Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods (FMCG) company. It has a strong presence across India in both urban and rural areas. HUL faces competition from other domestic and multinational FMCG firms. However, it maintains an advantage through its large scale of operations, extensive distribution network, and portfolio of popular brands that serve a wide range of price points. The company continues to focus on innovation and adapting its products to evolving consumer demands in India.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
Hindustan Unilever Limited Presentation.
History and background.The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
HUL is the largest FMCG company in India.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
This presentation will gives a brief idea of FMCG Industry (especially tooth-paste market, detergent industry). It will gives you a deep description about industry.
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Restaurants and traditional food joints has been an age old concept with the dominance of a large number of unorganized players operating as street vendors, roadside eateries and stand-alone restaurants. However, with growing urbanization and changing lifestyles, the organized players have occupied a firm foot hold in this market which is worth INR 580 bn and shows huge potential for
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The competition section provides an overview of the competitive landscape in the industry illustrating the share of organized and unorganized players and the entry route for the foreign players into the Indian market. It also includes brief profiles of major domestic companies in each segment of the organized restaurant market.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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1. INTRODUCTION
FMCG Industry:
• FMCG products are products that have
quick shelf turnover, at relatively low cost
and don’t require a lot of thought, time
and financial investment to purchase.
• FMCG Industry mainly deals with
production, distribution & marketing of
packaged goods to all consumers
2. FMCG Industry in India:
• Present
– Fourth largest sector in the economy
– Size - US$13.1 billion
– Strong MNC Presence
– Well established distribution network
– Competition between organized and
unorganized sector
– Low Costs of labour and Easy
availability of key raw materials
3. FMCG – Major Domestic Players
• Domestic Players
– Britannia India Ltd (BIL)
– Dabur India Ltd
– Indian Tobacco Corporation Ltd (ITCL)
– Marico
– Nirma Limited
4. FMCG – Major Foreign Players
• Foreign Players
– Cadbury India Ltd (CIL)
– Cargill
– Coca Cola
– Colgate-Palmolive India
– H J Heinz Co
– Hindustan Unilever Ltd (HUL)
– Nestle India Ltd (NIL)
– PepsiCo
– Procter & Gamble Hygiene and Health Care
Limited
5. Hindustan Unilever Ltd
• HUL touches the lives of two out of every three
Indians everyday
• Part of the €40 billion Unilever Group. The
Group has more than 400 brands spanning 14
categories of home, personal care and food
products
• Presence in over 100 countries and employs
more than 174,000 people worldwide
• The Company was incorporated in 1933 but its
products have been sold in India since 1888
6. Hindustan Unilever Ltd
• India’s largest FMCG Company
• Headquartered in Mumbai
• Over 700 million consumers
• More than 15,000 employees, including
1,300 managers
• More than 200 highly qualified scientists
and technologists
• Shares listed at BSE (Stock code -
500696) and NSE (Stock code –
HINDUNILVR)
• Shareholder base of over 3.5 lakh
7. HUL – The Journey so far…
1931: HUL set up its first subsidiary
1956: HUL offered 10% of its equity to the Indian public
1972: Lipton Acquisition
1984: Brooke Bond Acquisition
1986: Pond’s Acquisition
2000: Modern Foods Acquisition
8. HUL – Mission
Mission
Unilever's mission is to add Vitality to
life. We meet everyday needs for
nutrition, hygiene, and personal care
with brands that help people feel good,
look good and get more out of life.
9. HUL – Geographic Presence
• Production
More than 35 manufacturing locations
across India, with major hubs being Assam,
Uttaranchal, Himachal Pradesh,
Pondicherry and Dadra & Nagar Haveli
• Marketing – All States in India, Project
Shakti
10. HUL – Product Portfolio
Revenue Share
Ice Creams
Soaps and Detergents
Other 2%
Operations 8%
Personal Products
Foods (Bakery)
1% Beverages
Exports Soaps and
4% Detergents Exports
48%
Foods (Bakery)
Beverages Personal
11% Products Other Operations ( Water etc.)
26%
Ice Creams
12. STRENGTHS
Strong parentage and R&D, healthy cash
coffers to support innovation
Strong position in most of the categories
of its presence
Unmatched distribution network , a must
to cater rural markets
STRENGTHS
Presence across price points to straddle
across entire income pyramid
Healthy Shareholder Returns in the form
of RoE and dividend yield
Native Know How
13. WEAKNESSES
49% of HUVR's sales
come from detergents
and personal wash
WEAKNESSES
Increase in Ad
Spending, which may
affect the margins
14. OPPORTUNITIES
OPPORTUNITIES
• Change in Rural • Favorable • Consumer
India’s source of Demographics expenditure in food
income • Increasing sector rose by 13%
• Government Focus Consumer • Valued at USD240mn
• Futures Market aspirations – packaged foods –
• Increase in MSP • Buoyant topline for 5%, 14%(g)
FMCG companies • Modern retailing
• Massive Election
gaining coverage
Spending
Consumer
Growing Opportunity
sector on a
opportunities in Food
secular
in Rural India growth trend Sector
15. THREATS
Losing market share in Stiff competition from local
most of the categories , as well as MNC players
Matured and Growing
THREATS
- Rural income is yet dependant
Receding pricing power on agriculture and in turn
monsoon
- Spurious Products
17. PORTER’S FIVE FORCE
MODEL…
Threat of New Entrant Supplier Power
•Time and Cost of Entry
•Specialist Knowledge
• Number of
•Economies of Scale Suppliers
•Cost Advantage •Size of Suppliers
•Technology Protection •Your Ability to
•Barriers to Entry Change
•Cost of Changing
Threat of Substitution
•Substitute Performance
•Cost of Change
Buyer Power Competitive Rivalry
• Number of Customers • Number of Competitors
• Size of Each Order •Quality Differences
• Differencebetween •Other Differences
Competition •Switching Costs
• Price Sensitivity •Customer Loyalty
• Ability to Substitute •Costs of Leaving Market
• Cost of Changing
18. THREAT OF NEW ENTRANT
• In early 2000, HUL decided to enter Retail Market through
direct selling brand (B2C) by the name SANGAM direct
• Started in Bombay…with 2 stores, Sangam has vision to
grow to 15stores.
• With highly competitive retail market, Sangam faced 3
problems:
– Specialized knowledge
• Space constraints
• Cost disadvantage (No disc on competitor’s product)
• Time and Cost
19. COMPETITIVE RIVALRY
• Number of Competitors
• Quality Differences
• Other Differences
• Switching Costs
• Customer Loyalty
20. SUPPLIER POWER
• Large economies of scale
• HUL adopts Backward
Integration, therefore
– No. of suppliers are less
– Size of Suppliers are moderate
– Ability to Change is Flexible
– Cost of Changing is Low
21. BUYER POWER
• No. of customer’s is moderate
• Size of Each Order is in Bulk quantity
• Price Sensitivity
• Ability to substitute
• Cost of changing
• Tie-ups with local complementary product
manufacturer to get products at cheaper
and minimal rates
23. HUL VALUE CHAIN
• Business optimisation through
Technology
• Integrating suppliers and distributers
through SAP
• Best marketing talent from top B schools
• TPM and product flexibility in Operations
• Emotional buying of satisfied customer
Editor's Notes
FMCG IndustryFMCG products are products that have quick shelf turnover, at relatively low cost and don’t require a lot of thought, time and financial investment to purchaseFMCG Industry mainly deals with production, distribution & marketing of packaged goods to all consumers.
FMCG Industry in IndiaPresentFourth largest sector in the economySize - US$13.1 billionStrong MNC PresenceWell established distribution networkCompetition between organized and unorganized sectorLow Costs of labour and Easy availability of key raw materials.