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Vietnamese interest and expectation for Metro service
In many years, motorbike is the most popular transportation in Vietnam. With the development of society and economics, people now have many other options for their daily movement, such as rideshare or metro.
This survey is conducted to discover whether the popular of rideshare and metro launching in the future can change driving motorbike frequency or not.
The survey gained opinions from more than 600 respondents in July 2019, among 18 - 45 years old male / female in Vietnam.
In many years, motorbike is the most popular transportation in Vietnam. With the development of society and economics, people now have many other options for their daily movement, such as rideshare or metro.
This survey is conducted to discover whether the popular of rideshare and metro launching in the future can change driving motorbike frequency or not.
The survey gained opinions from more than 600 respondents in July 2019, among 18 - 45 years old male / female in Vietnam.
Vietnamese interest and expectation for Metro service
1.
Q&Me is online market research provided by Asia Plus Inc.
Current motorbike usage and interest in metro
Asia Plus Inc.
2.
Overview
In many years, motorbike is the most popular
transportation in Vietnam. With the
development of society and economics,
people now have many other options for their
daily movement, such as rideshare or metro.
This survey is conducted to discover whether
the popular of rideshare and metro launching
in the future can change driving motorbike
frequency or not.
The survey gained opinions from more than
600 respondents in July 2019, among 18 - 45
years old male / female in Vietnam.
3.
Motorbike ownership
Q. Do you have your own motorbike? (N=602).
More than 90% have their own motorbike as
main transportation
Yes, 92%
No, 8%
4.
Frequency of driving motorbike
54% increase frequency of driving motorbike. The current frequency is raised to
everyday/almost everyday with 87%.
30%
24%
40%
5%1%
Changing in driving motorbike frequency
Clearly increase Slightly increase Not change
Slightly decrease Clearly decrease
Q. How often do you "drive" motorbike currently/ past 1 year? How does your frequency of driving motorbike change in past 1 year? (N = 602)
87%
6%
4%
1%
2%
64%
21%
8%
3%
4%
Everyday/ almost every day
4-5 days/ week
2-3 days/ week
1 days/ week
Less than 1 day/ week
Past 1 year Current
Frequency of driving motorbike
5.
Metro awareness among Vietnamese
No more than 31% understand what metro is clearly. Recognition is higher
among the elderlies
31%
39% 35%
22%
29% 27%
37%
56%
53%
55%
60%
56% 63%
51%
13% 8% 10%
18% 16% 11% 12%
Total HCM HN Others 18 - 24 25 - 29 30+
By profile
Yes, clearly Yes, have heard of it No
31%
56%
13%
Total
Yes, clearly Yes, have heard of it No
Q. Have you ever known/ heard about metro before? (N=602).
6.
Awareness about having metro in Vietnam
69% are aware that Vietnam will have metro. High in HCM andHanoi
69%
18%
13%
Total
Yes No Do not know about Metro
Q. Have you ever known/ heard about metro before? (N=602).
69%
76% 75%
60% 63%
70% 74%
18%
16% 15%
22% 22%
19% 14%
13% 8% 10%
18% 16% 11% 12%
Total HCM HN Others 18 - 24 25 - 29 30+
By profile
Yes No Do not know about Metro
7.
Interest in using metro in Vietnam
51% are interested in using metro. Higher among HCM respondents
27%
24%
14%
4%
18%
13%
Total
Very interested Interested
Average not interested
Do not know Vietnam will have metro Do not know about metro
Q. Have you ever known/ heard about metro before? (N=602).
27%
38%
22% 23% 27% 30% 24%
24%
25%
25% 22%
19%
25%
29%
14%
11%
23%
11% 13%
12% 17%
18%
16% 15%
22% 22%
19% 14%
13% 8% 10%
18% 16% 11% 12%
Total HCM HN Others 18 - 24 25 - 29 30+
Very interested Interested
Normal Not interested
Do not know Vietnam will have metro Do not know about metro
8.
Objective to use metro (HCM / Hanoi)
The usage intention is for the irregular usage for weekend etc.
28%
45%
27%
29%
49%
22%
26%
41%
33%
As daily transportation As weekend or irregular usage Not sure / not intend to use it
Total HCM HN
Q. How do you want to use metro? (N=213).
9.
Metro: Reasons of interests
25%
16%
16%
16%
13%
11%
11%
Convenience
Free from smog
Good for hangout with others
Safer
Budget saving
No traffic jam
Interest in the new things
Expectation is the convenience. High expectation as the
transportation which is free from smogs
Q. . What are the reasons that you are interested
10.
Metro: Reasons of concerns
28%
24%
22%
9%
5%
2%
Inconvenience route
No metro nearby
Prefer to use motorbike
Not trust in metro
Do not like metro concept
Afraid of motion sickness
Concern is the lack of the route and the lack of the stations
nearby
Q. What are the reasons that you are not interested
13.
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
14.
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of May, 2019
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
15.
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
16.
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
17.
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043