This document provides an agenda and overview of a presentation on sales and marketing for entrepreneurs. It discusses finding a micro-niche and developing the right mindset, message, and media. Examples are given of successful entrepreneurs like Mark Zuckerberg and tips are provided such as focusing on the customer's problems and benefits rather than the product. The presenter offers ongoing support to help entrepreneurs succeed through challenges of building a business.

1. Entrepreneur101
NEIS 19th May 2014

2. Agenda
Awesomeness
The M&Ms of Sales and Marketing
Some suggestions
How can I help you?

3. Peter Gjersoe
Denglish
27 years corporate + 7 years StartUp/SME
Dominate Selling is my 2nd StartUp
Helping entrepreneurs sell & build businesses

4. Awesomeness
Q: Are you happy with the way
your life has worked out so far?

5. A few other awesome ones:
Mark Zukerberg; $25.8Bill
Bill Gates; $78.8Bill
Janine Allis, $60Mill
Richard Branson $5.1Bill

6. What is the purpose of a business?
The purpose of a business is to add value and
thereby attract customers.
Making a profit is not a purpose, but the result of
keeping a customer coming back, in a cost
effective way.

7. Sales and Marketing
“If you are breathing, you are in sales!”
Vickie Magic
Publisher of “Business Matters”
Think of yourselves and your daily situation

8. The M&Ms
Mindset
Micro-niche
Message
Media
Under commit & Over deliver

9. Your Mindset
The ONLY thing that can stop you
You need CLARITY
If you believe you have won/lost you are right
Where do your beliefs come from?

10. Your Micro-niche
What is a Micro-niche?
Do what you love to do, what comes easier to you?
Who are the people you would like to serve?
Test for:
Are there many people looking for your solution?
Is there a strong emotional tug
Is there a past willingness to spend $$?, and
How can you create your uniqueness?
Uniqueness: 15% cheaper, faster, easier to use
“Inch wide and mile deep”

11. Internet: Global and specialise

12. Is the right Message important?

13. The Message
(Elevator pitch/Pitch => The How => The Why)
Max 30 sec
Talk about the people you serve
Talk about the problem you solve
Highlight the benefit you provide
What is unique about you
Objective:
Love or Hate

14. Dominate Selling’s Message
Time test: 15 Sec
What do you do?
“Some entrepreneurs struggle with sales. Often they cannot
get the clients they want, and, therefore, do not make the
money they want.
We have a proven 4-part program to help entrepreneurs
become profitable, building businesses that make a
difference, and generate profit”

15. The How
The program is called: 'From Wobbly to Strong.'
It consists of a monthly webinar, and follow-up sessions
helping with:
- Generate confidence through daily points of reference for
success
- Identifying the ideal micro-niche
- Dominating the micro-niche and generate profitable
sales, and
- Avoid feeling overwhelmed by being part of a
community with a common belief that it is better to work
together, than being out there, alone.

16. “The dance”
“So, what do you do?”
Pitch(s)
When asked; then a business card
NEVER from a wallet
Always have ‘call-to-action’ on the back
Exchange value for their details
Then meet and review: “Are we a good fit?”

17. Your Media
Social networks?
Local papers and mail drops
Videos & audios
The more channels the better

18. Product?
Getting right Mindset, Micro-niche, Message &
Media => Only then think Product
Love your clients or your product?
We part with money:
Fears
Wants
Frustrations
Aspirations

19. Some suggestions:
You are employee #1
Buddy up
Books:
Tony Robbins: “Unlimited power”/“Awaken the giant”
Michael Gerber: “The E-myth Revisited”
CRM: Zoho CRM
Microsoft products: BizSpark

20. Expect challenges

21. How can I help you?
Presentation at NEIS
Monthly webinar: 30 min + Q&A
No one to hold us accountable
Individually we are drops in the ocean. Together we are an
unstoppable tsunami
1:1 help
No time restrictions

22. Who is Awesome?
YOU ARE!