growth and people hul

1. GROWTH AND PEOPLE
Compney decided to reconnect with its consumers to
deliver exactly what they want and
Cut overhead cost as a proportion of revenue over time .

2. HUL
HORIZON 1
Obj.of this business portfolio
was to archieve profitable
growth. Eg.-
soaps,detergents,beverages
,oil etc
HORIZON 2
Those product which would
enable the company to
achieve top line growth.eg.-
personal product,popular
foods,ice cream ,culinary
product ,homecare product
and new beverages.
HORIZON 3
Concentrated on new
business area with either
small or no market at that
moment with possibility for
future explosion.eg.-direct to
home product

3. In continuation with the above,
• Extend supply chain of about 2000
suppliers,80 factory and 7000 stockists.
• Project Shakti,launched in 2001 its covered
60,000 villages in 12 states ,already touching
75 million people.
• Company also integrated eight profit center
into two division -home and personal care
and food.

4. As result..
• Today ,the company is far more youthful in
attitude and spirit.there is greater openness
and transparency.