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Conventions
Based on Form and Genre Research
Masthead
• This is conventional for every magazine, and is always positioned in the top horizontal third of the front
cover.
• It should be short and memorable – I am thinking of using the title ‘RIFT’ as it adheres to this convention.
• It should not change in colour of style too much in different editions of the same magazine.
• It should be geared towards its target audience and genre, as it can be presented in a variety of fonts, colours,
styles – I shall be using a rustic font in order to fit in with the Indie/Rock genre.
• The colour of the masthead should contrast it’s background colour, and it should be large in order to stand
out and catch the reader’s eye.
• As I have a sophisticated target audience, my masthead will be simplistic but bold, like the pictures shown.
• The majority of mastheads of other magazines of this genre are RED, as this colour connotes energy,
passion and action – all of which relate to this genre. I shall most likely be sticking to this convention.
Cover Lines
• The cover lines on the front cover refer to something inside of the magazine – in my case the main cover
line (the Splash) will refer to the double page spread, and will refer to the main image.
• Other images on the front cover should be part of a cover line, and should have information on who or
what the picture is referring to and what information will be given in reference to this inside of the
magazine.
• The colour of the text on the cover lines should contrast that of the background to make them easy reading
for the audience, and also stand out against the background image.
• I shall be using quite a few cover lines, as music magazines typically would in order to show that they are
packed with information and worth the money.
• My cover lines will include information on bands featured in the magazine, reviews, interviews and the
double page spread will be shown in the splash.
• Some magazines also feature a skyline, however I shall probably not be including one into my production.
Contents Page
• Contents pages generally feature the masthead with a short title such as ‘Contents’ or ‘Inside this week’. I
shall be adhering to this convention and shall most likely be using the title ‘Contents.’
• Many contents pages also feature a letter from the editor to add a personal touch, however I shall not be
using this convention.
• Contents pages usually feature more text than images, which I shall be sticking to as the main purpose of the
contents page is to inform.
• Many contents pages use small rectangle images which feature medium shots of the artists concerned or
pictures of live performances, which I shall be using, and one big image.
• As my magazine will be aimed at a sophisticated audience, I shall use a simplistic colour scheme and a
structured layout, and it should follow the house style of the magazine.
• I shall use subheading for different articles with a short description of what it will entail, and a list of bands
featured within the magazine, and the page shall be split into sections.
Focal Image
• On all music magazines there is a main focal image on the front cover. On pop magazines
this image tends to be a medium shot or medium close-up shot, however there is much
more variety in shot type in magazines of the Indie/Rock genre such as NME and Q.
• I will probably either be using a medium shot if I am using a picture of one artist, and a
long shot of a band because this is more inclusive.
• The artists in the band typically have direct eye contact with the camera, however sometimes
magazines of the Indie Genre may attempt to create a more controversial image in which
the artists are not looking towards the camera.
• In my magazine, the artists will be looking into the camera because it provides intimacy
between the artist and the reader.
Double Page Spread
• Double page spreads can feature interviews with artists and bands, album reviews, tour reviews, commentaries on artists
and more.
• The double page spread should refer to the celebrity featured in the focal image on the front cover of the magazine.
• It should include pull quotes, which I shall do, in order to break up the text, especially for a target audience of Fox
Thinkers.
• Some parts of the text, such as the beginnings of paragraphs or sections may be more bold or in a different colour, which
is something which I shall use because this also makes it easier for Fox Thinkers who are more likely to scan through to
draw important information.,
• The outer parts of the left and right pages should feature the most important pieces of text and images, and the right side
should hold the most important parts, as this is the page which the reader initially sees as they flick through – therefore I
will most likely put the article on this page, and an eye-catching image on the left side.
• Any footnotes should be on the inside part of the d0uble page spread, as this is the part which the reader’s attention is least
drawn to.

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Conventions

  • 1. Conventions Based on Form and Genre Research
  • 2. Masthead • This is conventional for every magazine, and is always positioned in the top horizontal third of the front cover. • It should be short and memorable – I am thinking of using the title ‘RIFT’ as it adheres to this convention. • It should not change in colour of style too much in different editions of the same magazine. • It should be geared towards its target audience and genre, as it can be presented in a variety of fonts, colours, styles – I shall be using a rustic font in order to fit in with the Indie/Rock genre. • The colour of the masthead should contrast it’s background colour, and it should be large in order to stand out and catch the reader’s eye. • As I have a sophisticated target audience, my masthead will be simplistic but bold, like the pictures shown. • The majority of mastheads of other magazines of this genre are RED, as this colour connotes energy, passion and action – all of which relate to this genre. I shall most likely be sticking to this convention.
  • 3. Cover Lines • The cover lines on the front cover refer to something inside of the magazine – in my case the main cover line (the Splash) will refer to the double page spread, and will refer to the main image. • Other images on the front cover should be part of a cover line, and should have information on who or what the picture is referring to and what information will be given in reference to this inside of the magazine. • The colour of the text on the cover lines should contrast that of the background to make them easy reading for the audience, and also stand out against the background image. • I shall be using quite a few cover lines, as music magazines typically would in order to show that they are packed with information and worth the money. • My cover lines will include information on bands featured in the magazine, reviews, interviews and the double page spread will be shown in the splash. • Some magazines also feature a skyline, however I shall probably not be including one into my production.
  • 4. Contents Page • Contents pages generally feature the masthead with a short title such as ‘Contents’ or ‘Inside this week’. I shall be adhering to this convention and shall most likely be using the title ‘Contents.’ • Many contents pages also feature a letter from the editor to add a personal touch, however I shall not be using this convention. • Contents pages usually feature more text than images, which I shall be sticking to as the main purpose of the contents page is to inform. • Many contents pages use small rectangle images which feature medium shots of the artists concerned or pictures of live performances, which I shall be using, and one big image. • As my magazine will be aimed at a sophisticated audience, I shall use a simplistic colour scheme and a structured layout, and it should follow the house style of the magazine. • I shall use subheading for different articles with a short description of what it will entail, and a list of bands featured within the magazine, and the page shall be split into sections.
  • 5. Focal Image • On all music magazines there is a main focal image on the front cover. On pop magazines this image tends to be a medium shot or medium close-up shot, however there is much more variety in shot type in magazines of the Indie/Rock genre such as NME and Q. • I will probably either be using a medium shot if I am using a picture of one artist, and a long shot of a band because this is more inclusive. • The artists in the band typically have direct eye contact with the camera, however sometimes magazines of the Indie Genre may attempt to create a more controversial image in which the artists are not looking towards the camera. • In my magazine, the artists will be looking into the camera because it provides intimacy between the artist and the reader.
  • 6. Double Page Spread • Double page spreads can feature interviews with artists and bands, album reviews, tour reviews, commentaries on artists and more. • The double page spread should refer to the celebrity featured in the focal image on the front cover of the magazine. • It should include pull quotes, which I shall do, in order to break up the text, especially for a target audience of Fox Thinkers. • Some parts of the text, such as the beginnings of paragraphs or sections may be more bold or in a different colour, which is something which I shall use because this also makes it easier for Fox Thinkers who are more likely to scan through to draw important information., • The outer parts of the left and right pages should feature the most important pieces of text and images, and the right side should hold the most important parts, as this is the page which the reader initially sees as they flick through – therefore I will most likely put the article on this page, and an eye-catching image on the left side. • Any footnotes should be on the inside part of the d0uble page spread, as this is the part which the reader’s attention is least drawn to.