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Unilever
- Lever Brothers was founded in 1890 by William Hesketh Lever and was a key player in the food and household product industry, growing through acquisitions. - Lever Brothers merged with Margarine Unie in 1930 to form Unilever, which is now one of the largest consumer goods companies in the world with brands sold in 151 countries. - Today, Unilever employs over 179,000 people across its 150 country operations, including 1,677 employees in Pakistan.
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Unilever
- 3. HISTORY • Lever brothersis founded by WILLIAM HESKETH LEVER in 1890 • Key player in food & household product industry • Historically grew through acquisitions
- 4. INTRODUCTION • LEVER BROTHERS,THE OLD NAME OF UNILEVER CHANGED INTO UNILEVER AFTER THE MERGER OF LEVER BROTHERS & MARGARINE UNIE IN 1930 UNILEVER IS A MULTI NATIONAL COMPANY IT IS ONE OF THE LARGEST CONSUMER GOODS COMPANIES IN THE WORLD ITS BRANDS ARE ON SALE IN 151 COUNTRIES
- 5. UNILEVER STAFF TODAY UNILEVEREMPLOYEES 179,000 PEOPLE IN 150 COUNTRIES WORLDWIDE TODAY UNILEVER EMPLOYEES IN PAKISTAN ARE1677.
- 6. MISSION STATEMENT Unilever's missionis to add Vitality to life.
- 7. LOGO This is thelogo of “UNILEVER”
- 8. SLOGAN “FEEL GOOD, LOOKGOOD AND GET MORE OUT OF LIFE…”
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- 10. CEO UNILEVER “PAUL POLMAN” CEO OF UNILEVER (FROM OCT. 08)
- 11. UNILEVER PAKISTAN UNILEVER PAKITANFORMERLY LEVER BROTHERS WAS ESTABLISHED IN PAKISTAN IN 1958 FIRST SITE IN PAKISTAN WAS RAHIM YAR KHAN LARGEST FMCG COMPANY NOW OPERATING AT SIX LOCATIONS IN PAKISTAN
- 12. CEO UNILEVER PAKISTAN MR.EHSAN A.MALIK CEO IN PAKISTAN
- 13. GENERAL INFORMATION NO. OFEMPLOYEES 1677 SHARES 13,293,869 SHARE HOLDERS 4171 REVENUE 40.187 BILLIONS (2008)
- 14. PORTFOLIO ANALYSIS BCG MATRIX SWOT ANALYSIS
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- 16. STARS PRODUCTS OFULP High growth rate & high market share • Lux • Sunsilk • Wall’s • Fair & lovely • Rafhan • Energile
- 17. CASH COWS Low growthrate & high market share • Surf excel • Ponds • Lipton • Close up • Blue band • Lifebuoy soap • Rexona • Knorr
- 18. DOGS Low growth rate& low market share • Wheel • Supreme tea • Lifebuoy shampoo
- 19. QUESTION MARKS High growthrate & low market share • Clear shampoo • Rin • Comfort
- 21. STRENGTHS Strong company image Strongbrand portfolio Quantity & variety Effective & attractive packaging High quality man power
- 22. CONT… Solid base ofthe company Innovative aspects Corporate behavior Health & personal care products Help people getting more out of life
- 23. WEAKNESSES High prices ofproducts Substitutes products Policy of spending for the social responsibility Lack of control in the market
- 24. CONT… Dual leadership Decrease inrevenues Reduced spending for research & development
- 25. OPPORTUNITIES Changing life styleof people New markets Increase the volume of production Low income consumers
- 26. CONT… Help in improvingpeople diet & daily lives
- 27. THREATS Competitors(P&G,) Political effects Legislative effect Environmentaleffect Economic crises
- 28. CONT… Change in lifestyle of people Chance for price war Increase in production & labour cost
- 29. PRODUCT OF FOCUS SURF EXCEL It is the oldest detergent To be present in Pakistan Since 1960.It believes That children must be free to experience their LIFE for themselves…
- 31. PRODUCT SURF EXCEL Advance Tropical Small &mighty Automatic Blue detergent Quick wash
- 32. CONT… Quality: Removal ofstain 10/10 reflects its quality Brand name: Strong brand name Packaging: attractive, colourful & unique Convenience product
- 33. RANGE OF PRODUCT 2KG 1KG 500G 200G 100G 60G
- 34. PRICE 2kg 1kg 500g 100g 60g 25g Rs405 Rs210 Rs115 Rs20 Rs10 Rs05
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- 36. CONT… Great distribution &availability Covering throughout Pakistan Distribution channel
- 37. PROMOTION Promotion is mainlythrough Ads,billboards Public relation( parks,art club & games for children) Sales promotion
- 38. MARKET SEGMENTATION Demographically: Surfexcel tropical Surf excel blue Surf excel automatic Surf excel advance
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- 40. TARGETING Surf excel topicaltargeted the segment which are more conscious about fragrance Surf excel blue targeted those who care about their fabrics Surf excel automatic has low leather formula use in only washing machines
- 41. CONT… Surf excel advancetargeted the high class Surf excel quick wash targeted hilly areas
- 42. POSITIONING Positioning of surfexcel is due to: • Brand name • High quality • Attractive packing • Removes stains 10/10 • Dirt is good (every child has the right to play and discover his own world)
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