This document discusses the concepts of cost and revenue and how they relate to profit maximization for firms. It defines key cost concepts like fixed vs variable costs, historical vs replacement costs, and private vs social costs. Cost is determined by factors like plant size, output level, input prices, productivity, technology, and management efficiency. In the short run, total costs increase with output while average costs initially decrease and then increase due to limitations on varying fixed costs. Maximizing profit requires increasing revenue and decreasing costs.