This document discusses how to shape your personal brand story by defining your core values and vision. It explains that a strong personal brand is authentic, relatable, clear, consistent, distinctive and able to deliver on its promises. The document prompts you to reflect on your core belief, vision for how the world could be different through your efforts, mission or goals, persona, promises and values that define your personal brand. It provides examples of commercial brand platforms and encourages reflecting on how to define, live out and market your own personal brand through storytelling.

1. Shaping Your Personal Brand Story
h"ps://www.youtube.com/watch?v=7YTibVhFDSw

9. Who will I be?
What Values will I live out?
How will people Describe me?
Name some that are important to you
How will I define Success?
State some vivid descriptors
Describe the Influence I hope to have

10. What will I do?
Career? Income?
Marriage? Family?
Service to others?
Interests? Hobbies?

11. Let’s look at
you as if you
were a BRAND.
What is a Brand?
A Brand is a reflection of you.
It is a satisfying experience that you count on,
a promise repeatedly fulfilled.
It is all the elements that
build loyal connection between a
customer and a product or company.

12. Where to start?

13. Beliefs matter most.
§ Our conviction is that, when it comes to success,
belief is a more powerful motivator than goals.
§ By that, we mean belief in the core commitment for
which a company or organization stands and is willing
to support, no matter what.
§ We call this approach,
Belief-based BrandingSM
Where to start?

14. Seven Tests of a Strong brand
1] Authentic…Is it true from the inside out?
2] Relational…Does the customer identify emotionally with the brand?
3] Clear…Does it know who it is and who it is not?
4] Consistent…Is the experience the same wherever you touch it?
5] Distinctive…What sets it apart?
6] Deliverable…Can it deliver on its promise?
7] Sustainable…Will it stand the test of time?
How do you
make a strong
Commercial
Brand?

15. How do you
build out at a
Brand?
Our Core Belief What motivates all we do
Our Vision How the world will be different by what we do
Our Mission What we will do to fulfill the vision
Our Persona Who we are
Our Promise What we guarantee we will deliver
Our Values How we will act
Our Approach Our specific methodology
Our Positioning Memorable, emotive distillation
Brand PlaSorm

16. What do you think SpoTfy believes? Why are they in business?

17. What do you think Uber believes? Why are they in business?

18. What do you think Merit believes? Why are they in business?

19. What are
some of your
favorite
Brands?

20. What about
YOU?
How will you define, live out and market
your personal brand?
Let’s take a minute and think about
what might be your core
belief?

21. My BRAND
Hebrew phrase:
Tikkun Olam…
repairing the world and making it new.
How will I help to repair the world?
Through storytelling.

22. My BELIEF I believe that you can shape the future for
good by the stories you tell today.

23. Brand engagement through storytelling

24. A Li"le Story

26. MOVE ahead.
Thank you.