Cristina Melluzzi discusses Cisco's customer advocacy program called The Gateway. The Gateway is an online community that allows customers to share stories, demonstrate thought leadership, and earn rewards. Over 1,200 advocates are active in The Gateway and have generated over $400k in pipeline revenue. Melluzzi provides 7 lessons for scaling a customer advocacy program, including being brave, bold, and taking risks to get customers' attention. She also stresses the importance of executive sponsorship, continuous learning, and starting small. The future goals are to expand The Gateway globally and leverage advocates to extend Cisco's marketing and sales reach.