Ellie Morrice proposes a magazine called AMP (Alternative Music Press) that will cover indie, rock, and alternative music genres, appealing to 16-24 year olds passionate about music. The magazine will follow conventions of similar publications like NME and Q, with the masthead in the top left corner. Articles will have a main image on the left and questions/answers format, and images will be used on the front cover, contents page, and within articles. The magazine aims to look professional while appealing to its target audience.