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Marketing roles & responsibilities

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Cathy Miller, Business Writer
Cathy Miller, Business Writer

Are you sure your marketing team knows who is doing what? This sample Marketing Tasks - Roles & Responsibilities template helps you ensure your team is on the same page.

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Marketing Tasks Roles & Responsibilities Task Responsible Accountable Identify marketing objective Define target market - ideal reader Develop message-unique selling proposition (USP) Establish budget Identify marketing method Examples: Internet/Social media, Direct marketing, Ads, case studies, white papers, etc. Market research Copywriting Editing Graphic design Publication Responsible – who does what task Accountable – business owner Consult – subject matter expert Inform – people who need to know status www.SimplyStatedBusiness.com Consult Inform

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Marketing roles & responsibilities

  • 1. Marketing Tasks Roles & Responsibilities Task Responsible Accountable Identify marketing objective Define target market - ideal reader Develop message-unique selling proposition (USP) Establish budget Identify marketing method Examples: Internet/Social media, Direct marketing, Ads, case studies, white papers, etc. Market research Copywriting Editing Graphic design Publication Responsible – who does what task Accountable – business owner Consult – subject matter expert Inform – people who need to know status www.SimplyStatedBusiness.com Consult Inform