HUL's strategy focuses on the core business, offering low prices, and having an Indian connection. The strategies are formulated at multiple levels, including the corporate, operational, business, and functional levels. While Unilever's revenues come from food and HUL focuses on home and personal care with lower prices tailored for India, a shift in strategic decision-making from India to Unilever's headquarters could disadvantage HUL by hindering its understanding of the Indian market and consumers.

1. by
by1
Group FF
Group

2. HUL strategy
• Shift in strategic decision-making from
• Focus on Core Business
the subsidiary to headquarter.
• Low price
• Focusing on limited no. of products
• Indian Connect
• Innovative Packaging and
distribution ‘to earn the love and respect of India by
making a real difference to Indian’
• CSR
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3. At what different levels is strategy
formulated at HUL?
COORPORATE LEVEL STRATEGY
COORPORATE LEVEL STRATEGY
OPERATIONAL MANAGEMENT STRATEGY
OPERATIONAL MANAGEMENT STRATEGY
BUSINESS LEVEL STRATEGY
BUSINESS LEVEL STRATEGY
FUNCTIONAL LEVEL STRATEGY
FUNCTIONAL LEVEL STRATEGY
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4. Comment on the strategic decision-
Comment on the strategic decision-
making at HUL. .
making at HUL
Unilever major revenues comes from its food business
Unilever major revenues comes from its food business
85 % of net profit from the home and personal care business
85 % of net profit from the home and personal care business
HULs offers low price whereas Unilever’s premium priced.
HULs offers low price whereas Unilever’s premium priced.
HUL strategies to the special need of the Indian business environment.
HUL strategies to the special need of the Indian business environment.
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5. Shift in strategic decision-making from India to Unilever’s headquarters
could prove to be advantageous to HUL or not.
It will affect the company business in Indian market.
Indian subsidiaries can easily perceive Indian consumer
mind-set.
better edge to its competitor in Indian market.
Chances of not concentrating in rural marketing.
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6. Shift in strategic decision-making from India to Unilever’s headquarters
could prove to be advantageous to HUL or not.
It will affect the company business in Indian market.
Indian subsidiaries can easily perceive Indian consumer
mind-set.
better edge to its competitor in Indian market.
Chances of not concentrating in rural marketing.
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