Ritika Gogna presented to Shelly Khosla on Hindustan Unilever Limited (HUL). HUL is India's largest FMCG company with over 35 brands and a distribution network of 6.3 million outlets. It has strengths in R&D, branding, market strategy, and rural marketing initiatives. Opportunities exist in tapping rural/urban markets, acquisitions, and expanding product categories. However, HUL faces weaknesses such as competition and losing market share to other brands.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
This is a brief presentation on one of the leading FMCG companies i.e Hindustan Unilever Limited. It talks about its general overview and its comparative analysis with ITC.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
This is a brief presentation on one of the leading FMCG companies i.e Hindustan Unilever Limited. It talks about its general overview and its comparative analysis with ITC.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
During the training objective of my project was to study the market growth
Of HUL Pureit and HUL Beanstalk along with sales promotion techniques. Other than this I have organized EPP in various corporate, which include a demonstration of the product in order to increase its sales and demand.
3. HUNDUSTAN UNILEVER LIMITED
Type public company BSE : HUL .
Founded 1933.
Headquarters Mumbai.
key people harish manwani (chairman),
Nitin paranje ( CEO & MD).
Industry fast moving consumer goods.
Products home & personal care, foods ,
water purifier.
Employees over 65000 direct or indirect.
5. Basic INTRODUCTION
HUL is the market leader in Indian consumer
product.
In 2007 HUL was rated as most respected company
in India for the past 25 year by business world.
It has over 35 brands.
It has the largest number of brands in the most
trusted brand lists.
The company has the distribution channel of 6.3
million outlets.
6.
7. COMPANY PROFILE
Formed in 1933 as Lever Brothers ltd. In 1956 it is renamed
as HINDUSTAN LEVER LTD. Through the merger with
HINDUSTAN VANASPATI MFG. CO. LTD. and UNITED TRADERS
LTD.
Sales : Rs. 13,718 crores
Market capitalization: $6,660 million
Equity share: 51.55%
The company was renamed in 2007 to HINDUSTAN
UNILEVER LTD
Category: 20 companies in home & personal care and food
& beverages.
8. STRENGTHS
R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong
brand equity and name.
Strong distribution network.
Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
areas.
Part of CSR
Efficient man power:15000 employees,1400
managers.
9. OPPORTUNITIES
Tap rural markets and increase penetration in urban
areas
Mergers and acquisitions
New brand segments: medicines etc.
Diversification
Expansion of horizon outside Asia.
10. WEAKNESSES
Stiff competition with domestic and international
brands.
Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously loosing its market share due to
presence of other strong FMCG brands.
