Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
Análisis de Contenidos y Competencia: Screaming Frog y Xpath #SeoDayMJ Cachón Yáñez
Charla sobre cómo hacer un Análisis de Contenidos y Competencia utilizando Xpath, Screaming Frog y Excel o Data Studio.
Impartida el 02/04/2020 en formato online para #SeoDay
Guía de Screaming Frog: https://rana.ninja/guia-definitiva-de-screaming-frog/
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
Análisis de Contenidos y Competencia: Screaming Frog y Xpath #SeoDayMJ Cachón Yáñez
Charla sobre cómo hacer un Análisis de Contenidos y Competencia utilizando Xpath, Screaming Frog y Excel o Data Studio.
Impartida el 02/04/2020 en formato online para #SeoDay
Guía de Screaming Frog: https://rana.ninja/guia-definitiva-de-screaming-frog/
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Oftmals orientiert man sich im E-Commerce SEO an Größen wie Amazon, Otto oder Zalando und das ist falsch! Viel mehr können wir meiner Meinung nach von Onlinehops lernen, die in kurzer Zeit exorbitant gewachsen sind und damit zeigen was aktuell im SEO funktioniert. Genau hier setzt meine Session an und ich zeige Dir welche SEO-Prinzipien die aktuell am stärksten wachsenden Onlineshops Deutschlands einsetzen. Dafür „seziere“ ich Dir Stück für Stück jedes Beispiel, so dass Du am Ende mit mindestens einem neuen Impuls für Deinen Onlineshop mitnehmen wirst. Außerdem erwartet Dich - Wie Interne Verlinkung auf Weltklasse-Niveau funktioniert - Die Lösung um Rankings für informative und transaktionale Keywords auf einer Kategorie zu bekommen - Wer das Thema Content (Ratgeber, Magazin etc.) auf eine neue Stufe hebt und damit signifikante Business Relevanz schafft Der Vortrag ist eine Erweiterung zu meinen regelmäßigen DESI 250 Debriefings unter stefan-vorwerk.de und zeigt exklusive Beispiele, die vorher noch nie in der Art veröffentlicht wurden, also auch für Leser interessant!
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Oftmals orientiert man sich im E-Commerce SEO an Größen wie Amazon, Otto oder Zalando und das ist falsch! Viel mehr können wir meiner Meinung nach von Onlinehops lernen, die in kurzer Zeit exorbitant gewachsen sind und damit zeigen was aktuell im SEO funktioniert. Genau hier setzt meine Session an und ich zeige Dir welche SEO-Prinzipien die aktuell am stärksten wachsenden Onlineshops Deutschlands einsetzen. Dafür „seziere“ ich Dir Stück für Stück jedes Beispiel, so dass Du am Ende mit mindestens einem neuen Impuls für Deinen Onlineshop mitnehmen wirst. Außerdem erwartet Dich - Wie Interne Verlinkung auf Weltklasse-Niveau funktioniert - Die Lösung um Rankings für informative und transaktionale Keywords auf einer Kategorie zu bekommen - Wer das Thema Content (Ratgeber, Magazin etc.) auf eine neue Stufe hebt und damit signifikante Business Relevanz schafft Der Vortrag ist eine Erweiterung zu meinen regelmäßigen DESI 250 Debriefings unter stefan-vorwerk.de und zeigt exklusive Beispiele, die vorher noch nie in der Art veröffentlicht wurden, also auch für Leser interessant!
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 201497th Floor
Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessLisa Maria Martin
Presented at the Content Strategy Summit, August 19, 2014.
You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation.
And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy.
Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
10 Content strategy visuals that changed the worldSue Davis
Lightning talk slides from London Content Strategy Meetup 26 February 2013. Accompanying video of me talking through it is here: https://togetherlondon.com/talks/meetup/2013-02-26/davis
Storymapping: A MacGyver Approach to Content StrategyDonna Lichaw
** Authored and presented with Lis Hubert **
Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of company content with organizations that are short on time and cash? Enter the storymapping approach.
Join Donna and Lis as they take you with them on their journey working with a New York City-based nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to helping to map content needs to business and user goals.
In this session you will learn:
• How to do quality content strategy work even when constraints are many
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you
• How storymaps can be used across different touchpoints and content areas to improve the user experience.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today’s world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can’t keep creating more content for each of these new devices and channels. We’d go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that can travel and shift while keeping its meaning and message intact. Content that’s trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it’s being consumed.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
My presentation from the Office 2.0 Conference. It's a discussion on the changing nature of knowledge workers and how their organisations can help them be better at their jobs and more productive.
The slides alone don't make quite as much sense as they do with the audio.
Jar Creative is a Digital Experience Design Agency based in Toronto, Canada. We help leading brands design better websites and web based applications.
This is our work and how we do it.
Esta presentación plantea las características, cualidades y competencias de los verdaderos trabajadores del conocimiento, es una actitud un estilo de vida.
Trabajadores del Conocimiento 2.0 se parecen a este
- Estan en toda la organización
- Amplias habilidades sobre una base sólida
- No está vinculado a un solo lugar
- Se conecta con los colegas, compañeros y clientes
a través de comunidades en todas partes
- Entiende "la forma de hacer las cosas aquí"
- Utiliza muchas herramientas
- Ninguna edad en particular
- Informados, interesados, comprometidos, contribuyendo
- Comparte ‣ y distribuye libremente la información
Es Ud un trabajador del conocimiento 2.0?
Digital Strategies for Learning A Student-Centered ApproachJay Collier
As learning technologies evolve at a dizzying pace, boundaries are blurring between enterprise systems, classroom technologies, expanded learning platforms, and personal learning networks.
One way to approach this era of disruptive innovation is through an ecosystem framework, integrating a spectrum of digital learning technologies from a learner-centered platform.
In this presentation, I provide the context for educational innovation in Maine, and share several lenses for viewing digital learning technologies, from the perspectives of organizations, educators, and learners.
- 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it’s important to face head-on the challenges it poses. With all the time and energy content strategy requires, it’s sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping—and not harming—our cause?
You’ll learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What “content success” means to our customers
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
The Truth About Content: Broken Dreams and the Big FixKristina Halvorson
AUDIO RECORDING: https://schedule.sxsw.com/2018/events/PP97098
The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you’re stuck with a vast wasteland of unread, unwatched content. What’s the next right move? More promotion? Different content? Can AI help? Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future.
In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don’t need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017
As content professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate.
Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. A brand is a promise. By
identifying and authenticating
a product or service it delivers
a pledge of satisfaction and
quality.
— Walter Landor
5.
6. Brands are now used more than
they are preferred.
Functional benefits and relevance
now outweigh the intangible and
emotional allure of a brand.
— The Brand Bubble
by John Gerzema and Ed Lebar
15. The single most important thing
most Web sites can offer to their
users is content that those users
will find valuable.
— The Elements of User Experience
Jesse James Garrett
16.
17. NAV BAR
sign in
ROTATING PROMO AREA
PRODUCT HIGHLIGHTS
EDUCATIONAL
CONTENT
PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4
CREDIT CARD
29. REI employees are called upon to evaluate gear
in an outdoor setting, allowing staff members to
offer feedback on gear performance and remain
experts in the gear they sell.
And although not all employees have summited
Mount Everest, they all can help customers find
the right outdoor gear and clothing for any
outdoor adventure.
REI employees are recognized throughout the
outdoor industry for their product knowledge
and expertise.
30. At Room & Board, we partner with small,
family-owned businesses that use a
combination of time-honored techniques and
innovative technology to build furniture that
stands the test of time.
This approach gives you the best of both
worlds—handcrafted quality with precision and
attention to detail.
We're committed to helping these artisans
preserve the American tradition of
handcraftsmanship.
40. Late content is consistently one of the
reasons for project delays.
The task itself and resources needed to
complete the task are seriously
underestimated.
Accept it. Plan for it. Charge for it.
— Web Redesign 2.0: Workflow That Works
Kelly Goto & Emily Cotler
46. SKILLSET.ORG
Business
Analyst
User
Project Production
Experience
Manager Assistant
Architect
Account
Producer Designer
Manager
New
Information
Business Web Analyst Developer
Architect
Developer
Content Usability
Strategist Specialist Programmer
SEO Technical
Specialist Assistant
Server
Web Editor Admin
Web Writer
50. ANALYSIS
Align on business objectives and user goals
Identify success metrics
Define risks and how to mitigate
Create a strategic foundation for content
strategy (recommendations)
51. ANALYSIS
Brand and messaging
Channels
User research
Competitor site audits
Site metrics
Government or regulatory requirements
52. ANALYSIS
SEO strategy
Current content assets
Global business and communications strategies
Technical infrastructure
Stakeholder roles, skill sets, agendas, politics
Relationship to other sites, databases, campaigns,
brand strategies, print materials
53. STRATEGY
What content do we need, and why?
How will the content be structured?
How will users find your web content?
How we will get from today to launch?
What's next once the content is "out there "?
How do these recommendations impact our business?
55. BIG RESULTS
Better user experience
Greater brand consistency
New operational efficiencies
Better risk management through better controls
Improved SEO and analytics
More effective personalization and targeting