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Corona virus impact in Vietnam

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The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives

This survey was conducted among 18-49 years old of 672 samples in 2020 February

Published in: Marketing
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Corona virus impact in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Corona virus impact on Vietnamese behaviors Asia Plus Inc.
  2. 2. Overview The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives This survey was conducted among 18-49 years old of 672 samples in 2020 February
  3. 3. Wearing mask 89% wear mask when they are inside, 47% wear them when inside 56%33% 8% 2% When in outside Always Often Sometimes Rarely Never Q. Do you wear mask when you go out / inside? 19% 28% 27% 16% 10% When inside Always Often Sometimes Rarely Never 89% 47%
  4. 4. Mask in use 88% 47% Disposable mask Clothes mask 88% wears disposable mask, 47% wears clothes mask Q. What kind of masks do you use?
  5. 5. Go out frequency change 47% 31% 18% 4% Decreased significantly Decreased a little No change Increased Q. Does the frequency that you go out change due to corona virus issues? 80% decreased their frequency of going out due to virus issues 80%
  6. 6. Things that Vietnamese do less Q. Please choose if time to spend for the following usage has changed in past 2 - 3 weeks (calculated only among those who do the selected activities) 80% and more people decrease the frequency of entertainment, friends hang out, eat out 61% 46% 56% 53% 45% 29% 25% 36% 27% 28% 27% 39% 83% 80% 80% 79% 69% 66% Decreased significantly Decreased a... Gap (decreased - increased)
  7. 7. Things that Vietnamese do more Media consumptions such as internet, TV has increased. The frequency of online food delivery went up. 27% 29% 27% 26% 22% 28% 22% 16% 12% 10% 10% 11% 36% 33% 27% 16% 7% 3% Increased a... Increased... No change Q. Please choose if time to spend for the following usage has changed in past 2 - 3 weeks (calculated only among those who do the selected activities)
  8. 8. Respondent profile (N=672) Male, 52% Female, 48% Gender 16-24, 29% 25-29, 31% 30-39, 35% Age HCM, 42% Hanoi, 31% Others, 27% City
  9. 9. Q&Me – Market research service with technology
  10. 10. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  11. 11. Kadence Vietnam in our team Kadence Vietnam to be a part of our team to offer the full research service with technology Strong in online research with 500K panels, with own development team and platform Renowned for traditional data collections and qualitative survey (focus group) Full research service endorsed with technology
  12. 12. Our research service More powerful data collection service + focus group interview by the professional team to provide the better market understanding Online market research Offline market research Focus group interview Insight finding by the professional moderator and project team Face-Face data collection with tech-based monitoring Quick and easy research with quality from 500K panels
  13. 13. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 500,000 members as of Jan, 2020 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  14. 14. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  15. 15. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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