Advisory Key provides consulting services in project management, business analysis, and operations for the fund and wealth management industries. They have a team of experienced consultants with expertise in these areas as well as deep knowledge of financial instruments and regulatory requirements. Their assignments involve projects such as business process optimization, system migrations, and implementing new regulations. Advisory Key focuses on delivering high quality solutions through a flexible, client-centric approach.

2. WHO WE ARE
1
Advisory Key is a consulting company specialized in Project Management, Business Analysis and
operations in the fund industry (FA, TA, Custody) and wealth management.
Advisory Key provides consulting services in Luxembourg and Paris
Advisory Key is committed to Win-Win Relationships!
Together with our team composed of high-calibers, we develop a culture of excellence and deliver cost
effective advice.
Our values are enthusiasm, dynamism, client satisfaction, long-term relationship
It’s about people
It’s about emotions

3. OFFER
2
Combine Project Management and Operational consulting in the fund industry & wealth
management
•Business Change Management: enhance the existing processes and implement new products
•Review of procedures, Operating Memorandum, SLA.
•Optimize STP rate and implement new solutions
•Implement new funds and coordinate migrations (Alternative, Hedge Funds, Private Equity, Real
Estate, Traditional)
•Coordinate accounting projects (Calypso).
•Coordinate regulatory projects such as AIFMD, UCITS V, MIFID II, Solvency II.
•Coordinate tax : RDR (Retail Distribution Review), FATCA, CRS.
•Planning and re-allocation of Human Resources.
•Compliance: monitor Investment Restrictions on legal and strategic investment limits.

4. ADVANTAGES
3
• Flexibility, Availability, Reactivity
• Superior service at a fair price
• Win-Win and Long-Term relationship approach
• Expertise in Business Analysis and Project Management methodologies:
– Agile, Scrum
– Prince II – PMI - PMBOK
– Business Body Of Knowledge
•Deep knowledge of the operational process, financial instruments (OTC, Equity swap, CDS, IRS,
CFD, MBS, PIK bond, Swaptions, Futures, Options, Warrants, CDO, TCN, etc) and structures (pooling,
multi-managers)
•Expertise of the legal aspects related to fund investments
•Our Advisors have an entrepreneurial mindset, which enables them to deliver performance with
expertise, energy and diversity

5. TURNOVER GROWTH SINCE CREATION
4
0
1000
2000
3000
4000
5000
6000
7000
2010 2011 2012 2013 2014 2015 2016
(forecast)
30K€
400K€
1.200K€
1.450K€
4.000K€
5.500K€
7.000K€

6. CLIENTS
5

7. FOLLOW-UP
6
CONSULTANTS
• On a weekly basis the management of Advisory Key has a phone call with each consultant to
coach them and ensure the satisfaction is met but also delivered to the client.
• On a bi-monthly basis the management of Advisory Key :
–meets in face to face each consultant to coach them
–organizes a team event to share the experience of each consultant and communicate on Advisory
Key’s life.
CLIENTS
• At least on a monthly basis, there is a phone call or a face to face meeting with the client manager
of the consultant to ensure the satisfaction is still on the agenda.
à Actions are taken to ensure satisfaction is met on both sides!

8. EXAMPLE OF ASSIGNMENTS
7

9. SOME OF OUR ASSIGNMENTS IN BA (1)
8
Damien
Business Analyst in Fund Services
With a 10 year professional experience in fund
industry, epecially in Trailer fees, Damien is currently
working in a project team dedicated to a complex
Transfer Agency migration in Luxembourg (550 ISINs
and €30 Billion of asset).
Damien is Business Analyst, 'Prince 2' certified, and his
strong background in IT enable him to be highly
competitive.
Project: Transfer Agency Conversion
Client: Fund Service Provider, Luxembourg
Tasks:
• Work stream leader for fund setup and data
migration topics.
• Liaising with client to understand funds
s p e c i f i c i t i e s , a n d a n a l y z i n g t e c h n i c a l
implementation with operational teams.
• Development of a VBA tool to prepare the
uploading of setups in TA core processing
application and surround technology.
• Creation of change request and impact analysis.
• Implementation of the Business Transition
Document dealing with responsibilities of each
participant in this TA conversion.
• Complete data mapping between the legacy TA
system and IFDSL TA system.
• Preparation of testing plan involving different
services

10. SOME OF OUR ASSIGNMENTS IN BA (2)
9
Fayel
Senior Business Analyst in Fund Services
Fayel has 14 years of proven work exposure and
extensive experience in consulting with leaders and
decision-makers to improve business effectiveness
and engage employees.
His professional experience includes a sound
knowledge on Relationship Banking (Pricing, Billing,
Revenue leakage, Loyalty), Transaction Lifecycle
Management (Reconciliation, Cash and Liquidity
Management, Corporate Action, Reference Data,
Card system), Programming & Scripting Languages,
Database & Business Intelligence software.
During his international work experience he could
develop a proven track record of understanding
client requirements, achieving set goals within the
parameters of cost, time, quality and effective
resource utilization.
Fayel also possesses the ability to analyze market,
forecast, develop proposal, manage project.
Project: Client satisfaction enhancement
Client: Major Fund Service Provider, France
Tasks:
• Acts as the point of contact for escalated client
issues
• Coordination with clients, development team,
business team and provider team
• Gather demands from clients, and perform
analysis
• Create business specification document,
functional specification document, quote
creation, management of tests phases (technical
and functional)
• Work on a multitude of projects related to Asset
Servicing (Monitoring of quality control,
Management of IT issues / Reporting / Financial
Control)
• Participate to the NAV’s fund migration to India
(use cases, tests cases)

11. SOME OF OUR ASSIGNMENTS IN PM (1)
10
Diana
Senior Project Manager
Diana is a Senior professional capable of working at
all levels within the business up to board level, an
excellent communicator, fluent in English, German,
French and Russian.
She has now been involved at senior level in 4 major
projects including the coordination of migration,
specifically related to the change of service provider
(outsourcing as well as insourcing).
She is extremely focused, with work ethic second to
none. She is used to and comfortable with client
interfacing roles (CRM).
She has more then 10 years of experience including
in American banks such as JPM & BNY but also in
French banks such as BPSS.
Project: RDR
Client: Major Fund Service Provider,
Luxembourg
The scope includes the identification of sources of
revenue leakage, review of the end to end
processes (from tariff templates to invoice
collection), developments to enhance transparency
of invoicing (invoice formats, invoice delivery
channels) and support the improvement of internal
processes by standardizing and automating. By this
means the organisation sought to implement a
scalable operating model deployable at a global
level.
The role consisted in program managing the various
streams cross-location, including communication to
stakeholders and reporting to the project
governance instances.

12. SOME OF OUR ASSIGNMENTS IN PM (2)
11
Alain
Program/project manager, program/project
test manager
With 22 years of experience in the financial area,
Alain has developed expertise in the area of project
and test management.
Alain has worked in several European countries for
various well known financial institutions.
Alain has dealt with various domains in the financial
area such as CSD, ICSD, derivative, securities lending,
fund accounting, transfer agency, private banking,
European institution.
Project: TA Migration
Client: Major Fund Service Provider,
Luxembourg
International program for Luxembourg, Ireland,
Belgium, Canada
BRD, FRD, test strategy definition, UAT preparation,
UAT execution, defect tracking
Coordinate and relieve information between IT and
business
Progress management of the workload effort to be
provided
Prepare steering committee, identify resource
needed
Organise training
In direct conjunction with the Head of TA Global/
worldwide.

13. SOME OF OUR ASSIGNMENTS IN PM (3)
12
Manuel
Senior Project Manager
Manuel is a Senior professional that has 14 years
experience in the Finance industry. After having spent
the first 5 years of his career in Custody, he has since
then worked in the Funds Industry performing Business
Analysis and Project Management assignments. As a
French national having studied in the USA, Manuel
has a very good command of spoken and written
English and French. He is also comfortable working in
an Italian, Spanish, Indian and even Chinese
environment thanks to his international work
experience in Hong Kong.
Manuel has recently completed a major TA on-
boarding project resulting in additional annual
revenue exceeding €40 million for his client.
Manuel is extremely focused and possess an
excellent work ethic.
Project: TA Reporting Enhancements
Client: Major Fund Service Provider,
Luxembourg
The scope includes managing the strategic
implementation of a single source of TA reporting
cross-locations and applications.
The objectives include the definition of a consistent
global TA reporting solution in coordination with the
different stakeholders, in line with the TA operating
model strategy and objectives, and compliant with
regulatory specifications of locations.
Single point of contact responsible for regular
communication to stakeholders and accurate
reporting to the project governance instances.

14. SOME OF OUR ASSIGNMENTS IN PM (4)
13
Savivahn
Senior Project Manager
Savivanh is a Senior professional capable of working
at all levels within the business up to board level, an
excellent communicator, fluent in English, French .
She has now been involved at senior level in 4 major
projects including the coordination of migration,
specifically related to the change of service provider
(outsourcing ).
She is extremely focused, with work ethic second to
none. She is used to and comfortable with client
interfacing roles.
She has more then 20 years of experience including
in French Investment Manager such as ABN AMRO,
VEGA FINANCE, AVIVA FRANCE, State Street, AXA IM,
FourPoints IM, SGSS.
Project: Business Outsourcing Processus of
Hub Reconciliation - Chennai (INDIA)
Paris (France )
Client: Major Fund Service Provider,
Luxembourg
The scope includes the organization of several
sessions of training for new Indian staff to learn the
function of Reconciliation.
The role consisted in allocating the portfolios
adapted for the new Indian trainers. she coordinates
the progression of the training in respect the
objective of deadline.
She coordinates the different counterparties such as
IT team, Business Analyst team and Fund
Administration team.
She defines the workload : Resources and tasks in
this project.
She leads French and Offshore Business units.

15. SOME OF OUR ASSIGNMENTS IN PM (5)
14
Cédric
Project Manager in fund services
A multi skilled professional with 13+ years progressive
expertise in Fund industry especially in transfer
agency activity. Able to manage stakeholders
expectations and willing to take full responsibility for
the delivery of project objectives. Flexible and able to
adapt positively to any challenges that arise.
His competence set ranges from process analysis,
regulatory implementation and project management.
He started his career in the Luxembourg fund industry
by working in functional roles (Alliance Bernstein) prior
to covering consulting roles.
He also has participated in three migration project in
Transfer Agency with BPSS and IFDS.
Cédric studied different regulations (AIFMD,UCITS,
12/02) and has good knowledge of the
implementation process.
Project: Funds Migration
Client: Major Fund Service Provider,
Luxembourg
Tasks:
• Budget preparation and tracking of expenses
• Manage Projects’ scope, resource and schedule
• Ensure Gap analysis
• Definition of Target Operating Model
• Communicate project status (project meetings
and Steering Committees)
• Produce and maintain status reports,
presentations, risk and issue logs
• Support for architecture definition and
implementation

16. SOME OF OUR ASSIGNMENTS IN PM (6)
15
Gavin
Project Manager
Gavin is a senior professional with 14 years
experience within Transfer Agency Services (MFTA)/
Fund Administration. He is fluent (written and spoken)
in English, French and German.
Positions held:
- Project Manager (Business Operations)
- Workstream Co-ordinator
- Senior Business Analyst
- Business Change Management
- Operations – Customer Services, KYC/AML,
Registration, Dealing, Cash & Reconciliations
He worked on many business initiatives and major
projects, e.g. Client on-boarding and system
upgrade, UAT organization and implementation, STP
process definition and implementation, System and
Process migration, establishment of SLA’s and
Operating Memorandums. Budgetary experience of
project budget of over EUR 1 million.
Project: TA Migration
Client: Major Fund Service Provider,
Luxembourg
The scope includes the migration of Transfer Agency,
Custody and Fund Accounting functions from an
existing to a new supplier. Engaged at the Transfer
Agency level the requirements include transfer of
client and fund data, development of reporting
needs including distribution flows, implementation of
new trading functionality, generation and
maintenance of all documentation and Project
Management of entire process.
The role consists of Project Managing various TA
Work-streams while liaising with Fund Accounting
and Custody functions, communication to all
stakeholders within the business, successful transfer
of all data including validation of AML/KYC
processes and procedures.

17. SOME OF OUR ASSIGNMENTS IN PM (7)
16
Stephane
Senior Project Manager
Stephane is a senior professional with 12 years
permanent and contract experience within
Investment Funds Administration, Transfer Agency,
Custody, Securities services and Asset Management.
He has international and cross border experience
within all levels of business up to board level, within
client and supplier organisations.
Positions held:
- Project Manager
- Business Analyst
- Process reengineering
- Test Manager
- Provider relationship manager
Drive and delivery major projects on client side with a
pragmatic and proactive approach leading clients
to reach their strategic and operational objectives.
E.g. Process reengineering and setup of the follow-
the-sun model in the Fund industry
E.g. Successful implementation of new operational
platform as well as migration of users & clients to the
target model
Project: Front Office tool implementation
Client: Asset Management company,
Luxembourg
The scope includes the setup and the management
of the support team of the Front Office tool.
Organize and optimize ticket management for Front
Office and Middle Office.
Ensure follow-up of all topics concerning
Luxembourg Fund Managers
Support and train Middle Office team on the new
tool.
Migration of funds from legacy platform to new tool.
The role consist in project management and team
management.

18. SOME OF OUR ASSIGNMENTS IN BA & PM (1)
17
Anne-Sophie
Senior Project Manager and Business Analyst
in Fund Services
With a 15 year professional experience, Anne-Sophie
has developed expertise in the in the area of Project
management and Business Analysis.
An operational background in Transfer Agency gives
her the knowledge in operations to support, to
advice and to drive projects related to Fund
Administration.
Furthermore, in a context of more financial
regulations, she involved her self in different legal
projects such as EUSD, UCIT IV and FATCA.
As a Project Manager 'Prince 2 certified, she got
involved in different project phases, from project
initiation study to the delivery, including coordination
between stakeholders.
Her valuable experience in different financial
institutions as Business Analyst enables her to adapt
herself to various environments and to manage
different projects at the same time.
Project: FATCA implementation
Client: Major Fund Service Provider,
Luxembourg
• Identification of the FATCA impacts on TA cross
borders locations
Client identification
Tax Withholding
Reporting
• Coordination with local and global product for
determination of the new FATCA offer
• Coordination with System providers in order to
update application with FATCA requirements
• Process Optimization: responsible for TA stream for
the definition of the impacts .
• Coordination with operational teams .
• Cross disciplinary coordination

19. SOME OF OUR ASSIGNMENTS IN BA & PM (2)
18
Cédic
Senior Project Manager and Business Analyst
Cédic has 12 years professional experience. Since
starting his consulting activities in January 2005, he
specialized in delivering consulting services for IS and
CRM departments. His competencies range from
process reengineering for IS support and advisory in
methodology for engineering teams to call centers
organization and CRM tools deployment, and project
management. Since 2008, Cédic applies the BABOK
methodology in his project. On top of that he is
currently passing CCBA - Certification of
Competency in Business Analysis. Cédic belong to
foundation team of the IIBA Luxembourg Chapter.
Cédic is currently implementing and managing the
AIFMD program requirements using BABOK
proposition.
Project: AIFMD
Client: Major Fund Service Provider,
Luxembourg
The scope includes the migration of Transfer Agency,
Custody and Fund Accounting functions from an
existing to a new supplier. Engaged at the Transfer
Agency level the requirements include transfer of
client and fund data, development of reporting
needs including distribution flows, implementation of
new trading functionality, generation and
maintenance of all documentation and Project
Management of entire process.
The role consists of Project Managing various TA
Work-streams while liaising with Fund Accounting
and Custody functions, communication to all
stakeholders within the business, successful transfer
of all data including validation of AML/KYC
processes and procedures.

20. SOME OF OUR ASSIGNMENTS IN BA & PM (3)
19
Alexandre
Senior Business Analyst and Project Manager
in transfer agency
Alexandre Stoecklin has over 10 years experience
gained as Business & Functional analyst as well as
project manager in the financial sector, such as:
Investment fund industry (Transfer Agent, Custody
bank, Bancassurance, ICSD Platform, and
Microfinance Institutions). He is used to work in a
multicultural / multilingual context; he is proactive
and rigorous, and demonstrated very strong
organisational and analysis skills.
Alexandre Stoecklin speaks English and French.
Project: Corporate actions management &
AIFMD transfer agency reporting.
Client: Major Fund Service Provider,
Luxembourg
Business Consultancy in the Transfer agency industry:
AIFMD transfer agency reporting, implementation of
a new application for the corporate actions
management
The role consists to :
• Analyse & elaborate the solutions in collaboration
with the operational team & IT team
• Lead the projects “Corporate actions system” &
“AIFMD Investors reporting”
• Project management and coordination of the IT
team for the setup of the new “Corporate
actions” application & AIFMD reporting
• IT & Functional testing of the new “Corporate
actions” application
• Support and Conduct user acceptance tests

21. SOME OF OUR ASSIGNMENTS IN BA & PM (4)
20
Guy
Senior Business Analyst and Project Manager
Guy is a Senior professional with over 15 years
experience in the asset management industry. From
an operational background and with a move
towards IT orientated projects; he can easily
communicate with stakeholders of all fields and of all
levels to deliver the best solutions to a project's
requirements.
His profile as a BA and experience reflects his sound
overall understanding of the industry and the
connected nature of various departments (FA/TA/
Custody). Guy has worked in major banks such as
HSBC and JPM and has gained project management
experience in e-commerce with Amazon.
He is Prince 2 Practioner certified and holds several
qualifications in Business Analysis.
Project: Client On-boarding (Fund Distribution
Services)
Client: Major Fund Service Provider,
Luxembourg
The scope of work includes both business analysis
and project management whilst working on several
on-boarding projects simultaneously.
The FDS department is gaining new Clients globally
as well as migrating in additional positions from
existing Clients.
Significant analysis is necessary to understand the
existing trading models and to define the future
operating model. Additional analysis also being
required due to the compliance requirements of the
jurisdictions in which the funds are domiciled.
These projects requires close coordination across
many operational teams in different locations and
different time-zones (LU, PL, UK, CH, SG & HK).

22. SOME OF OUR ASSIGNMENTS IN BA & PM (5)
21
Prem
Senior Project Manager and Business Analyst
in Asset Management and Transfer Agency
A most desirable Project Manager and more than a
wanted Business Analyst/Trouble-shooter.
With over 20+ year professional experience in the
Financial Sector coupled with a very strong technical
background, Prem has been the main architect
behind some of the most sophisticated banking
software applications today; including OTC
Derivatives, Compliance and Pricing Tools.
Today, Prem utilises his skills for on-boarding, data
migrations and is fully conversant with the
implementation of new legislations. EUSD, RDR,
FATCA, SEPA, KIID are but a few of the projects Prem
has been instrumental in realising.
Having worked with some of the leading Global
Finance players His invaluable experience and
dynamism creates a win-win situation for our clients
and our clients client.
Project: On Boarding Data Migration
Client: Major Fund Service Providers,
Luxembourg
Reporting to the Steering Commitee for the
onborading of a major client.
As program manager the task included managing
budgets of multiple projects whilst keeping a close
eye on the impact of sister legislation projects. The
hiring and directing of business analysts and
developers for effective data migration.
Having direct contact with the customer for the
adaptation of new processes and procedures to
meet the customers requirements within the given
deadlines. Writing RFIs, RFPs & SLAs, creating liasions
with third party suppliers. Working on a global scale
meeting, assisting and guiding heads across multiple
locations.
Applying UML, KM, AGILE where required whilst
adhering to PRINCE2 methodologies. To ensure no
distruption to BAU and the seamless integration of
the customer into everyday business and business
continuity successfully.

23. SOME OF OUR ASSIGNMENTS IN BA & PM (6)
21
Jean-François
SharePoint Solution Architect
Jean-François works as SharePoint Solution Architect
since 2007. His role usually consists of delivering IT
solutions around this technology: Custom Intranet,
Collaboration governance, Platform architecture,
Information Architecture, SharePoint Project
Guidance and Migrations. He is also developing his
Project Management skills through different roles,
projects and training. He is a great team player, he
has a proven ability of being able to rapidly adapt,
depending on project requirements and the
environment. He is successful in designing and
implementing solutions that meet business
requirements and enhance organizational
performance. He is also involved in the SPLUG
(SharePoint Luxembourg User Group) since where he
worked on different subject that he presented
publicly (O365 – Customization Capabilities – 2011 |
SharePoint 2010 – Claims based auth – 2012).
Project: Electronic document management
Client: Asset Management Company,
Luxembourg
Responsible of maintaining/improving several
SharePoint based applications:
· Funds documents/events/tasks management
· Compliance documents/events/tasks
management
· Reporting application (allowing to generate
docx and xlsx docs from SharePoint from XML data
inputs)
Involved in the Migration Roadmap to the target
new SharePoint Group platform(s):
· Defining the requirements of the new
platform(s)
· Building migration strategy
· Technical documentation
· Recommendations and best practices advices

24. SOME OF OUR CONSULTANTS TESTIFY
22
Manon:
“Coming from an educational background as an
English teacher, I wanted to use my language skills in
order to challenge my professional life and develop
other skills.
Therefore, I decided to tackle the banking
environment and develop my knowledge in different
fields.
I now have a banking experience of about 15 years, 7
years of which have been spent in client services for
investment funds, custody and TA included.
This year, thanks to Mister Bruno Van de Vloet, I had
the extraordinary chance to meet , I finally decided to
enter the world of consultancy.
I am currently working in Bank Itaù where I am
migrating every type of funds from a custody side, and
I have the chance to be in a very interactive and
friendly team.
This new step in my life with AK totally changed my
vision of the banking environment, and I thank Bruno
Van de Vloet to have given me this wonderful human
and professional opportunity.
His communicative approach, extremely positive
attitude and passion for work gives us all this taste for
excellence.
I am very proud to share my experience with all of you
and wish us all a long life with AK .”
Julien:
“ I have a accountancy background and 5 years
experience in fund accounting. The taste for
adventure and the will to give a new beginning to my
career brought me to new opportunities.
I initially wanted to pursue my career in Asia, but I
have been contacted by AK for a new assignment as
in the Consulting area.
The dynamic, enthusiast and ongoing personality of
Mister Van de Vloet convinced me to join AK.
This opportunity allowed me to use my experience and
discover other sides of this activity such as human
resources management, client relationship
management… I also had the chance to tackle
activities which are interrelated to Fund Administration,
which greatly enlarged my skills. A part from the
professional aspect, I had the chance to go through a
wonderful human experience by meeting new
people.
It is a beautiful and satisfactory experience to
participate to the evolution of AK, hoping that it
continues for ever! ”
Sébastien:
“ Recruited in Paris to achieve a consulting mission in
Luxembourg, I joined Advisory Key’s team of
consultants on August 2011. The transition between
France and Luxembourg was quick and happened in
good conditions.
A consultant already working at the client’s premises
welcomed me and mentored me for my first steps at
the client’s. He took the time to explain in details the
client’s internal organisation and what the client was
expecting from my performance. It clarified the vision I
had from the different departments and of the
functional internal organisation. It also facilitated and
accelerated my integration in the team I was going to
work with.
On a monthly basis, Advisory Key consultant meetings-
events are organised by Bruno (AK’s founder). This is
the opportunity:
• to share experiences, to talk about difficulties we met
and to help each other,
• to present commercial actions, viewpoints about past
actions, and solutions brought to clients, as well as
clients’ feedbacks about actions performed.
All consultants are encouraged to share their opinions,
their ideas and their recommendations, which
develops teamwork and team spirit.
They allow us to maintain a dynamic approach of our
quality enhancement processes as well as to reinforce
our know-how and to ensure our clients are satisfied.”

25. PHILANTHROPY
23
Nature
-offsets each consulting day by planting a tree in a forestry project since its creation
www.thetreehub.com
-encourages its staff to travel by train and bike.
Health
-provides donations to the Luxembourg Cancer foundation and the neurology
department of CHL www.cancer.lu /
-encourages the members of its network to adopt this same responsible behavior.
People
-supports Non-Profitable Organizations such as La Source and CDR. The objective of
these organizations is to train unemployed persons in order perform professional
insertion.www.lasource.be / http://www.halledehan.be/
orientation_professionnelle.html
Advisory Key also supports the foundation KRIIBSKRANK
KANNER Luxembourg which helps children with advanced serious illness.
http://www.fondatioun.lu/
As part of its corporate social responsibility, Advisory Key :

26. CONTACTS
24
For further information, please contact
Office : +352 26 45 99 85
contact@advisorykey.com
www.advisorykey.com
Address : 169, rue de Beggen L-1221 Luxembourg
Chief Executive Officer
Bruno Van de Vloet