In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Similar to What Makes your SEO Fail (and how to fix it) #BrightonSEO (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
¿Cómo sacar el máximo provecho al SEO internacional evitando errores comunes y maximizando resultados? En esta presentación comparto criterios, pasos y herramientas a usar.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
What Makes your SEO Fail (and how to fix it) #BrightonSEO
1. #seosuccess by @aleyda from @orainti for #brightonseo#seosuccess by @aleyda from @orainti for #brightonseo
WHAT MAKES YOUR SEO FAIL
(AND HOW TO FIX IT)
2. #seosuccess by @aleyda from @orainti for #brightonseo
When I started
working as an SEO at
an agency, I felt I was
handling too many
clients to go as in-
depth as needed…
#seosuccess by @aleyda from @orainti for #brightonseo
3. #seosuccess by @aleyda from @orainti for #brightonseo
Then I worked
in-house but got
minimum development
support to execute
due to resources /
timing constraints
#seosuccess by @aleyda from @orainti for #brightonseo
4. #seosuccess by @aleyda from @orainti for #brightonseo
Then I moved to
another in-house
position, assured tech
resources… but got
business model
constraints
#seosuccess by @aleyda from @orainti for #brightonseo
5. #seosuccess by @aleyda from @orainti for #brightonseo
Then I worked
at another agency with
far less clients, mostly
big brands, with high
bureaucracy and very
slow execution pace
#seosuccess by @aleyda from @orainti for #brightonseo
6. #seosuccess by @aleyda from @orainti for #brightonseoThanks @WillmannTobias! https://twitter.com/WillmannTobias/status/1154113730894008320
Achieving
SEO success is
complex
7. #seosuccess by @aleyda from @orainti for #brightonseo
Need of
multidisciplinary
& cross-
departmental
support
Complex to
understand
High
dependability on
external factors &
resources
On-going and
yet flexible
process
SEO success is difficult
because of the nature of SEO
Long-term
results
8. #seofail by @aleyda from @orainti for #brightonseo#seofail by @aleyda from @orainti for #brightonseohttps://twitter.com/aleyda/status/1163809007854747650
But which are the
causes for SEO
processes failure?
I did a survey!
10. #seosuccess by @aleyda from @orainti for #brightonseo#seofail by @aleyda from @orainti for #brightonseohttps://docs.google.com/forms/d/104st26vG1MQjgYMOwAA3gGfD2j4BQRaHbz7Oel6kGqg/
With the option to add any additional cause too
11. #seosuccess by @aleyda from @orainti for #brightonseo
I got 534 answers with their
top 3 causes of SEO failure
12. #seosuccess by @aleyda from @orainti for #brightonseo
Let’s take a look at the
Why SEO Processes Fail survey results
13. #seosuccess by @aleyda from @orainti for #brightonseo
Notice the difference between the top 2 causes,
which are about resources vs. the rest
14. #seosuccess by @aleyda from @orainti for #brightonseo
In fact, the top 3
causes are related
to budget/
resources issues!
15. #seosuccess by @aleyda from @orainti for #brightonseo
The top 5 failure
causes have to
do with SEO
execution
challenges
16. #seosuccess by @aleyda from @orainti for #brightonseo
The first SEO
analysis cause is
in No. 7
17. #seosuccess by @aleyda from @orainti for #brightonseo
When
organizing per
type, the top
causes are from
budget, client
management,
and restrictions
issues
18. #seosuccess by @aleyda from @orainti for #brightonseo
Avoiding these top issues will likely
minimize SEO failure!
Lack of Budget
and resources for
content, technical
and link building
implementation
Client/Project
Communication
Management issues
through the SEO
process
Implementations
restrictions and
lack of flexibility to
execute
recommendations
19. #seosuccess by @aleyda from @orainti for #brightonseo
But, are all these really part of an
SEO specialist/consultant job?
20. #seosuccess by @aleyda from @orainti for #brightonseo
They’re causing your SEO failure so you better
learn how to fix them! Let’s see how.
#seosuccess by @aleyda from @orainti for #brightonseo
21. #seofail by @aleyda from @orainti for #brightonseo
Validate that there’s
a real fit and
alignment with
client/decision
maker for an SEO
process
#seosuccess by @aleyda from @orainti for #brightonseo
1.
22. #seosuccess by @aleyda from @orainti for #brightonseo
The lack of resources and restrictions issues start
when the SEO process is qualified and sold
Is there real fit
for SEO?
Are the
expectations
aligned?
23. #seosuccess by @aleyda from @orainti for #brightonseo
There are 4 fundamental criteria to qualify by
identifying fit and align expectations in SEO
There should be
budget to invest and
team involvement to
support in content,
development and link
building
There should be
flexibility in the used
Web platform and
established processes
to implement SEO
actions
There’s acceptance
that results will be
tied to execution
and context, so
results might need
to be updated, along
actions priorities if
these change
There should be
willingness to wait
long-term and
execute at an on-
going basis to see
results
Resources Flexibility Goals Context
24. #seosuccess by @aleyda from @orainti for #brightonseohttps://en.wikipedia.org/wiki/Solution_selling
Diagnosing
customer needs
Crafting a
potential solution
Establishing
value
Understanding
the buying center
/ decision making
unit (DMU)
Positioning
proof, ROI and
the total solution
Negotiating a
win-win solution
Following up to
ensure customer
success
Prospecting
Follow a solutions sales process, in which an SEO
specialist and decision makers should be involved
25. #seosuccess by @aleyda from @orainti for #brightonseo
Although ideal scenarios are unlikely, we can
maximize the chances to have w/ “better clients”
Thanks @rebelytics!
26. #seosuccess by @aleyda from @orainti for #brightonseo
Afraid you will
never close a new
SEO client or find
a new job?
27. #seosuccess by @aleyda from @orainti for #brightonseo
Position yourself in the SEO market to attract the
right clients (what makes you the best for them?)
What’s your
specialization? SEO
area, sector, platforms,
company size
Why they should
trust you vs. others?
Establish trust based
on your experience
and past results
Why is
easier to work
with you? Make it
more convenient by
developing your own
tools, frameworks to
facilitate the
process
29. #seosuccess by @aleyda from @orainti for #brightonseo
A great fit and alignment w/ the decision maker is
fundamental, so they can become your champion
30. #seosuccess by @aleyda from @orainti for #brightonseo
Otherwise there will be more chances
to end up in these SEO failure scenarios
Thanks @IRGwebsites!
31. #seosuccess by @aleyda from @orainti for #brightonseo
Low number of great clients > High number of bad clients
Remember that it should be about
a positive ROI, not raw clients numbers
32. #seosuccess by @aleyda from @orainti for #brightonseoFollow @aprildunford and read https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
Follow @aprildunford and read Obviously
Awesome to learn about positioning
33. #seofail by @aleyda from @orainti for #brightonseo
Facilitate execution w/ actionable, prioritized,
incremental, validated recommendations2.
#seosuccess by @aleyda from @orainti for #brightonseo
34. #seosuccess by @aleyda from @orainti for #brightonseo
Your SEO process success
relies in your capacity to
get your recommendations
executed
35. #seosuccess by @aleyda from @orainti for #brightonseo
Although there might be always factors
out there that are not under our control…
36. #seosuccess by @aleyda from @orainti for #brightonseo
Not showing
how the issues
impact the site
growth
Too long and
difficult to read
document
Not connecting
with site ultimate
business goals
Not
prioritizing
based on the
impact and
criticality
Focusing on
the issues
without specifying
solutions
Lack of
continuous
communication
and validation
during
execution
Lack of
continuous
monitoring of
execution
impact
… you can also facilitate SEO execution & growth
by avoiding one-time reccos with these issues
37. #seosuccess by @aleyda from @orainti for #brightonseo
…while following certain principles that will
facilitate their implementation & maximize impact
Strategical
Contextual
Segmented
Prioritized
Actionable
Incremental
Iterative
38. #seosuccess by @aleyda from @orainti for #brightonseo
SEO audits shouldn’t be just a checklist
validating isolated optimization issues
YOUR SITE
LINKS
POPULARITY
TECHNICAL CONFIGURATION
CRAWLABILITY & INDEXABILITY
CONTENT
RELEVANCE
39. #seosuccess by @aleyda from @orainti for #brightonseo
YOUR SITE
LINKS
POPULARITY
TECHNICAL CONFIGURATION
CRAWLABILITY & INDEXABILITY
CONTENT
RELEVANCE
CONTEXT
CURRENT RANKINGS
STRATEGY
COMPETITION RANKINGS
AUDIENCE SEARCH BEHAVIOR
SERPS CHARACTERISTICS
WEBSITE BUSINESS MODEL
BUSINESS & MKT GOALS
MARKETING ACTIVITIES
OTHER DIGITAL CHANNELS
But the analysis that takes into consideration
context & strategy to drive the SEO process
40. #seosuccess by @aleyda from @orainti for #brightonseo
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Scree
nshot
SCENARIO 1
HOW CAN IT BE FIXED?
Scree
nshot
SCENARIO 1
Scree
nshot
SEO EFFECT
OPTIMIZATION STATUS
IMPLEMENTATION DIFFICULTY
IMPLEMENTATION RESOURCES
BUSINESS IMPORTANCE
Defining actions w/ importance, difficulty, resources
showing how to fix each meaningful issue
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Scree
nshot
SCENARIO 1
HOW CAN IT BE FIXED?
Scree
nshot
SCENARIO 1
Scree
nshot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
41. #seosuccess by @aleyda from @orainti for #brightonseo
Making them easy to follow with examples,
screenshots and actionable wording
Type A
Type B
Scenario 1: Update the canonicalization tag to self-refer to URLs without /
42. #seosuccess by @aleyda from @orainti for #brightonseo
Showing how the issue is affecting the site current
rankings/traffic/conversions vs. competitors
YOUR SITE
43. #seosuccess by @aleyda from @orainti for #brightonseo
X TYPE OF PAGES WHICH ARE
ERRONEOUSLY CANONICALIZED
TO WHICH PAGES
ARE THEY
CANONICALIZED?
FROM WHICH PAGES
THEY’RE LINKED?
WHAT’S THE SIMILARITY
WITH THE PAGES THEY’RE
CANONICALIZED TO?
HOW MANY LINKS GO
TO EVERY PAGE?
ARE THE PAGES TO
WHICH THEY’RE
CANONICALIZED
INDEXABLE?
ARE THE LINKS
FOLLOWED?
Segmenting and attaching affected pages of each
scenario including data to facilitate implementation
44. #seosuccess by @aleyda from @orainti for #brightonseo
HIGH PRIORITY
HIGH IMPACT WITH LOW DIFFICULTY
MEDIUM PRIORITY
HIGH IMPACT WITH MEDIUM DIFFICULTY
MEDIUM IMPACT WITH LOW DIFFICULTY
LOW PRIORITY
MEDIUM IMPACT WITH MEDIUM DIFFICULTY
HIGH IMPACT WITH HIGH DIFFICULTY
DON’T PRIORITIZE
MEDIUM IMPACT WITH HIGH DIFFICULTY
LOW IMPACT
IMPACT
1
3
2
+ DIFFICULTY
+
-
2
3
Establishing an implementation priority based on
the impact and difficulty of each recommendation
45. #seosuccess by @aleyda from @orainti for #brightonseo
RECOMMENDATIONS AFFECTED AREAS SEO EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IDEAL
PRIORITY
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES THAT
GENERATE CONTENT
DUPLICATION
INTERNAL SEARCH
RESULT PAGES
HIGH LOW LOW NO YES NO 2
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO 1
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG POSTS
FROM PREVIOUS
BLOG VERSION
MEDIUM MEDIUM LOW NO YES NO 3
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO 4
X Page A LOW MEDIUM MEDIUM YES YES NO TBD
Y Page B MEDIUM LOW MEDIUM YES YES NO TBD
Z Page C LOW LOW MEDIUM YES YES NO TBD
Putting in context in a recommendations matrix
documenting their characteristics and priority
46. #seosuccess by @aleyda from @orainti for #brightonseo
RECOMMENDATIONS AFFECTED AREAS SEO EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IDEAL
PRIORITY
SEO
ITERATION
TO INCLUDE
IT
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES THAT
GENERATE CONTENT
DUPLICATION
INTERNAL SEARCH
RESULT PAGES
HIGH LOW LOW NO YES NO 2 1ST
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO 1 1ST
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG POSTS
FROM PREVIOUS
BLOG VERSION
MEDIUM MEDIUM LOW NO YES NO 3 2ND
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO 4 2ND
X Page A LOW MEDIUM MEDIUM YES YES NO TBD NONE
Y Page B MEDIUM LOW MEDIUM YES YES NO TBD NONE
Z Page C LOW LOW MEDIUM YES YES NO TBD NONE
Keeping only those to be ideally included in the
initial SEO iterations due to their high priority
47. #seosuccess by @aleyda from @orainti for #brightonseo
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO
PAGINACIONE
S
MEDIO BAJO NA TECNICO 1
1. Recommendation to improve X
Screensh
ot
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensho
t
Scenario 1
How can it be fixed?
Screensho
t
Scenario 1
Screensho
t
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO PAGINACIONES MEDIO BAJO NA TECNICO 2
2. Recommendation to fix Y
Screensho
t
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO PAGINACIONES MEDIO BAJO NA TECNICO 3
3. Recommendation to improve Z
Screensh
ot
START
WITH
HIGHEST
PRIORITY
Organizing your SEO recommendations
starting with the highest priority one
48. #seosuccess by @aleyda from @orainti for #brightonseo
RECOMMENDATIONS
AFFECTED
AREAS
SEO EFFECT
BUSINESS
IMPORTANC
E
CURRENT
OPTIMIZATI
ON
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDIN
G SUPPORT
IDEAL
PRIORITY
PAGE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES THAT
GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO 2 1
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED
PAGES OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO 1 5
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS
BLOG VERSION
MEDIUM MEDIUM LOW NO YES NO 3 10
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO 4 15
Using the recommendations matrix as a summary
and index to facilitate going through them
49. #seosuccess by @aleyda from @orainti for #brightonseo
RECOMMENDATIONS
AFFECTED
AREAS
SEO EFFECT
BUSINESS
IMPORTANC
E
CURRENT
OPTIMIZATI
ON
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDIN
G SUPPORT
IDEAL
PRIORITY
IMPLEMENTAT
ION
DIFFICULTY
VALIDATE
D
PRIORITY
PAGE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES THAT
GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO 2 LOW 1 1
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED
PAGES OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO 1 MEDIUM 2 5
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS
BLOG VERSION
MEDIUM MEDIUM LOW NO YES NO 3 MEDIUM 4 10
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO 4 MEDIUM 3 15
Presenting the recommendations, while validating
their difficulty, feasibility & priority w/ stakeholders
50. #seosuccess by @aleyda from @orainti for #brightonseo
YOUR SITE
CONTENT
RELEVANCE
LINKS
POPULARITYHIGH
MEDIUM
TECHNICAL CONFIGURATION
CRAWLABILITY & INDEXABILITY
LOW
PR
COPYWRITING
DEVELOPMENT
Verifying together the availability of the connected
resources that will be required in each SEO area
51. #seosuccess by @aleyda from @orainti for #brightonseo
Is there anything critical not doable to execute?
Why? Find alternatives with similar outcomes!
VIA XML
SITEMAP?
VIA HTTP
HEADER?
VIA GTM?
VIA EDGE
SEO / CDN?
HTML HEAD CAN’T
BE EDITED TO
IMPLEMENT
HREFLANG
52. #seosuccess by @aleyda from @orainti for #brightonseo
Use the matrix to set a feasible execution calendar
validated with stakeholders
RECOMMENDATIONS
AFFECTED
AREAS
SEO
EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IMPLEMENTATION
DIFFICULTY
VALIDATED
PRIORITY
PAGE
PERSON IN
CHARGE
IMPLEMENTA
TION DATE
LAUNCHING
DATE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES
THAT GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2019 15/08/2019
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2019 30/08/2019
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS BLOG
VERSION
MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2019 15/09/2019
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2019 30/09/2019
WHAT WHYWHERE WHO WHEN
53. #seosuccess by @aleyda from @orainti for #brightonseo
PRE-LAUNCH
VALIDATION: OK?
IMPLEMENTATION
YES
NO
YES
CONTINOUS
VALIDATION
LAUNCH
NO
FIX
POST-
LAUNCHING
VALIDATION:
OK?
YES
NO
FIXFIX
CONTINOUS
VALIDATION: OK?
EVERY TUESDAY EVERY THURSDAY CONTINUOUS
Agreeing on an on-going implementation and
validation process that aligns w/ existing workflow
54. #seosuccess by @aleyda from @orainti for #brightonseoDeepcrawl, Ryte, Botify, OnCrawl
Setting recurrent crawls to continuously validate
the optimization status after each release
55. #seosuccess by @aleyda from @orainti for #brightonseo
Developing
SEO trainings,
Webinars,
manuals, protocols
and Wikis for
better SEO
understanding &
alignment across
team members
56. #seosuccess by @aleyda from @orainti for #brightonseo
To minimize the
chances of
misunderstandings
Thanks @lilyraynyc
57. #seosuccess by @aleyda from @orainti for #brightonseoLittleWarden and Contentking
Setting real time
SEO monitoring
and alerts
systems, to be
warned if
anything changes
unexpectedly
58. #seosuccess by @aleyda from @orainti for #brightonseo
Because you want to cover your back and identify
issues fast in case things don’t go as expected
59. #seosuccess by @aleyda from @orainti for #brightonseoThanks @Chrisgreen87! https://twitter.com/chrisgreen87/status/1157019788729827333
It’s about simplifying and prioritizing to facilitate
execution by avoiding overwhelming stakeholders
60. #seosuccess by @aleyda from @orainti for #brightonseo
While being prepared with alternatives
and covered for worst-cases scenarios
61. #seofail by @aleyda from @orainti for #brightonseo
Minimize restrictions with a fluid and agile
communication with clients/stakeholders
#seosuccess by @aleyda from @orainti for #brightonseo
3.
62. #seosuccess by @aleyda from @orainti for #brightonseoThanks @areej_abuali! https://www.slideshare.net/areejabuali/restructuring-websites-to-improve-indexability-140072104
Remember that as an SEO you
become other people’s consultants
63. #seosuccess by @aleyda from @orainti for #brightonseoThanks @thecoolestcool and @sam_marsden
Learn to communicate SEO value and win people
support by showing how you can help them
64. #seosuccess by @aleyda from @orainti for #brightonseo
Everything is far easier
if you have an internal
SEO champion among
the decision makers
Thanks @leximills and @Chrisgreen87
65. #seosuccess by @aleyda from @orainti for #brightonseo#auditoriaseo en #seoday por @aleyda de @oraintiThanks @izzieonfire! https://twitter.com/izzionfire/status/1160920277703897092
Communicating with
ambiguity and
technicalities won’t
help
66. #seosuccess by @aleyda from @orainti for #brightonseoThanks @stekenwright https://twitter.com/stekenwright/status/1163690546961035264
Like Stephen Kenwright proposes here
67. #seosuccess by @aleyda from @orainti for #brightonseo
KPIS YOU MONITOR
REVENUETRAFFICRANKINGS
INDEXABILITYCRAWLABILITY LINKS
Personalize your reports based on stakeholders
and what they're responsible (and care) for
KPIS YOU SHARE WITH DEVELOPMENT TEAM
INDEXABILITYCRAWLABILITY
KPIS YOU SHARE WITH PR TEAM
LINKS
KPIS YOU SHARE WITH MARKETING TEAM
REVENUETRAFFICRANKINGS
TRAFFIC
68. #seosuccess by @aleyda from @orainti for #brightonseo
X % REVENUE GROWTH IN X & Y AREAS IN N MONTHS
X % ORGANIC TRAFFIC GROWTH IN X & Y AREAS IN N MONTHS
X % OF RANKINGS VISIBILITY GROWTH FOR Z TOPICS IN N MONTHS
X % ROI IN N MONTHS
WHAT HAVE BEEN ACHIEVED?
WHAT WE WILL DO NEXT TO IMPROVE?
Y ACTION WITH X RESOURCES DURING Z TIME
Z ACTION WITH N RESOURCES DURING Z TIME
Make your reports actionable, with specific actions
to take based on what you inform about
69. #seosuccess by @aleyda from @orainti for #brightonseo
Learn to word & format your messages based on
audience to be relevant, actionable & get support
Recommendations
Presentations
Follow-Up Calls
Reports
…
Why
should this
matter to the
other
person?
What’s the
issue and
expected
outcome?
How can
this person
help to make
it happen?
What are
the next
steps to
take?
…
What are
the
alternatives?
70. #seosuccess by @aleyda from @orainti for #brightonseohttps://www.crystalknows.com
You can use tools
like Crystal to
better understand
stakeholders
personalities to
craft your message
71. #seosuccess by @aleyda from @orainti for #brightonseohttps://www.crystalknows.com
Like, learning how to persuade
Kelvin Newman to take action
72. #seosuccess by @aleyda from @orainti for #brightonseo
Read these books to learn how to better
communicate, connect and influence others
73. #seosuccess by @aleyda from @orainti for #brightonseo
SEO Issues
SEO Opportunities
It’s about refining how
you communicate SEO
to get more support
& understanding
74. #seosuccess by @aleyda from @orainti for #brightonseo#seosuccess by @aleyda from @orainti for #brightonseo
Ready to be a more effective SEO?
Positioning Prioritization Communication
75. #seosuccess by @aleyda from @orainti for #brightonseo
I reckon these might not be popular topics
but they’re critical to succeed in SEO
Thanks @MyNameIsTylor
76. #seosuccess by @aleyda from @orainti for #brightonseo
Because for experienced specialists,
SEO is an execution, not a knowledge problem
Thanks @kevin_indig
77. #seosuccess by @aleyda from @orainti for #brightonseohttps://www.aleydasolis.com/en/search-engine-optimization/successful-seo-consulting-tips/
One of the reasons
why I started my own
SEO consultancy, to
have more control
with whom I work
with and how. Here
are more tips that you
can take a look at!
78. #strategicalseo by @aleyda from @orainti for buyma
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Crawling Mondays YouTube SEO Series Host
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* European Search Personality of the Year in 2018
I’m Aleyda Solis, International SEO Consultant
& Founder at Orainti. Thanks!
#seosuccess by @aleyda from @orainti for #brightonseo