This document lists 11 questions to ask yourself before advertising to ensure the ad is targeted, aligned with marketing goals and brand, and will provide measurable results. It prompts assessing if the ad clearly explains value to the target market, supports marketing plan goals, and how results will be tracked. It also suggests the ad should be consistent with other marketing and be placed where the target market will see it. Finally, it recommends the website 99DollarMarketingPlans if unsure about targeting, benefits, or unique selling proposition.

1. Questions To Ask
Yourself Before You
Advertise

2. 1. Does this ad explain
our value to my laser
focused target market?

3. 2. Will this ad help us
reach the goals of our
marketing plan?

4. 3. How do I plan to
track the results of this
ad?

5. 4. Is this ad in line with
our brand “the story
we want told”?

6. 5. How will this ad
impact our marketing
budget?

7. 6. How well does the
ad explain our Unique
Selling Point?

8. 7. Is this ad being
placed where our laser
focused targeted
market will see it?

9. 8. Which of our
benefits are explained
in the ad?

10. 9. Does the ad show how we
solve a problem or remove
some pain that the client has?

11. 10. Does the ad give
clear instructions on
what the next step is?

12. 11. Is this ad consistent.
Does it “look, feel, and
sound like” all my other
marketing efforts.

13. If you are unsure about
about your “Target
Market, Benefits or
USP”

14. or at any point thought
“What’s that?”

15. Chances are ....

16. You must need
99DollarMarketingPlans.com