends in small business marketing, focusing on email marketing and blogs. It emphasizes that businesses need to provide exceptional customer experiences through "wow" moments to gain loyalty. The key is engaging customers through permission-based marketing like email lists and social media rather than interruptive tactics. Developing a marketing plan with a clear purpose and brand identity is important for achieving customer delight and referrals.
![Matt Davidson LOGO Dynamics [email_address] (804) 241-1152 www.growyourbusinesswithcc.com Trends in Small Business Marketing: E-mail and Blogs Results of A Failure to Keep a Car in Tune Is It Time To Tune-up Your Business?](https://image.slidesharecdn.com/trendsinsmallbusinessmarketing-111018113952-phpapp01/85/Trends-in-small-business-marketing-1-320.jpg)
![Who is Matt Davidson? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Thought : Hope That Things Will Change is Not An Acceptable Strategy Likewise: Doing the same things time after time and not seeing results is an example of stupidity.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Trends in small business marketing
- 1. Matt Davidson LOGO Dynamics [email_address] (804) 241-1152 www.growyourbusinesswithcc.com Trends in Small Business Marketing: E-mail and Blogs Results of A Failure to Keep a Car in Tune Is It Time To Tune-up Your Business?
- 7. What I did supply was this Where do you think the client will be buying magnets in the future?
- 12. Two Different Approaches-E-mail Marketing Copyright © 2008 Constant Contact, Inc.
- 14. The Goal: Confound Delight Disappoint Conform Conforming Disappointment —”I didn’t think you were very good and you weren’t.” Confounding Disappointment —”You missed the mark to such a degree it is simply unbelievable!” Conforming Delight —”I expected you to be remarkable and you were.” Confounding Delight —”You are so good, I just can’t imagine how you do it! You ‘wowed’ me!” Scott McKain , www.scottmckain.com
- 17. Some say, “Content is King” While Content Needs to be Relative To the Audience, By Itself It is Not Complete. Engagement Marketing Is the Way to Build a Business in the 21 st Century.
Editor's Notes
- The Social Spectrum (***Anne/Kyle – should be a line with dots along the spectrum. Tech companies above the points and text below the points.) Awareness – Monitoring of services like Yelp/Angie’s List/Twitter/etc. to view your brand’s perception/reputation – (Passive) Participation – Joining the conversation on Twitter/FB/Yelp/etc. – Impact your reputation - (Reactive) Home Base – Hang a digital shingle. Publish. Website/FB Fan Page/Splash Page/Blog/Ning Network. Collect customer data. Engagement – Encourage and reward action. Start conversations. Ask questions. Run promotions. Permission marketing. Digital Hub – Social Aggregator – Share content across multiple channels. Save Time/Money. Branded Community – Full control. Own your data. Customize Look/Feel. Safe/Secure. Co-Publishing. User-Generated Content. Personal connection around a topic instead of a social graph. Adding context to your messaging.