Unilever is a global consumer goods company that touches the lives of 2 million people daily through its 400+ brands. It generates over $30 billion in annual revenue and employs over 172,000 people worldwide. Unilever holds the number 1 market position in fast-moving consumer goods in 26 countries. Its top-selling brands include Dove, Lux, Lipton, Magnum, and Kissan jam, which has a 77% market share in India. Kissan jam has been a market leader in India since 1934 and is known for flavors like mixed fruit, mango, and pineapple.

2. Profile
• On a given day 2 million people use Unilever
Products
• With more than 400 brands focusing on health
and wellbeing of consumers, no other
company touches so many peoples life's in so
many different ways
• Out of 400, 14 brands generate sale in excess
of 1 billion a year

3. Business Facts and Figures
• Revenue of Rs 30,170 Crores in 2014
• More than 172,000 people work for Unilever
• Number 1 fast-moving consumer goods in 26
countries
• 43% of our managers are women
• 64% of controlling share held by dutch
company UNILEVER

4. Financials 2014-15
• Gross Sales – Rs 32,086 Crores
• PBT – Rs 5,523 Crores
• EPS- Rs 19.95/Share

5. Product Portfolio
• Unilever products are mainly divide into 4
1. Food & Drink
2. Home Care
3. Personnel Care
4. Water Purifier

6. Food & Drink
• Knorr
• Lipton
• Magnum
• Bru
• 3 roses
• Red Lable
• Kissan
• Kwality Walls
• Modern

7. Home Care
• Surf Excel
• Rin
• Vim
• Sunlight
• Domex
• Active wheel
• Cif
• Comfort

8. Personnel Care
• Axe
• Dove
• Lifeboy
• Lux
• Pepsodent
• Ponds
• Rexona
• Liril
• Elite 18
• Sunsilk
• Vaseline
• Pears
• Fair & Lovely
• Lakme
• Toni&Guy
• Hamam
• Clinic Plus
• TRESemme

9. Water Purifier
• Unilever PURE IT

10. HUL Product Portfolio
Revenue Share in %
ice creams 2%
soaps and
detergents 48%
personal products
26%
beverages 11%
exports 4%

11. Focus Product

12. Kissan
• Since 1934
• Mainly into fruit jams, tomato ketchup and
squashes
• The UB group, under the Late Vittal Malya
then, acquired Kissan from Mitchell bros in
the year 1950. However, in 1993, Hindustan
Unilever Limited took it over from the UB
group
• National Market share leader in Jams

13. Flavour's Available
• Mixed Fruit
• Mango
• Pineapple
• Orange Marmalade

14. Competitors
• Mapro Jam
• Druk Jam
• Mala Jam

15. Market Share (Jam’s)
Consumer Jam preferance
Others
kissan Jam 77%

16. Kissan Jam – Early campaign's
Law of appetite campaign - early
1994-95
Roti disappears with Kissan jam
campaign 1997-98

17. STP
• Segment – People who would like to have
sweet breakfast
• Target Group – All people in upper and middle
class
• Positioning –Makes food interesting

18. Kissan Jam Manufacturing Plant
Benaiganahalli, Bangalore

19. Strengths
 Strong BRAND name
 Excellent advertising and visibility
 Strong distribution network and
availability
 Flavors / Variety
Weaknesses
 Limited shelf life
 Can get monotonous at times
 Health and hygiene factor
Opportunities
 Tie ups with corporates and hotels for
breakfast
 Small SKO’s for rural areas
 Easy to carry while traveling or on the
move
Threats
 Unorganized players in Market
 Consumers are moving towards healthy
breakfast
 Cornflakes, Honey etc
SWOT