This document outlines the top 10 marketing mistakes that small businesses make. These mistakes include not developing a marketing plan, not defining a marketing budget, not targeting a specific audience, having no clear or consistent message, believing the product will sell itself, not defining the product's benefits, underestimating existing customers, thinking advertising is marketing, ignoring public relations, and expecting too much too soon. The document stresses the importance of integrated marketing strategies that include advertising, branding, and public relations to establish name recognition, educate customers, and distinguish the business from competitors.

1. THE TOP 10 MARKETING MISTAKES SMALL BUSINESSES MAKE

2. Marketing 101 Knowledge is Power!!!

3. What is Marketing? Integrated strategies for selling products services ideas

4. Integrated Marketing Advertising Branding Public Relations

5. The Benefits of Marketing Establishes name recognition Educates potential clients Distinguishes you from the competition Establishes trust Encourages word-of-mouth referrals Engenders pride/loyalty with staff

6. Why Use Marketing ? create an image encourage trial increase awareness support sales customer service provide information

7. MISTAKE # 1 Not developing a marketing plan

8. MISTAKE # 2 Not defining a marketing budget

9. MISTAKE # 3 Not targeting a specific audience

10. MISTAKE # 4 No clear or consistent message

11. MISTAKE # 5 Believing your product or service will sell itself

12. MISTAKE # 6 Not defining your product or service’s benefits

13. MISTAKE # 7 Underestimating the value of your existing customer

14. MISTAKE # 8 Thinking that advertising is marketing

15. MISTAKE # 9 Ignoring the benefits of public relations

16. MISTAKE # 10 Expecting Too MUCH! Too SOON!

17. How can you avoid the Top 10 Marketing Mistakes small businesses make? Breathe often…. Plan well…. Work hard… Ask for help! www.videomarketing1.com