Craig Jones has over 8 years of experience in retail operations and store management. He is currently the Store Manager at Superdry Outlet in Birkenhead Point. His responsibilities include analyzing customer service metrics to improve store performance, ensuring stock flow and compliance with company policies, providing a safe environment, reviewing rosters and labor costs, managing and developing team members, and collaborating with leadership to enhance culture and customer experience. Previously he held roles as Store Manager and Floor Manager/Footwear Department Manager at other retail stores. He has a Certificate 3 in Retail Management and education includes a Higher School Certificate and School Certificate.

1. Craig Jones
Mobile:0415 703 812
Email: jones_craig@y7mail.com
CAREER PROFILE
A highlymotivated,detail orientatedandresponsiblebusinessteam leaderandcoachwhohas
workedacrossthe retail sectorin operationsandstore managementovermultiple sitesfor8 years.
Most recentlyworkingasthe Store Manager at the SuperdryOutlet Store atBirkenheadPoint.
Experience across a range of operational and retail support areas, including customer experience,
visual merchandising and store management. Skills and expertise include leading and developing
instore teams, coaching and mentoring of teams, excellent interpersonal skills, relationship building
with internal and external stakeholders, planning and organisational skills, project management,
people management, financial reporting including forecasting and budgeting.
Able toproblemsolve andmakedecisionsinatimelymanner.Workswellin demandingandfastpaced
environments withmaturity, credibilityandintegrityand has high levels of energy and enthusiasm.
CAREER HISTORY
BRAND COLLECTIVE PTY LTD Oct 2009 – Present
Store Manager Nov 2013 - Present
SuperDry OutletBirkenheadPoint
Responsibilities:
 Analyse customerservicemetricstoidentifyopportunitiesandtake actiontoimprove store
performance.
 Ensure a consistentandorganisedflow of stocktothe trading floor.
 Ensure all back of house (transitroom, office areas,fixturesroom, layby,lunchroom&
lockers) are monitoredandcomply withcompanypolicyandprocedures.
 Provide asafe environmentforcustomers,teammembersand visitors,which complywith
relevantresponsibilitiesoutlinedwithinthe SafetyandHealthManagementSystems.
 Accountable forthe completionof the quarterlysafetypacksandmonthlylossprevention
packs to ensure these are tocompanystandard.
 Review,checkandadjuststore rosterstoensure labourisallocatedtooptimise productivity,
control costs and meetcustomerdemand.
 Manage teammembersintheirdailywork,ensuringtheymeetdeadlinesanddeliverables.
 Coach and developteammemberswithregularperformance conversations,clear
developmentplansandsuccessionplanninginplace.
 Lead recruitment, onboardingandtrainingof all new store employees.
 Collaborate withthe store leadershipteamtoenhance culture,customerexperience and
store performance.
 Reviewand planthe monthly profitandlossstatementinconjunctionwithstore manager
and provide adequate feedbackonbudgetingrequirements.
 Travellingtointerstate conferencesforbuyingproduct,andfinance conferencing
 Liaisingwithourmarketingteamtodiscussupcomingmarketingplansforthe season
launches.
 Settingupof newstores/closingof stores.

2.  Launchinga staff trainingprogramfor otherstoresto use,thusmakingmystore a training
hubfor newstaff to come to.
 AlwaysmeetingcompanyKPI’sincludinganaverage “Mysteryshopper”resultof 88%
(companystandardis85%).
 Steppinguptothe state managementrole anytime the state managertakesleave.(Atleast
once a yearfor varyingperiodsof time).
Store Manager Aug 2009 – Nov 2013
MossimoLiverpool (Brand Collective PTYLTD)
Floor Manager/FootwearDept Manager Jan 2006-
July2009
Rebel Sport Mount Druitt
Responsibilities:
 Lead the teamthroughthe empowerment,coachinganddevelopmentof everydayactivities
and objectives.
 Drive activitiesinstore topromote safetyculture/awareness.
 Oversee store rosteringandpayroll processesona weeklybasis.
 Oversee sales,losspreventionandall stockproceedingsinthe footweardepartment.
 Go to interstate conferences andbuyingtripsforthe upcomingseasonsof footwear
 Liaise with brandrepresentativesaboutproduct,
 Host producttraining nightswithstaff.
EDUCATION:
2014: Certificate 3inRetail Management(throughPerformance PartnersConsultingPTYLTD)
2006: HigherSchool Certificate (WyndamCollege)
2004: School Certificate (QuakersHill HighSchool)
Referees:
Available onrequest