1. Entrepreneur101
NEIS 19th May 2014

2. Agenda
Awesomeness
The M&Ms of Sales and Marketing
Some suggestions
How can I help you?

3. Peter Gjersoe
Denglish
27 years corporate + 7 years StartUp/SME
Dominate Selling is my 2nd StartUp
Helping entrepreneurs sell & build businesses

4. Awesomeness
Q: Are you happy with the way
your life has worked out so far?

5. A few other awesome ones:
Mark Zukerberg; $25.8Bill
Bill Gates; $78.8Bill
Janine Allis, $60Mill
Richard Branson $5.1Bill

6. What is the purpose of a business?
The purpose of a business is to add value and
thereby attract customers.
Making a profit is not a purpose, but the result of
keeping a customer coming back, in a cost
effective way.

7. Sales and Marketing
“If you are breathing, you are in sales!”
Vickie Magic
Publisher of “Business Matters”
Think of yourselves and your daily situation

8. The M&Ms
Mindset
Micro-niche
Message
Media
Under commit & Over deliver

9. Your Mindset
The ONLY thing that can stop you
You need CLARITY
If you believe you have won/lost you are right
Where do your beliefs come from?

10. Your Micro-niche
What is a Micro-niche?
Do what you love to do, what comes easier to you?
Who are the people you would like to serve?
Test for:
Are there many people looking for your solution?
Is there a strong emotional tug
Is there a past willingness to spend $$?, and
How can you create your uniqueness?
Uniqueness: 15% cheaper, faster, easier to use
“Inch wide and mile deep”

11. Internet: Global and specialise

12. Is the right Message important?

13. The Message
(Elevator pitch/Pitch => The How => The Why)
Max 30 sec
Talk about the people you serve
Talk about the problem you solve
Highlight the benefit you provide
What is unique about you
Objective:
Love or Hate

14. Dominate Selling’s Message
Time test: 15 Sec
What do you do?
“Some entrepreneurs struggle with sales. Often they cannot
get the clients they want, and, therefore, do not make the
money they want.
We have a proven 4-part program to help entrepreneurs
become profitable, building businesses that make a
difference, and generate profit”

15. The How
The program is called: 'From Wobbly to Strong.'
It consists of a monthly webinar, and follow-up sessions
helping with:
- Generate confidence through daily points of reference for
success
- Identifying the ideal micro-niche
- Dominating the micro-niche and generate profitable
sales, and
- Avoid feeling overwhelmed by being part of a
community with a common belief that it is better to work
together, than being out there, alone.

16. “The dance”
“So, what do you do?”
Pitch(s)
When asked; then a business card
NEVER from a wallet
Always have ‘call-to-action’ on the back
Exchange value for their details
Then meet and review: “Are we a good fit?”

17. Your Media
Social networks?
Local papers and mail drops
Videos & audios
The more channels the better

18. Product?
Getting right Mindset, Micro-niche, Message &
Media => Only then think Product
Love your clients or your product?
We part with money:
Fears
Wants
Frustrations
Aspirations

19. Some suggestions:
You are employee #1
Buddy up
Books:
Tony Robbins: “Unlimited power”/“Awaken the giant”
Michael Gerber: “The E-myth Revisited”
CRM: Zoho CRM
Microsoft products: BizSpark

20. Expect challenges

21. How can I help you?
Presentation at NEIS
Monthly webinar: 30 min + Q&A
No one to hold us accountable
Individually we are drops in the ocean. Together we are an
unstoppable tsunami
1:1 help
No time restrictions

22. Who is Awesome?
YOU ARE!