Websites are more than pretty pictures. If you want to WOW your visitors you need to deliver what they need! This step by step presentation gives the foundation for your website plan, conversion essentials and about page must haves!

1. With Krishna Everson
Krishna Everson © 2016

2.  Founder of Healthy Marketing –
done for you marketing and DIY
workshops for health and
wellbeing businesses.
 WordPress developer and
training extraordinaire
 Health writer, blogger and
promoter.
 Background in print media and
health and fitness, with a
degree in Health Promotion and
Health Services Management
Krishna Everson © 2016

3.  Define your primary website goal so you know where you
are going and what content to create
 Create a website map that leads you to your goal
 Refine your calls to action so visitors take action to help
you achieve your goal
 Eliminate or reduce website leaks that take people
elsewhere instead of toward your goal
 Explore accessories that increase engagement and keep
people on your site for longer
 Understand good SEO fundamentals to increase traffic
Krishna Everson © 2016

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What do you
want your
website to
do?

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Feature an eye catching opt in
form with an irresistible offer -
something worth paying for

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Feature your products/shop
with what’s in it for them!

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Free or paid – adding scarcity
can increase conversion

9.  Attract new clients
 Grow your mailing list
 Fill your workshops
 Sell your products and
programs
 Generate leads
 New speaking
opportunities
EXERCISE 1 What is my
primary website goal?
What is my secondary
website goal?
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What do you
want to
include on
your website?

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Make sure it’s easy to navigate,
include relevant links to other pages

12.  HOME :Links to your opt-in offer, your discovery session schedule,
and your products page.
 BLOG: Individual posts all link to your opt-in offer plus the
appropriate sales page as well as additional blog posts and other
information which is useful to your ideal reader.
 WORK WITH ME: Your primary service offering, links to your
discovery session booking and products pages
 ABOUT ME: Links to “Work With Me”
 CONTACT: Links to product pages.
EXERCISE 2
Create a rough map of
your website.
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What is taking
people away from
your website?
Fix or reduce the
leaks…

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Branding is a marketing strategy that
involves creating a differentiated
name and image - often using a logo
and/or tag line - in order to establish
a presence in the consumer’s mind
and attract and keep customers.
Entrepreneur Magazine

15.  Logo and colors
 Fonts
 Your Unique Sales Proposition (USP)
 Your tagline
 Headshots and Images
IDEA - Create a Pinterest board
with colours, textures, fonts
and web designs you love.
Create some concepts using
CANVA.COM
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The key is to merge all the elements of your brand into one stunning,
unforgettable website:

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17. 1. Who you work with and why you chose
that market
2. The personal experiences that drove
your decision to become a coach in your
niche
3. Your successes—and why you’re great
at what you do
4. Your failures—which also perfectly
illustrate why you’re the best coach for
your ideal client
5. Your goals and dreams and future plans
Exercise 3: List your 5
key about page
elements
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18.  Blog posts
 Sales pages
 Image choice
 Document formats
 PowerPoint presentation
 YouTube video
 Podcast episode
RE-VISIT YOUR
WEBSITE MAP Add 3
features that allow you
to SHINE
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19.  Using the correct language (do you sound
like a friend and confidant or more like an
out-of-touch college professor?)
 Getting found in the search results (are
you targeting the keywords and phrases
your audience uses?)
 Creating the content your audience wants
and needs (are you offering only blog
posts while your audience is listening to
podcasts?)
EXERCISE 4: List 5 key
topic areas for your
target market
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20.  Demographic questions such as age, income level,
education level
 “Biggest issue” questions (this will tell you exactly what
programs you need to create)
 Business or life level questions—where are they in their
journey?
 Cost questions—how much are they willing/able to pay for
a solution
IDEA: Create a
questionnaire with SURVEY
MONKEY or a Facebook poll
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Call Krishna 0458 639 559 or visit healthymarketing.com.au