Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a strong brand portfolio and distribution networks across India. HUL faces competition from other companies in its various product categories like soaps, hair care, oral care, and laundry care. However, through strategic initiatives like Project Shakti and investments in rural markets, HUL maintains market leadership in India.

1. COMPETITIVE ANALYSIS OF COMPANY OF OUR OWN CHOICE

2. Presented By Raj Kumar Thanvi 19 Mukesh Singh 30 Swati Singh 31 Satya Prakash Singh 46 Ankita Singh 68 Shashi Bhushan Singh 69

4. Hindustan Lever Ltd. Hindustan Unilever Ltd. IS NOW

5. Mr. Harish Manwani Chairman Mr. Douglas Baillie CEO VISION

6. INTRODUCTION INTRO India's largest Fast Moving Consumer Goods company with 80 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The mission – “add vitality to life.”

7. Contd.. Sales growth in 2008-09 is 15.5% Operating margin increased by 0.4% from 14% to 14.4% in the year 2008-09 Gross sales is 21649.51 crores Share price Rs 237.50

10. PRODUCT SEGMENTATION OF HUL

11. COMPETITIVE SITUATION OF HUL WITH ITS COMPETITORS

12. PRODUCT RANGE BREAK-UP STRIVING ASPIRING AFFLUENT

13. PERSONAL WASH BY HUL HUL is the market leader in the soap segment in India

14. Competitors of HUL SOAPS HUL brands Lux Rexona Breeze Lifebuoy Competitors brands Santoor, Chandrika Cinthol, Mysore Sandal Godrej no. 1, Nirma Dettol

15. Competitors of HUL SOAPS HUL brands Pears Dove Hamam Competitors brands Santoor, Camay Margo

16. 57% 55% 55% 52% 10% 9% 8% 8% 9% 5% HUL’s SOAP MARKETSHARE

17. The HUL Hair Care

18. Competitors of HUL Hair Care Sunsilk Clinic Plus Dove Pantene Head & Shoulders L’Oreal, Garnier

19. Welcome to the segment Of HUL Oral Care

20. Competitors of HUL Oral Care Pepsodent Close Up Colgate Meswak Dabur Red Anchor

21. 48% 32% 2% 46% 47% 7% 30% 8% 30% 7% TOOTHPASTE MARKET SHARE

22. HUL COSMETICS

23. Competitors of HUL Cosmetics Lakme Ponds Revlon Maybelline L’Oreal Nivea Charmise

24. HUL LAUNDRY CARE

25. COMPETITORS SURF EXCEL: ARIEL WHEEL: NIRMA RIN: TIDE

26. SWOT ANALYSIS Strengths: Strong brand portfolio,price,quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. 3400 distributers 16 million outlets over the world. 700 million customer base. Strong R&D of the company Highly skilled human resource. Corporate Social Responsibility(CSR)

27. Weaknesses: Strong Competitors. Low exports level(at present). Changing consumption pattern. High advertising costs. SWOT Analysis

28. Opportunities: Large domestic market – over a billion population. Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. SWOT Analysis

29. Threats: Tax and regulatory structure. Mimic of brands Entry of ITC in FMCG sector. Increasing cost of raw material. SWOT Analysis

30. STRATEGIC FOCUS OF UNILEVER Remain in tune with its markets and stays ahead of the competition

31. STRATEGIES FOLLOWED AT HUL Distribution strategy. Distribution network(direct selling) Brand extension strategy Line extension strategy Repositioning strategy Promotional strategy-ads,(Rs700-800 cr) Segmentation strategy Premium brand Affordable brand Value for money Innovation strategy-introduction of sachet in shampoo Mergers and acquisitions strategy

33. MARKETING STRATEGIES OF HUL STRATEGIES I HAVE MADE

34. MARKETING STRATEGIES OF HUL FOR URBAN INDIA Focuses on short supply chain for distribution. To meet the every need of people everywhere. Build segments & market for the future where Unilever has strong expertise. Also uses Direct selling channel, franchisee to reach everyone e.g. Unicare.

36. For long term benefits, HUL started Project Streamline in 1997. MARKETING STRATEGIES OF HUL FOR RURAL INDIA Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states . Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers . Integrate Economic, Environment & Social objectives with Business agenda.

37. EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

38. PORTER’S FORCES

39. PORTER’S DIAGRAM

40. RIVALS Consumer in this category enjoy multitude of choices . It does not cost anything for a consumer to buy one brand of shampoo instead of another, making the industry quite competitive .

41. SUPPLIERS Consumer product faces some amount of supplier power simply because of the cost they incur when switching suppliers Suppliers that do a large amount of business with these companies are also beholden to their customers .

42. Verdict: limited supply power

43. BUYERS(CUSTOMERS) Consumer faces weak buying power because customers are fragmented and have little influence on price or product. Considering buyer power retailers it is very high since they are able to negotiate the price with the companies .

44. Verdict: Strong buyer power from retailers.

45. POTENTIAL ENTRENT Given the amount of capital investment needed to enter certain segment in house hold consumer products, the threat of new entrant is fairly low. Whether the new entrant can get its products on the shelves of the same retailers as its much larger rivals.

46. Verdict: low threat of new entrants.

47. THREAT OF SUBSTITUTE Within the consumer product industry, brand succeeds in helping to build a competitive advantage, but even the pricing power of the brands can be eroded.

48. Verdict: high threat of substitutes .

49. Corporate social responsibility Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities

51. STRATEGIES…..

52. HUL should………

53. Thank you for your time....